Get Answers on www.smuHelp.com
Get Answers on www.smuHelp.com
Get Answers on www.smuhelp.com
ASSIGNMENT
DRIVE
PROGRAM/SEMESTER
SPRING 2016
Bachelor of Business AdministrationBBA Semester 3
SUBJECT CODE & NAME
BK ID
CREDITS AND MARKS
BBA 304 - Advertising and sales
Q No
1
B1598
4 CREDITS AND 60 MARKS
Criteria
Marks
Total Marks
Define advertisement and explain its major characteristics with examples.
Definition- 3 marks,
Characteristics- 7 marks
2
3 marks
7 marks
10
Explain the word copywriting with definition. Also write in detail the copywriting
guidelines.
Definition - 3marks,
3 marks
10
Guidelines – 7 marks
3
7 marks
What are the advantages and disadvantages of newspaper as a medium of
advertising?
Advantages- 5 marks
Disadvatages-5 marks
5 marks
5 marks
10
4
What do you mean by Public relations (PR)? What are the difference between PR
and advertising?
5 marks
10
Meaning- 5 marks,
5 marks
Differences- 5 marks
8(
2 marks for each)
5
Define personal selling and explain the steps involved in personal selling process?
Definition -3 marks,
Steps-7 marks
6
3 marks
7 marks
10
Explain the various methods for evaluating the performance of salespeople?
Each method carries – 2 marks
]
5*2 – 10 marks
10
Get Answers on www.smuHelp.com
Get Answers on www.smuHelp.com
Get Answers on www.smuhelp.com
Note –Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.

503 assignment spring 2016

MB0038 assignment spring 2016