Get Answers on www.smuHelp.com Get Answers on www.smuhelp.com Get Answers on www.smuHelp.com DRIVE PROGRAM SEMESTER SUBJECT CODE & NAME BK ID CREDIT & MARKS ASSIGNMENT SPRING 2016 Bachelor of Business Administration- BBA Semester 4 BBA 403 - International marketing B1714 4 CREDITS, 60 MARKS Questions Q.No Marks Total Marks 1 Differentiate between Domestic Marketing and International Marketing. Elaborate on the benefits of International Marketing and write a short note on Barriers to International trade and marketing A Differences between Domestic Marketing and 4 10 International Marketing Benefits of International Marketing 4 Short note on Barriers 2 2 A 3 A 4 Write short note on: 1. Perfect competition 2. Oligopoly 3. Inflation 4. Mixed Economy 5. Fiscal Policy Perfect competition Oligopoly Inflation Mixed Economy Fiscal Policy 5*2 10 Explain the basic legal systems prevailing around the world and the legal issues in International Business Legal Systems 5 10 Legal Issues in International Business 5 Discuss Foreign Direct Investment. Write short notes on : 1. Licensing 2. Joint Venture 3. Franchising 4. Contract Manufacture Get Answers on www.smuHelp.com Get Answers on www.smuhelp.com Get Answers on www.smuHelp.com A Foreign Direct Investment 1. Licensing 2. Joint Venture 3. Franchising 4. Contract Manufacture 5 Define Product Life Cycle (PLC), Advantages and Disadvantages of Product Customization and discuss on Global Product Planning A Product life cycle (PLC) Advantages and Disadvantages of Product Customization Global Product Planning 6 4 1.5*4 3 4 10 10 3 Explain on the various aspects related to dumping. Define transfer pricing and its objectives. What are Letters of Credit (LCs) in marketing arena? Various aspects related to dumping Definition of transfer pricing Objectives of transfer pricing Letters of Credit 4 2 2 2 10 Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400 words. Each question is followed by evaluation scheme.
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