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Master of Business Administration - MBA Semester 3
MB0050-Research Methodology
(Book ID: B1700)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10
marks 6 X 10=60
Q1. Define business research and explain the process of research?
Definition of Research – 2
Explanation of the steps in a research study - 8
Answer. Business research is a field of practical study in which a company obtains data and analyzes it in
order to better manage the company. Business research can include financial data, consumer feedback,
product research and competitive analysis. Executives and managers who use business research methods
are able to better understand their company, the position it holds in the market and how to improve that
position.
Q2. Discuss Descriptive Research designs? Explain the different kinds of descriptive research designs.
Meaning of Descriptive Research designs - 5
Kinds of Descriptive research designs - 5
Answer. Descriptive research is used to describe characteristics of a population or phenomenon being
studied. It does not answer questions about how/when/why the characteristics occurred. Rather it
addresses the "what" question (what are the characteristics of the population or situation being studied?)
Q3. Discuss four types of measurements scales with appropriate examples.
Nominal – 2.5
Ordinal – 2.5
Interval – 2.5
Ratio – 2.5
Answer. Nominal
You might have noticed a difference in our two variables. While scores on a math test are reported as
numbers, eating breakfast isn't numeric. A person eats a healthy breakfast, an unhealthy breakfast or no
breakfast at all. These are not numbers but categories.
A nominal scale of measurement deals with variables that are non-numeric or where the numbers have no
value. In other words, we can put them in any order and it wouldn't matter. Think about the numbers on
the jerseys of football players. Is the player wearing number 1 a better player than the player wearing
number 82? Maybe, but that doesn't have anything to do with the numbers they wear.
Q4. Differentiate between the Stratified random sampling and Systematic sampling.
Answer. Stratified random sampling is a sampling method in which the population is first divided into
strata (A stratum is a homogeneous subset of the population). Then a simple random sample is taken from
each stratum. The results from each strata combined constitute the sample. Stratified sampling enables
use of different statistical methods for each stratum, which helps in improving the efficiency and accuracy
of the estimation.
Q5. Distinguish between coding closed-ended structured questions and coding open-ended structured
questions
Answer. 1. Closed-Ended Questions
Closed-ended questions limit the answers of the respondents to response options provided on the
questionnaire.
• Advantages: time-efficient; responses are easy to code and interpret; ideal for quantitative type of
research.
Q6. Explain the Structure of the Research Report. What are the guidelines for effective report writing?
Answer. Structure of the Research Report: The major difference amongst the types of reports is that all
the elements that make a research report would be present only in a detailed technical report.
Usage of theoretical and technical jargon would be higher in the technical report and visual presentation
of data would be higher in the management report. In the management report, the sequencing of the
report might be reversed to suit the needs of the decision-maker, as here the reader needs to review and
absorb the findings.
Spring-2016
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MB0050 assignment spring 2016