THE JOSIP JURAJ STROSSMAYER UNIVERSITY OF OSIJEK
FACULTY OF ECONOMICS IN OSIJEK - CROATIA
HOCHSCHULE PFORZHEIM UNIVERSITY
INTERDISCIPLINARY MANAGEMENT RESEARCH IX
INTERDISZIPLINARE MANAGEMENTFORSCHUNG IX
Opatija, 2013
CONTENTS
VORWORT
FOREWORD
11
12
Management
Mario Banozic, Gabrijela Zalac
CLUSTERING OF TOURIST BOARDS A CHANCE FOR A BETTER USE OF EU
STRUCTURAL FUNDS - CASE STUDY VUKOVAR - SRIJEM COUNTY
15
Danijel Bara, Nedeljko Knezevic
THE IMPACT OF RIGHT-TIME BUSINESS INTELLIGENCE ON
ORGANIZATIONAL BEHAVIOR
27
Izabela Belie, Miroslav Jaric, Dragan Jelic
WASTE MANAGEMENT IN BROD-POSAVINA COUNTY
43
Dusan Bobera, Bojan Lekovic
BARRIERS TO INNOVATION IN AP VOJVODINA:
ANALYSIS OF DATA AND RESEARCH FINDINGS FROM
THE ASPECT OF AGE AND GENDER
57
Bodo Runzheimer
ESSENTIAL CONDITIONS FOR ETHICALLY GROUNDED
ENTREPRENEURIAL DECISIONS
67
Ruza Brcic, Ivan Malbasic
PUBLIC MANAGEMENT AND ORGANIZATIONAL VALUES IN PUBLIC
ADMINISTRATION OF EASTERN SLAVONIA
81
Martina Bris Alic, Alen Alic, Josip Zuparic
ADVERTISING WITHIN THE BRANDING PROCESS OF THE
CROATIAN WOOD INDUSTRY
93
Sandra Brsec Rolih
CONSTRUCTIVE CONFLICT IN TEAMWORK
105
Hrvoje Budic
INTERNET BASED LEARNING AS A PART OF PERMANENT EDUCATION THE IMPACT ON THE SUSTAINABLE DEVELOPMENT OF ENTERPRISES
115
Mirko Cobovic, Andreja Katolik, Ninoslav Novak
CONTROL OF CASH PAYMENT SYSTEM BASED
ON THE SOFTWARE AS A SERVICE
127
Branimir Dukic, Jelena Stanisic, Nenad Stanisic
CRM AS A KEY TO BUSINESS SUCCESS OF e-COMMERCE
139
Matej Galic, Sandra Mrvica Madarac, Igor Kukic
ORGANIZATION OF THE CENTRAL WAREHOUSE - EXAMPLE OF TRADE AGRICULTURAL COMPANY BELJE D.D. PC REMONT
153
Nino Grau
PROJECT BENCHMARKING PROJECT EXCELLENCE AWARD
IN CROATIA IN 2013
163
Gerd Grau
ROADMAPPING VS. S-CURVES: HOW TO SWITCH TO THE NEXT S-CURVE....173
Duro Horvat, NatasaTrojak
LEARNING ORGANIZATION IN NEW ECONOMY
183
Valentina Ivancic
THE BIGGEST FAILURES IN MANAGING STRATEGY IMPLEMENTATION
197
Linda Jurakovic, Romina Sinosich, Marijan Korabek
APPLICABILITY OF EUROPEAN DEVELOPMENT PROGRAMMES TO
MANAGEMENT OF ISTRIAN RESOURCES
209
Kresimir Jurina, Igor Vrecko, Zlatko Barilovic
WEB 2.0 TECHNOLOGIES SUPPORTING PROJECT MANAGEMENT NEEDS
219
Kovacic Nedeljko, Klapan Denis
QUALITY MANAGEMENT IN HEALTHCARE INDUSTRY
227
Mario Lesina
BUSINESS INTELLIGENCE IN INDUSTRY
239
Ivan Lukic, Branka Manic, Berislav Bolfek
THE ROLLE OF MANAGEMENT IN INCREASING OF FISCAL
