KORIDOR
Vc
2005
Doc.dr.sc. Branimir Dukić
Faculty of Economics in Osijek
Miroslav Katić, prof.
Department of Physics of
J.J.Strossmayer University in
Osijek
GLOBAL KONTEXT
FINANCES
RESOURCES
LABOR
INFORMATIONS
INFORMATION SYSTEM
SALE
PRODUCTION
SUPPLY
ACCOUNTING
TURBULENCE
TIME
FINANCE
1915.
1930.
1945.
1960.
1975.
1990.
2/13
INFORMATION PERIOD
Columbian period
Information period
INFORMATION
2000 year
3/13
CRM POSITION
B2C
Enterprise
Resource
Planning
(ERP)
Supply
Marketing
CUSTOMER
SUPPLIER
B2B
Customer Relationship
Banagement (CRM)
Business Intelligence (BI)
Supply Chain
Management (SCM)
4/13
POSITION OF MODEL
5/13
COMUNICATION TYPE
Web, Wap, SMS, MMS, e-mail, …
6/13
WHY SMS?!
Number of short massage sent per day in billon
Consumer IMs
Corporate IMs
Total IMs
2003
530
52
582
2004
642
63
705
2005
770
131
901
2006
916
204
1,120
2007
1,090
290
1,380
Source: The Radicati Group, Inc
Simple
No needs for setup
Localization
Easy payment
Cost
CRM
7/13
SERVICE TYPES
Information center
Reservations
Payments
FUNCTIONS
OF SYSTEM
1.Recognition customer
2.Communication with customer
(bidirectional)
3.Recording habits
8/13
HARDWARE STRUCTURE
GSM
phone
GSM
operater
GSM
modem
SMS SERVER
Hardware structure
-GSM modem
-2xPC servers
XML
DATABASE
SERVER
9/13
SOFTWARE STRUCTURE
SMS subsistem for data receiving,
data processing and reporting
A
Database
server
BI software
B
10/13
COMUNICATION TYPE
The “Wine
Road” is on
next exit,
you can eat
there
autentical
fish food
11/13
1
TIP POSLA
ŠIFRA POSLA
NAZIV
1
UPIT
ŠIFRA UPITA
UPIT
1
TRANSAKCIJA
ŠIFRA TRANSAKCIJE
NAZIV
8
8
SMS TRANSAK CIJA
ID
BROJ TELEFONA
TIP TRANSAKCIJE
DATUM
VRIJEME
VRIJEDNOST
PARTNER
ZAPOSLENJE
ŠIFRA ZAPOSLENJA
NAZIV
8
DNEVNIK UPITA
ID
BROJ TELEFONA
ŠIFRA UPITA
DATUM
VRIJEME
1
8
8
ZAPOSLENJE
ID
BROJ TELEFONA
ŠIFRA ZAPOSLENJA
NAZIV TVRTKE
ŠIFRA POSLA
1
8
1
8
JEZIK
ŠIFRA JEZIKA
NAZIV
1
8
1
8
DRZAVA
ŠIFRA DRZAVE
NAZIV
KORISNIK
BROJ TELEFONA
NAME
FAMILY NAME
ADRESA
ZEMLJA
SEX
DATUM ROĐENJA
ŠIFRA ZANIMANJA
JEZIK
E-MAIL
8
PATH OF
DATABASE MODEL
PARTNER
ŠIFRA PARTNERA
NAZIV
ADRESA
KONTAKT BROJ
E-MAIL
12/13
INSTEAD OF
CONCLUSION
QUESTIONS?
13/13

Workshop on assessment of reports