3DAPPSTORE 3D PRİNTİNG MARKETPLACE 3DAPPSTORE INC. BUSINESS PLAN Prepared by: Faruk Can Özdemir Strictly Private & Confidential © 3dappstore Marketplace Project 2014 3dappstore Inc. Table of Contents Page Confidentiality Agreement ii 1) Executive Summary 1 2) Company Description 2 Promoters, shareholders and Board Advisors Products and services Long Term Aim of Business Objectives S.W.O.T. Analysis 3) 2 2 2 2 2 2 Market Analysis 5 Target market Total market valuation Targeted share Market trends Profile of competitors Competitive advantage Benefits to clients 4) 5 5 5 6 6 7 7 Marketing/Sales Strategy 8 Income sources Marketing strategy Pricing Advertising and Promotion Sales Strategy 5) 8 8 9 9 10 Funding Requirements 11 i This document is the proprietary property of 3dappstore Inc. Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement. Strictly Private & Confidential © 3dappstore Marketplace Project 2014 3dappstore Inc. Confidentiality Agreement The undersigned reader acknowledges that the information provided in this business plan is confidential; therefore, the reader agrees not to disclose it without the express written permission of 3dappstore Inc. It is acknowledged by the reader that information to be furnished in this business plan is in all respects confidential in nature, other than information that is in the public domain through other means, and that any disclosure or use of this confidential information by the reader may cause serious harm or damage to 3dappstore Inc. and 3dappstore Marketplace Project. Upon request, this document is to be immediately returned to 3dappstore Inc. Signature Farukcan Özdemir Name (printed) 22.09.2014 Date This is a business plan. It does not imply offering of securities. ii This document is the proprietary property of 3dappstore Inc. Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement. Strictly Private & Confidential © 3dappstore Marketplace Project 2014 1. 3dappstore Inc. Executive Summary I am Farukcan Özdemir. I am computer engineer and network professional. I have many projects in manufacturing and energy markets. I have capable of solid designs, futuristic manufacturing machines and 3D printing systems. I am the Cofounder of Optimus Advanced Technology, the first hydrogen energy company of Turkey and Fresh founder of 3dappstore Inc. 3dappstore 3d printing model and design marketplace project is an advanced marketplace project to create a creative and innovative web, cloud and desktop based platforms for 3D printer users & professionals. 3dappstore is the first and unique marketplace like Apple Appstore and Google Play which has "One Touch 3D Printing Technology" that is capable to create needed codes to manufacture automaticaly with its Application Based Modeling and Self-Compiling Package concepts which achieved easier and faster 3D printing mentality. Via 3dappstore, everyone can print without any technical knowledge with its "One Touch Printing Technology" and "Advanced Marketplace of 3D Models of Everything". 3D Printer and its market is the fastest developing market in the world because 3D printers will use every industry and every manufacturing operations in the future. Their fast and reliable manufacturing capabilities and blasting technologies will expand and develop these machines for human future. This huge market, especially solid modeling and designs for 3D printers are very important for everyone use. In 2020, there will be over 2 Million 3D Printer and 10 Million active users. 3dappstore will include paid and free models to direct 3D print for everyone. Bottles, planes, quadcopters, cups, gears, watches and more and more 3D model will be on the marketplace. 3dappstore project will give 3D printing capability to everyone with its advanced model marketplace and other platforms of services. Project will manage from Farukcan Özdemir and staffling strategy. 3dappstore will be the most accurate and biggest marketplace of the 3D printing market with its creative and innovative web-cloud and desktop based services and platforms. In a projection, 3dappstore advertisements-marketing strategies; • • • will revenue from paid models and 50.000$ - 150.000$ per month Full of Targeted Market Full of Targeted Brands & Users 3dappstore project needs equipments, marketing, R&D and staffling charge to complete its operations for developing and to be online. 3dappstore requires fundings in consideration of percentage of company from investors. 1 This document is the proprietary property of 3dappstore Inc. Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement. Strictly Private & Confidential © 3dappstore Marketplace Project 2014 2. 