CAPACITIES OF LOCAL SELF GOVERNMENT UNITS IN BROD-POSAVINA
COUNTY AND MAKING PRECONDITIONS FOR ECONOMIC
DEVELOPMENT
249
Dejan Mandic, Snezana Babic-Kekez
THE ROLE AND IMPORTANCE OF LOCAL SELF-GOVERNMENTS IN
FINANCING INFORMAL EDUCATION
265
Mane Medic, Mladen Pancic, Sasa Ilic
QUALITY MANAGEMENT IN THE FUNCTION OF PUBLIC TRANSPORT
273
Ivan Miloloza
SWOT ANALYSIS OF BATTERY INDUSTRYIN THE REPUBLIC OF CROATIA
285
Mirko Pesic, Teufik Cocic
IMPORTANCE OF MANAGEMENT STRATEGIES
IN MUSEUMS AND GALLERIES
295
Zeljko Pozega, Boris Crnkovic, Zdravko, Stipetic
ANALYSIS OF UNEMPLOYMENT RATES BY EDUCATION LEVEL OF
UNEMPLOYED
303
Jelena Prtljaga, Aleksandra Gojkov-Rajic
EVALUATIVE LINGUISTIC RESOURCES: PRESENTING NEW
INSIGHTS IN THE FIELD OF MANAGEMENT
313
Slavomir Vukmirovic, Drago Pupavac
THE TRAVELLING SALESMAN PROBLEM IN THE FUNCTION
OF TRANSPORT NETWORK OTPIMALIZATION
325
Klara Scuka, Davof Vlaovic, Biljana Loncaric
THE INFLUENCE OF PROJECT MANAGEMENT ON ECONOMIC
ACTIVITIES PLANNING IN BROD-POSAVINA COUNTY
335
Katarina Stavlic
FINANCING OF INVESTMENT PROJECTS IN SMALL
MANUFACTURING COMPANIES IN CROATIA
345
General Economics
Gerdesics Viktoria
,,WELCOMETO THE EUROPEAN UNION" - CROATIAN
COUNTRY IMAGE IN HUNGARY
357
Zoran Jeremic, Miladin Markovic
IMPLEMENTATION OF ORGANIZATIONAL BEHAVIOUR AND
MANAGEMENT DECISIONS IN THE GOLF COURSE MANAGEMENT
369
Maja Pervan, Monika Mlikota, Marina Sain
INDUSTRIAL CONCENTRATION IN CROATIAN FOOD
AND BEVERAGE INDUSTRY
379
Microeconomics, Macroeconomics and Monetary Economics
Damir Stokovac, Sandra Sokcevic, Iva Vidos
FOREIGN DIRECT INVESTMENT AS A KEY ELEMENT
OF ECONOMIC GROWTH
391
Lena Duspara
STRENGTHENING OF COMPETITIVNESS OF SMALL ENTERPRISES
IN METAL INDUSTRY IN BRODSKO POSAVSKA COUNTY
403
Mladen Vedris
THE REPUBLIC OF CROATIA BEFORE ITS ENTRY INTO THE EU:
EXPECTATIONS AND LIMITS....:
415
Jose G. Vargas-Hernandez, Ernesto Guerra-Garcia, Maria Eugenia Meza-Hernandez
SOCIOINTERCULTURAL EVALUATION FOR INVESTMENT PROJECTS IN
INDIGENOUS COMMUNITIES WIXARIKAS
435
International Economics, Financial Economics, Public Economics
Mihut Ioana Sorina, Lufas Mihaela
TESTING CONVERGENCE AND DIVERGENCE AMONG EU
MEMBER STATES
459
Larisa Nicoleta Pop, Flavius Rovinaru, Mihaela Rovinaru,
ASSESSING THE PRICE RISK ON THE ROMANIAN
AGRICULTURAL MARKET: ANALYSES AND IMPLICATIONS
469
Urban Bacher, Kai L. Stober
UHNWI IN EMERGING MARKETS - THEY STILL THINK,
ACT AND INVEST DIFFERENTLY
481
