Get Answers on www.smuHelp.com Get Answers on www.smuHelp.com Get Answers on www.smuhelp.com ASSIGNMENT DRIVE PROGRAM/SEMESTER SPRING 2016 Bachelor of Business AdministrationBBA Semester 3 SUBJECT CODE & NAME BK ID CREDITS AND MARKS BBA 304 - Advertising and sales Q No 1 B1598 4 CREDITS AND 60 MARKS Criteria Marks Total Marks Define advertisement and explain its major characteristics with examples. Definition- 3 marks, Characteristics- 7 marks 2 3 marks 7 marks 10 Explain the word copywriting with definition. Also write in detail the copywriting guidelines. Definition - 3marks, 3 marks 10 Guidelines – 7 marks 3 7 marks What are the advantages and disadvantages of newspaper as a medium of advertising? Advantages- 5 marks Disadvatages-5 marks 5 marks 5 marks 10 4 What do you mean by Public relations (PR)? What are the difference between PR and advertising? 5 marks 10 Meaning- 5 marks, 5 marks Differences- 5 marks 8( 2 marks for each) 5 Define personal selling and explain the steps involved in personal selling process? Definition -3 marks, Steps-7 marks 6 3 marks 7 marks 10 Explain the various methods for evaluating the performance of salespeople? Each method carries – 2 marks ] 5*2 – 10 marks 10 Get Answers on www.smuHelp.com Get Answers on www.smuHelp.com Get Answers on www.smuhelp.com Note –Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.