3dappstore Inc. Company Description Promoters and Shareholders • • • • 3dappstore Inc. is the unique technology company located at Ankara, Turkey 3dappstore Inc was founded by September 2014 Faruk Can Özdemir is founder of company and %100 shareholder Adress : 7.Cadde 71.Sokak 16/8 Bahçelievler/Çankaya/Ankara 06490 Advisors Financial Advisor : Mr.Nevzat Özdemir Legal Advisor : Mrs.Zeynep Aslaner Products and services 3dappstore is an advanced marketplace and strong desktop platform project for 3D printing technology. Background of Development 3D printers are the most advanced manufacturing machines in every industry. For technology authorities, 3D printing systems and market will expand more and more in following years all over the world because these systems provide us faster and easier manufacturing. Especially direct manufacturing without molds. These machines run on some specialized coding and software techniques to print some model. Models which are printable design on computers by specialized programs like Solidworks, Catia, Autocad etc. These programs call as CAD programs. CAD (Computer Aided Design) is a special modeling format to manufacture. It includes special codes to easy manufacturing like layers, molds, mechanical assemblies etc. To manufacture models that assembled in CAD programs we need special codes called CAM or deeply G-codes. When we complete our model to manufacture, CAD programs or any other compiler programs provide us a complex code blocks called as G-codes. CAM programs or compilers are key programs to create G-codes for machiens. G-codes include routing variables and datas for manufacturing and machine heads. With these Gcodes, machines like 3D printers, CNCs and Routers can manufacture wanted designs. All of these procedures and codes just to manufacture faster and easier for responsibles like engineers, technicians or others but especially 3D printers will be at every manufacture and other companies and users offices and homes in the future to create/manufacture things. But as we see, these modeling and coding procedures are really hard to do for standart people. Not just usual users, also designers suffer with this. CAD, CAM, G-codes, Compilers and other technical dependencies are real problem for people who want to print or manufacture anything with 3D printers or other XYZ based manufacturing machines. These concepts must be changed and must be more easier to people who are not authorised in technical knowledge. To bring away all these problems, i created "Application Based Modeling" concept and "3dappstore marketplace" to provide one touch printing technology to everyone. 2 This document is the proprietary property of 3dappstore Inc. Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement. Strictly Private & Confidential © 3dappstore Marketplace Project 2014 3dappstore Inc. Benefits and Features 3dappstore is a first and unique web based 3d printing model marketplace with mobile applications, desktop platforms and cloud service on its market. It provides "One Touch Printing" technology with "Application Based Modeling" concept. CAD designers create models for 3d printing like bootles, drones, cups, knifes etc and 3d printer users easily install and print with one touch from 3dappstore without working with CAM or G-code integrations. What is "Application Based Modeling Concept" and "One Touch 3D Printing Technology" briefly ? Application Based Modeling (ABM) is a concept that tells to designers must model a digital object (CAD Design) and create a "Self Compiling Package" by 3dappstore desktop client with appropriate policies like iOS or Android application designs. This client will convert assembly or parts from CAD programs to .SCP file format. This created Self Compiling Package (.scp File) includes universal CAM compiling informations bounded by designed model and 3d printer G-code knowledges. These SCP files upload to 3dappstore global marketplace in appropriate categories with their specific informations like uploading applications to Apple Appstore and Google Play. Users from all over the world can download these SCP files to 3dappstore desktop client with one touch. When the download complete, 3dappstore desktop client executes this Self Compiling Package and digital model of an object that designed by a designer compiles automaticaly to G-codes with integrated universal CAM compiler. This created G-codes automaticly send to users' 3D printers as their model specifications. With this concept, everyone can print anything in the marketplace with One Touch. I call it "One Touch 3D Printing Technology" and "Application Based Modeling". This concept can universalize every other systems on printing with 3dappstore roof. 3dappstore users also can backup their resources and models on "3dcloud" service bounded by 3dappstore. In the future of the project, designers can design their CAD models on this cloud service clearly and can upload to the marketplace directly. 3dappstore will has three type mobile application. iOS, Android and Windows Phone. By these mobile applications, users can reach the marketplace with blazing user interface and fast, short and reliable connections. Users can select models on marketplace and can send selected models to their 3D printers directly from anywhere in the world. (If printer connected to computer with 3dappstore client) Unique selling points 3dappstore is a marketplace, so there will be free and paid models to print. Users can download model with this pricing option. Like other marketplace concepts, 3dappstore can use advertisements strategies on models or on main web services. 