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Pinar Aytekin - Celal Bayar Üniversitesi

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Assist. Prof. Dr. Pınar AYTEKIN
Degree
Bachelor‘s
Master’s
Doctoral
University
Dokuz Eylül University
Dokuz Eylül University
Celal Bayar University
EDUCATION
Programme-Department-Institute
Business Administration
Marketing
Business Administration
Years
1994-1998
1998-2000
2003-2009
COMMUNICATION
Celal Bayar Üniversitesi Turgutlu Meslek Yüksekokulu
Address
Belediye Fidanlık Tesisleri 45400 Turgutlu MANİSA
Telephone (236) 313 55 02 / 131
Fax
(236) 314 45 66
E-mail
[email protected]
Working Place
Turgutlu Vocational School (CBU)
Turgutlu Vocational School (CBU)
İzmir Vocational School (DEU)
Gördes Vocational School (CBU)
Turgutlu Vocational School (CBU)
Ali Rabi Ülkü Corporate Group
Global Bilgi-İşlem A.Ş. (TURKCELL)
TOFAŞ GÜNOTO
DUTIES
Duty Title
Assist. Prof. Dr.
Lecturer
Lecturer (Contractual)
Lecturer (Contractual)
Lectuter (Contractual)
Marketing Assistant
Customer Representative
Sales Assistant
Years
2010
2006
2005
2004
2004
2003
2002
1997
THESIS
Master’s
Doctoral
Fields of
Interest
Language
“Sales Promotion Efforts and Evaluation of the Results”, Dokuz Eylül University,
Institute of Social Science, 2000.
“Ethics in Advertising (The Examination of TV Commercials in Turkey from the
Perspective of Ethics)”, Celal Bayar University, Institute of Social Science, 2009.
Advertising, consumer behaviour, promotion, ethics
English and German
ORIGINAL PUBLICATIONS
Papers Published in International Journals
AYTEKİN Pınar and Aysun Kahraman, (2014), “A New Research Approach in Marketing:
1
Neuromarketing”, Journal of Management, Marketing and Logistics, 1 (1), pp. 48-62
KAZANÇOĞLU, İpek and Pınar AYTEKIN, (2014), “The Effect of Valentines Day Rituals
2 to Shopping Experience and Hedonic Value: An Application in a Shopping Mall”,
International Journal of Management Economics and Business, 10 (22), pp. 67-94
ŞAHİN, Ayşe and Pınar AYTEKIN, (2012), “Attitudes of University Students’ Towards
3 Mobile Advertising within the Scope of Permission Marketing”, Journal of
Management and Economics, 19 (2), pp. 17-36
AY, Canan, Pınar AYTEKIN and Sinan NARDALI, (2010), “Guerrilla Marketing
4 Communication Tools and Ethical Problems in Guerrilla Advertising”, American
Journal of Economics and Business Administration, 2 (3), pp. 280-286
Papers Presented and Published in Paper Books at International Scientific Congresses
AY, Canan, Pınar AYTEKIN and Sinan NARDALI, “Guerrilla Marketing Strategies and
1 Ethical Problems”, 1rd MARCOM International Marketing Communications
Symposium, 29 May 2009, Izmir
ACAR, Zülfiye, Burcu OKSUZ and Pınar AYTEKIN, “Using Children as Product Hero in
2 Advertisements Towards Adults”, 5th International Children and Communication
Congress, 20-22 October 2008, Istanbul
Papers Published in National Journals
YALMAN, Şirvan and Pınar AYTEKİN, (2014), “A Research to Determine The Effect of
Sales Promotions on Impulse Buying”, Journal of Consumer and Consumption
Research, 6 (1), June, pp.83-119
AYTEKIN, Pınar, (2007), “Green Marketing Strategies”, Celal Bayar University, Journal
1
of Social Sciences, 5 (2), pp.1-20
AY, Canan and Pınar AYTEKIN, (2005), “Ethics in Advertising”, Marmara University,
2
Institute of Social Sciences, Journal of “Öneri”, 6 (24), pp.45-60
Papers Presented and Published in Paper Books at National Scientific Congresses
AYTEKIN, Pınar and Volkan Yakın, “Emotional and Rational Advertising Appeals in
1
Social Marketing”, 19. National Marketing Congress, 18-22 June 2014, Gaziantep
AYTEKIN, Pınar and Aysun KAHRAMAN, “Neuromarketing: Exploring The Secret in
2 Consumer’s Brain”, 13. National Business Administration Congress, 8-10 May 2014,
Antalya
AYTEKIN, Pınar and Canan AY, “Creating Customer Value by Experiantial Marketing”,
3
7. Anatolian Business Administration Congress 8-10 May 2008, Çorum
Academic Authorship of Books
1 AYTEKIN, Pınar, (2011), Ethics in TV Advertising, Detay Publishing, Ankara
Academic Authorship of Chapters in Books
AYTEKIN, Pınar and Canan AY, (2014), “Persuation Knowledge Model”, Marketing
1
Theories, (Eds: Serap Çabuk), pp. 343-372, MediaCat, Istanbul
AYTEKIN, Pınar, (2011), “Industrial Markets”, Principles of Marketing, (Eds: Canan AY
2
and Tülin URAL), pp.143-175, Lisans Publishing, Istanbul
AYTEKIN, Pınar, (2010), “Ethics in Promotion”, Ethical Approaches in Marketing, (Eds:
3
Canan AY, Burak KARTAL and Sinan NARDALI), pp.129-164, Detay Publishing, Ankara
Number of Papers
1
1
2
3
4
15
Number References
MEMBERSHIP
Organization
Marketing and Marketing Researches Association
Year
2010
SEMINARS
Organization
Year
“Ethics and Promtion” (in Marketing Ethics Workshop by Dokuz Eylül
26 May 2013
University Marketing Professionals Association)
“Success Stories of Female Entrepreneurs” (in International Women's
8 March
Day Activity by Turgutlu Chamber of Commerce and Industry)
2012
“Problems of Turkish Corporations in International Markets“ (Celal 12 December
Bayar University Turgutlu Vocational School)
2008
Educator in a project organized within EU Active Labor Programs,
Februarysupported by EU and conducted by MAGIAD (Manisa Young
March 2006
Businessmen Association)
Teaching Focus
1
2
3
4
5
6
7
8
9
10
Lessons
Promotion Management
Consumer Behaviour
International Marketing
Marketing Management
Principles of Marketing
Marketing
Promotion Management
Business Administration
Entrepreneurship
Last Update of CV
Graduate Degree
Graduate Degree
Bachelor’s
Bachelor’s
Bachelor’s
Bachelor’s
Bachelor’s
Associate Degree
Associate Degree
15.12.2014
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