Iva Buljubasic", Ivana Bestvina Bukvic, Bojan Bodrazic
INFORMAL LEARNING AS THE FORM OF EXTENDING
KNOWLEDGE IN THE AREA OF FINANCIAL MANAGEMENT
493
Branko Made, Hrvoje Serdarusic, Maja Vretenar Cobovic
THE IMPACT OF FINANCIAL POPULATION EDUCATION
ON MANAGING PERSONAL FINANCES
503
Izabela Pruchnicka-Grabias
RISK UNDERESTIMATION AS A CONSEQUENCE OF ASSUMPTIONS
MADE IN VALUATION MODELS
513
Erik Ruzic, Sanja Dolenec
INTERNAL MARKETING PHILOSOPHY: THE CASE OF
THE CROATIAN BANKS
527
Slobodan Stojanovic, Marina Guzovski
THE SIGNIFICANCE AND ROLE OF LEASING IN CORPORATE
FINANCING IN REPUBLIC OF CROATIA
539
Sasa Vujic, Slobodan Vujic, Mesud Ajanovic
PERSONAL SALES FACTORS AND THEIR QUANTIFICATION
ON THE EXAMPLE OF A b-h LEASING COMPANY
551
Michaela Hromkova, Thorsten Eidenmiiller, Jana Keketiova, Miriam Slana
THEORETICAL BACKGROUNDS OF EVALUATION OF SOCIAL
SERVICES IN SLOVAK REPUBLIC 2013
563
Branimir Markovic, Domagoj Pavic
THE EFFECTS OF FISCALIZATION IN SUPRESSING
UNDERGROUND ECONOMY IN CATERING INDUSTRY
575
Health, Education and Welfare
Grozdanka Gojkov
LEARNING STYLES AS INDICATORS OF HIGHER EDUCATION QUALITY
587
Nevenka Kovac
IS CROATIAN HEALTHCARE SYSTEM READY TO PERFORM IN THE
MARKET CONDITIONS PREVAILING IN THE EUROPEAN UNION?
605
Meike Mogk, Nino Grau
E-LEARNING - A FUTURE TREND SINCE 2002
619
Nagy Akos Andras, Putzer Petra Eszter, Gerdesics Viktoria
ENROLMENT CHALLENGES IN HUNGARIAN HIGHER EDUCATION
MARKETING - A CASE OF A BUSINESS AND ECONOMICS FACULTY
629
Adrijana Nikic-Katic
STUDENTS' PERCEPTION SURVEY ON UNIVERSITY EDUCATION QUALITY
WITH THE PURPOSE OF UNIVERSITY EDUCATION DEVELOPMENT
639
Danijela Rabar
EVALUATION OF CROATIA'S REGIONAL HOSPITAL EFFICIENCY: AN
APPLICATION OF DATA ENVELOPMENT ANALYSIS
649
Wolfram Schulze, Thorsten Eidenmiiller
GESUNDHEITSFORDERLICHE FUHRUNG
661
Anica Vukasinovic, Ana Udovicic
THE INFLUENCE OF HUMAN CAPITAL ON EDUCATIONAL
SYSTEM EFFICIENTY
677
Law and Economics
Rodica Diana Apan
THE OBLIGATIONS OF THE FINANCIAL SERVICE PROVIDERS IN THEIR
RELATIONSHIP WITH THE CONSUMER: FOCUS ON THE ROMANIAN
REGULATION ON THE PAYMENT SERVICE PROVIDERS' OBLIGATIONS
689
Katarina Marosevic, Zvonimir Jurkovic
IMPACT OF INFORMAL INSTITUTIONS ON ECONOMIC
GROWTH AND DEVELOPMENT
701
Vjekoslav Puljko, Mirela Zupan
LEGAL AND PRACTICAL IMPLICATIONS OF THE PROPOSED COMMON
EUROPEAN SALES LAW
717
Administration and Business Economics
Thomas Cleff, Silvia Dorr, Andrew Vicknair, Nadine Walter
