MK0010-Sales, Distribution and Supply Chain Management

FALL-2015
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Master of Business Administration - MBA Semester 3
MK0010-Sales, Distribution and Supply Chain Management
(Book ID: B1721)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10
marks 6 X 10=60
Q1. Why is distribution termed as the second half of marketing? Explain the different patterns of
distribution.
Answer. Definition
Physical distribution is the group of activities associated with the supply of finished product from the
production line to the consumers. The physical distribution considers many sales distribution channels,
such as wholesale and retail, and includes critical decision areas like customer service, inventory,
materials, packaging, order processing, and transportation and logistics. You often will hear these
processes be referred to as distribution, which is used to describe the marketing and movement of
products.
Q2. Who are called as Wholesalers? Explain different types of Wholesalers.
Answer.Wholesalers: Person or firm that buys large quantity of goods from various producers or vendors,
warehouses them, and resells to retailers. Wholesalers who carry only non-competing goods or lines are
called distributors.
There are 7 types of wholesalers:
1. Merchant Wholesalers – These wholesale suppliers own and produce a product or service and
resell their products to resellers, retailers, distributors and other wholesalers. If you can buy the
products you require direct from the supplier you will usually be able to obtain the best prices and
profit margins.
2. General Wholesalers - Wholesalers that fall into this category will usually buy large quantities of
products from one or more suppliers and will be intending to add value to them by reselling in
smaller quantities to distributors, retailers and resellers. This type of wholesale supplier will often
have multiple suppliers adding diversity to their product range and choice for their customers. This
Q3. An organization needs to be extremely cautious in making investments in various types of
inventories. The extent of control required to be maintained on all items is not the same. Explain some
important tools of Inventory management like ABC analysis, Just-In-Time & Economic order quantity
model.
Answer. 'Inventory' The raw materials, work-in-process goods and completely finished goods that are
considered to be the portion of a business's assets that are ready or will be ready for sale.
Inventory management the overseeing and controlling of the ordering, storage and use of components
that a company will use in the production of the items it will sell as well as the overseeing and controlling
of quantities of finished products for sale. A business's inventory is one of its major assets and represents
an investment that is tied up
Q4. Explain the SCOR model with a diagrammatic representation.
Answer. SCOR Model or Supply Chain Operation Reference Model was created by Supply Chain Council
Inc. It is a non-profit organization founded by two Boston-based consulting firms: Pittiglio Rabin Todd and
McGrath (PRTM) and AMR Research (AMR) and many of their Fortune 100 clients.
SCOR Model has many robust characteristics which are high qualified as a methodology for supply chain
improvement such as,
Q5. When one member of distribution channel tries to maximize its profits at the expense of rest of the
members, it will create conflicts, resulting in the decline of profits. To avoid these conflicts, now retail
firms have started forming vertical Marketing systems (VMS). Explain the three types of VMS through
which goods and services are usually distributed to customers.
Answer. VMS (Virtual Memory System) is an operating system from the Digital Equipment Corporation
(DEC) that runs in its older mid-range computers. VMS originated in 1979 as a new operating system for
DEC's new VAX computer, the successor to DEC's PDP-11.
Three types of VMS
Q6. Describe the supply chain Benchmarking Procedure.
Answer. Benchmarking is the process of comparing one's business processes and performance metrics to
industry bests or best practices from other companies. Dimensions typically measured are quality, time
and cost. In the process of best practice benchmarking, management identifies the best firms in their
industry, or in another industry where similar processes exist, and compares the results and processes of
those studied (the "targets") to one's own results and processes. In this way, they learn how well the
targets
FALL-2015
Get solved assignments at nominal price of Rs.125 each.
Visit www.instamojo.com/subjects4u search for your code pay
and download fully solved assignments.
Any issues mail us at: [email protected] or contact at
08894344452

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