3D printing market is developing market and it has many advertisement oportunities. 3dappstore will use these opportunities. 3dappstore will get %10-15 commission for paid models. 3 This document is the proprietary property of 3dappstore Inc. Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement. Strictly Private & Confidential © 3dappstore Marketplace Project 2014 3dappstore Inc. Advantages to customers 3dappstore will be a big marketplace on the 3d printing market with its unique and fast options. Especially Application Based Modeling and One Touch 3D Printing Technology with 3dcloud service and mobile applications, users have many advantages on 3d printing applications. For designers, when their models downloaded more and more, they can profit on it independently. Disadvantages or weak points 3dappstore is a new concept for modeling and 3D printing market, so people who are using these XYZ-based manufacturing machines with CAD designs may not be able to change their printing systems in the first stage of this project. This is the main disadvantage of the project. But like newcomer systems, 3dappstore will expand its area and users will kickoff these minor disadvantages. System has no weak point because it will be a planned and well-structured web service. World and IT professionals know the concept of web services and these services are well-known by technical people. Future developments 3dappstore will be a great marketplace for 3d artists, CAD modellers and 3D printer users. After the creating every needed systems and services, we will focus on web-based-designing strategies. Especially we will turn 3dcloud system to general market compiler and online-design software for 3d artists for 3D printers. Second future development will be the main research and development on "Self Compiling Package" system because this system is backbone of 3dappstore. SCP file format can be expand to coding technologies especially like Microsoft Visual Studio and Apple Xcode compiling systems. Besides designing concepts, 3dappstore will research on designing code technology for manufacturing industry. Third future development will be main researches on 3D printing sub-devices like filament, solids, backups and hardwares. In the future of 3dappstore, we may produce some other devices for 3D printer users. Long Term Aim of the Business 3dappstore will generate more and more 3D printer compabile 3d designs to direct printing by users all over the world. Especially for 3D printing market, these systems and users will generate solutions to every printing problems. In the long term, our bussiness will help 3D printing market by "One Touch Printing", "Application Based Modeling", "Cloud Service for 3D Printing", "Huge Marketplace" and research & developments on 3D printer hardware and solution devices. 4 This document is the proprietary property of 3dappstore Inc. Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement. Strictly Private & Confidential © 3dappstore Marketplace Project 2014 3dappstore Inc. Objectives Our objective is to become the most accurate, most reliable and biggest marketplace and web service provider for 3D printing market. For these objectives, our bussiness will expand year by year. First Year : Implementation, Bussiness Creation and System Online Processes Second-Fourth Year : Expanding and Developing 3dappstore, Expanding Bussiness Five and Upcoming Years : The Biggest Marketplace of 3D printing market SWOT Analysis Strengths • The First Application Based Modeling Concept Markeplace • The First One Touch Printing Technology Marketplace • The First Polyplatform Marketplace for 3D printing market • Young & Developing Market • Thousands of Potential Users Opportunities • The First in its market • Developing Target Market • Market Needs 3dappstore like main marketplaces • People want to use 3D printers but they don't. They need an easier concept to print like 3dappstore Weaknesses • Competitor Marketplaces • New Startup / Fresh Bussiness Threats • Financial Threads to Develop • Financial Threads on Advertisements for 3dappstore 5 This document is the proprietary property of 3dappstore Inc. Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement. Strictly Private & Confidential © 3dappstore Marketplace Project 2014 3. 3dappstore Inc. Market Analysis 3D printing market is envolved and developing market in the world future industry and manufacturing machine industry because 3D printers capable of manufacture every models that you can imagine directly. By these specialities, users and many industry are using 3D printers and will use more and more company and users in the future. Technology and industry authorities said that, 3D printing market is the most accurate and the most valuable market in the future of manufacturing. Target Market Size of each market segment 3D printing market will go on 1.000.000 machines all over the world and increasing. 