BRAND EXPERIENCE - HOW IT RELATES TO BRAND PERSONALITY,
CONSUMER SATISFACTION AND CONSUMER LOYALTY. AN EMPIRICAL
ANALYSIS OF THE ADIDAS BRAND
731
Blazenka Hadrovic Zekic
ACCOUNTANTS' PERCEPTION OF ORGANIZATIONAL DECLINE ON AN
EXAMPLE OF AN INDUSTRIAL DINOSAUR
755
Markus Hafele
DIE NEUREGELUNG DES IFRS 10 ZUR ABGRENZUNG DES
KONSOLIDIERUNGSKREISES - DIE ANWENDUNG DES
EINHEITLICHEN BEHERRSCHUNGSMODELS AUF DIE ERFASSUNG
VON STRUKTURIERTEN UNTERNEHMEN IM KONZERNABSCHLUSS
767
Miroslav Skoro
THE ROLE OF MARKETING IN THE EVOLUTION OF THE
MUSIC INDUSTRY
781
Economic Development, Technological Change, and Growth
Sanja Knezevic, Anita Kulas, Anita Kedacic
THE EUROPEAN TRANSPORT SYSTEM AS PROMOTER OF SOCIAL
RESPONSIBILITY AND ENVIRONMENTAL PROTECTION
793
Mirjana Radman-Funaric
APPLICATION OF THE REGRESSION MODEL IN DETERMINATION
OF THE RELATION BETWEEN THE QUANTITY OF PRODUCTION,
IMPORT, EXPORT AND AVAILABILITY OF ELECTRICAL POWER AND
ITS FINAL CONSUMPTION IN CROATIA
805
Drago Ruzic, Antun Bilos, Ivan Kelic
SOCIAL NETWORK ADOPTION AMONG CROATIAN
MOST PROFITABLE COMPANIES
815
Drazen Barkovic, Marko Sostar
STRUCTURAL FUNDS IN THE FUNCTION OF REDUCING REGIONAL
DISPARITIES
825
Jose G. Vargas-Hernandez
ANALYSIS OF RURAL ENTREPRENEURSHIP UNDER THE THEORETHICAL
APPROACH OF RESOURCES AND CAPABILITIES: THE CASE OF A RURAL
MICROBUSINESS
835
Urban, Rural and Regional Economics
Sofija Adzic, Dula Borozan
TOWARDS A CONCEPTUALIZATION OF A NEW FOOD
PRODUCTION SYSTEM IN SLAVONIA AND VOJVODINA
849
Josip Britvid, Rikard Bakan
CLUSTERS AS AN INITIATIVE FOR A RAPID DEVELOPMENT OF
RURAL TOURISM
861
Drazen Cucic, Domagoj Karacic, Ivan Kristek
ANALYSIS OF THE (NON) UTILIZATION OF FUNDS IPA PRE-ACCESSION
ASSISTANCE PROGRAMS AT THE LEVEL OF EX PANNONIA CROATIAN AND
POSSIBILITIES OF USING FINANCIAL RESOURCES OF THE STRUCTURAL
INSTRUMENTS
873
Ivana Barkovic Bojanic, Anton Devcic
REAL OR DECLARATIVE READINESS OF
STAKEHOLDERS FOR EUROPEAN UNION FUNDS?
885
Maja Lamza — Maronic, Jerko Glavas, Igor Mavrin
CULTURE AND/OR DEVELOPMENT? MANAGING OF URBAN AND
REGIONAL INFRASTRUCTURE PROJECTS IN THE EUROPEAN
CAPITAL OF CULTURE PROGRAMME
895
Svjetlana Letinic, Mario Zupan, Verica Budimir
ENTREPRENEURIAL ACTIVITIES IN ECONOMICALLY
UNDERDEVELOPED AREAS OF CROATIA
905
Dejan Tubic, Irena Bosnic
EU FUNDS IMPORTANCE FOR TOURISM OF
VIROVmCA-PODRAVINA COUNTY
915

Osijek2011.

THE JOSIP JURAJ STROSSMAYER UNIVERSITY OF OSIJEK