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Heart Health Supplements Market - Global Industry Analysis, Forecast 2016 - 2024

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Global Heart Health Supplements Market: Description
According to the World Health Organization (WHO), cardiovascular diseases are the major cause of death globally. An estimated
17.5 mn people died from cardiovascular diseases in 2012. Experts state that a balanced diet consisting of fruits and
vegetables, adequate amount of fiber, and at least one portion of oily fish a week is crucial to prevent and manage
cardiovascular disease. With consumers becoming increasingly aware about cardiovascular diseases, the demand for
supplement products has surged. These heart health supplements contain right amount of nutrients to help patients prevent
various heart disease.
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Heart health supplements such as omega-3 are high in demand as they reduce the risks associated with sudden cardiac death.
According to various research studies, the long chains of polyunsaturated fatty acids in omega-3 positively affect the electrical
activity of the heart and prevent the development of dangerous uncontrolled heart rhythms. Further, omega-3 is also supposed
to lower the levels of blood triglyceride. While the benefits of omega-3 are highly promoted, consumers have low awareness
about the role of fiber in preventing heart disease. According to the American Heart Association, consumption of 25 grams of
fiber every day is essential for healthy functioning of the heart. Fiber, especially soluble fiber, has been scientifically proven to
reduce cholesterol. Oats have the highest amount of soluble fiber and hence, are one of the key heart supplements.
Global Heart Health Supplements Market: Overview
Sedentary lifestyle and change in food habits have led to the growing prevalence of heart diseases. According to the Centers for
Disease Control and Prevention (CDC), around 610,000 people die of heart disease in the U.S. every year. Coronary heart
disease is the most common type of heart disease that kills around 370,000 Americans annually. Growing awareness about
heart diseases has played a crucial role in the growth of the global heart health supplements market. Governments and
regulatory authorities are also contributing towards raising awareness about heart diseases through various campaigns. All
these factors have fuelled the demand for heart health supplements.
Heart health supplements can be broadly categorized into synthetic and natural supplements. Omega-3, vitamin E, protein, and
antioxidants are the major synthetic heart health supplements. On the other hand, dark chocolate, whole grains, soy and fiber,
and oats are considered as natural heart health supplements. Though omega-3 is naturally found in fish and is also synthetically
manufactured. In fact, omega-3 and antioxidants register high demand in the global heart health supplements market.
Global Heart Health Supplements Market: Region-wise Outlook
The global heart health supplements market has been segmented into four key regions: Asia Pacific, North America, Europe, and
Rest of the World. In North America, the U.S. is the largest consumer of heart health supplements owing to the growing
awareness about various cardiovascular diseases. However, the market in North America is getting saturated. As a result,
manufacturers are shifting their focus on emerging economies in Asia Pacific where rise in disposable income and growing
prevalence of heart disease have fuelled the demand for heart health supplements.
Some of the key players in the global heart health supplements market are E. I. du Pont de Nemours and Company, Bayer A.G.,
Amway, AdvoCare International L.P, Abbott Laboratories (Abbott Nutrition), and Koninklijke DSM N.V. The key players are
focusing on new product launches, keeping in view the growing demand for heart health supplement products.
The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and
verifiable projections about market size. The projections featured in the report have been derived using proven research
methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every
facet of the market, including but not limited to: Regional markets, technology, types, and applications.
The study is a source of reliable data on:
Market segments and sub-segments
Market trends and dynamics
Supply and demand
Market size
Current trends/opportunities/challenges
Competitive landscape
Technological breakthroughs
Value chain and stakeholder analysis
The regional analysis covers:
North America (U.S. and Canada)
Latin America (Mexico, Brazil, Peru, Chile, and others)
Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, Luxembourg)
Eastern Europe (Poland, Russia)
Asia Pacific (China, India, Japan, ASEAN, Australia and New Zealand)
Middle East and Africa (GCC, Southern Africa, North Africa)
The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned
analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The
report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and
market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and
mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment
over the forecast period.
Highlights of the report:
A complete backdrop analysis, which includes an assessment of the parent market
Important changes in market dynamics
Market segmentation up to the second or third level
Historical, current, and projected size of the market from the standpoint of both value and volume
Reporting and evaluation of recent industry developments
Market shares and strategies of key players
Emerging niche segments and regional markets
An objective assessment of the trajectory of the market
Recommendations to companies for strengthening their foothold in the market
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2016, 2024, industry, market, global, analysis, heart, forecasts, health, supplements
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