3D printing researches and users are increasing increadibly. By authorities in 2020; ! ! ! ! 3D printer number will be over 2.000.000 all over the world 3D printer user number will be over 10.000.000 all over the world Each 3D printer will print 100 models in a day approximately Total printing number will be over 100 Millions of model in a day Is the segment growing or declining? 3D printing market is increasing on models and on machines incredibly and independently. Characteristics of potential customers in each segment There is two types of potential customers. First, designers of the CAD models, second, 3d printer owners. For the target market, in 2020, these numbers will increase and be over 2 Million machines, 10 Million users and over 20 Million designers for 3d printing technology. Total Market Valuation For 3dappstore project and advanced marketplace, there will be over 20 Million users (owners, designers and users) in 2020. Total valuation of our project is projected on "Sales Strategy". Target Company revenue 3dappstore targets all the users and owners to create a marketplace autority of the market. When the 3dappstore own the market for marketplace, our company will revenue on sales of paid-models and advertisements on the marketplace and on models. Our main target on %10 of all models for revenues. 6 This document is the proprietary property of 3dappstore Inc. Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement. Strictly Private & Confidential © 3dappstore Marketplace Project 2014 3dappstore Inc. Competitive Advantage There is some other competitors on marketplace idea of CAD and 3D models but 3dappstore is a different look to the 3D marketplace concept with its two main concepts. Unique features 3dappstore has "Application Based Modeling" and "Self-Compiling Package" file formatting. These unique concepts will allow users to -One Touch Printing Technology-. Also 3dappstore will has mobile, cloud and main desktop application for print faster and easier. Price 3dappstore is totally free to use marketplace. For "Paid Models" designers, marketplace and SCP file format extension for desktop platform to develop CAD models for 3dappstore marketplace will be only 5$ contribute fee for the designer pool of 3dappstore. Designers who are in the pool can upload "Paid" models to the marketplace. New technologies or systems 3dappstore has unique technologies and platforms to one touch print, crossplatforms and faster printing than others like desktop platform with SCP file format, 3dcloud system and mobile applications to reach the marketplace from everywhere. Greater compatibility with existing systems 3dappstore will be compatible with all 3D printer brands and models for success printing. Benefits to Clients 3dappstore will give customers to these; • • • • • • • Increase sales with fast modeling and fast 3D printing Increase efficiencies with fast modeling and fast 3D printing Save money with fast modeling and fast 3D printing Save time with fast modeling and fast 3D printing Maximise resources with fast modeling and fast 3D printing Reduce errors with fast modeling and fast 3D printing Reduce downtime with fast modeling and fast 3D printing 7 This document is the proprietary property of 3dappstore Inc. Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement. Strictly Private & Confidential © 3dappstore Marketplace Project 2014 4. 3dappstore Inc. Marketing/Sales Strategy 3dappstore will be a marketplace for models and 3D printing technologies like Apple Appstore, Google Play and Windows Marketplace. Marketing strategy is upon between line of general web and platform based marketplaces. Marketing Strategy Which segments of the market will be targeted first and why? Our first target will be academic and amateur users and professional designers in 3D printing industry. 3dappstore must develop on academical developments on marketplace and "Application Based Modeling" concepts. 3D printers are using mostly semi-professionals and academics nowadays but in the future, they will be used by professionals. We must educate and develop together with science and engineering. How will this be developed to reach the full target market? 3dappstore is a fresh and creative marketplace for targeted market. It must be develop and research on some other helping technologies. After reaching low-targets like academics and amateur users, 3dappstore will spread with creative and powerful advertisement strategy to full market. How will you differentiate your product or service? 3dappstore will be a marketplace and must behaviour like the biggest. This is the key mention of our strategy. Our mobile, desktop and cloud platforms will develop and differentiate our users' experiences and general marketplace concept. We will develop on easier modeling, faster printing, one touch printing technology and SCF file format to be an universal modeling concept and file format. What key benefits will be highlighted? 3dappstore has three key benefits to users; ! One Touch Printing ! Platforms on Mobile, Desktop and Cloud ! Compatibility and Efficiency 3dappstore has three key benefits to designers; ! Bigger percentage on "Paid" sales ! Easy Uploading and Easy Revenue Control ! Designing on Cloud Platform What potential customers have you already targeted? We already targeted these main customers pools; ! ! ! ! Universities and Colleges all over the world Academics & Researchers on 3D Printing & Solid Design Professional Solid/CAD-CAM Designers all over the world Low and Mid Range 3D Printer User Groups all over the world 8 This document is the proprietary property of 3dappstore Inc. Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement. Strictly Private & Confidential © 3dappstore Marketplace Project 2014 3dappstore Inc. Have you a test site in operation, and what feedback is coming from this? We are developing the prototype system. We got very effective and useful feedbacks from our 3D printer groups. What contacts can be used to generate market awareness and sales? 3dappstore project can expand and scale up with these contacts; ! ! ! ! 3D Printer Manufacturers all over the world Main Designer Groups on 3D Printing Technology Brands that can advertise on 3D Models. (Coca-cola Ad on 3D bottles, DJI Ad on Quadcopter models etc.) Plastic and Metal Materials Manufacturers on Different Industries Who will do the marketing: staff, agency, reps? 3dappstore will contract an international marketing agency for marketing operations. Revenue Sources We projected our revenues for 100.000 marketplace users. Every user can download and print 20 model in two month in this projection. 100.000 x 20 = 2.000.000 models download in two month. Ads on Models will be 0.2$ for each model. Ads on Marketplace will be 10.000$ for two month. In a projection: 3dappstore System will revenue ~100.000 -150.000$ in two month. Total Number of Sales • • • 3D Models Sales Ads on Models Ads on Marketplace 10.000 300.000 5 Amount ~ 40.000$ ~ 60.000$ ~ 50.000$ Sales Strategy We will sell your product or service to the target market; • • • • Directly on 3dappstore Web Service Directly on Marketplace Revenue Sharing Partners Agencies for Advertisement Revenues 9 This document is the proprietary property of 3dappstore Inc. Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement. Strictly Private & Confidential © 3dappstore Marketplace Project 2014 3dappstore Inc. Pricing Every paid models will have price by their designers. 3dappstore will not contribute pricing situations like Apple Appstore and Google Play pricing strategy. Advertisement contractions will process on market values of dependent brands and general web-based system prices. Marketing and Communications Strategy 3dappstore will be a fresh and blazing marketplace and we will be huge marketing on 3D printing market. • • • • • Valuable advertising on 3D printing market's best web places. Public relations with 3D printing academics and professionals. Direct marketing to appropriate designers and users. Website and internet marketing Exhibitions and conferences all over the world. Research and Development We will have an R&D department to get involved and to produce and process over the new technologies on modeling and 3D printing market. IP, Patents, Copyrights, Brands We are working on to get appropriate patents and copyrights of 3dappstore web marketplace, application based modeling, self compiling package concept and general 3d printing advanced marketplace. We will start the process of US Patent for 3dappstore soon. 10 This document is the proprietary property of 3dappstore Inc. Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement. 5. Funding Requirements 3dappstore marketplace project is very effective and future-based project for manufacturing and 3d printing market. We need funding Required for: Equipment ! ! ! ! ! ! ! ! ! High-Level Computers High-Level Servers High Speed and Bandwidth Internet Connection Computer & Server Hardwares Control Room ( Panels, Accounting, Security) Web Softwares Solid Design Software Licenses (CAD-CAM) Security Softwares and Web Security SSLs Domain and Subdomains Fees ! ! ! ! ! 3D Printers 3D Printer Equipments Test Softwares Test Computers Test Hardwares R&D Marketing • • • Fees for Marketing Agencies Fees for Advertisement Operations on Web Fees for Conferences & Exhibitions • • Salaries for Staffs - 6 Staff Legal Fees of Staffs Staffing 11 This document is the proprietary property of 3dappstore Inc. Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement. 12 This document is the proprietary property of 3dappstore Inc. Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement. 13 This document is the proprietary property of 3dappstore Inc. Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement. 14 This document is the proprietary property of 3dappstore Inc. Copying or otherwise distributing the information contained herein is a breach of confidentiality agreement.