Market Study -APAC Game Market Analysis Report 2019 By Radiant Insights, Inc

APAC Game Market Trends and Growth, Consumer and
Market Insights Report 2019 by Radiant Insights
Covering: This market analysis segments the game market in APAC by device and includes segments like
MMOs, TV consoles, smartphones, PC/Mac, tablets, handheld devices, and casual web games. The
report also provides an analysis of the key trends, drivers, and challenges influencing market growth.
Leading vendors in this market are ChangYou, DeNA, GungHo, Nintendo, Sony, and Tencent.
Market outlook of the game market in APAC
Technavio's market research analyst has estimated the market for games in APAC to reach close to USD
65 billion by 2019. This region is considered to be the largest market for gaming as most of the major
vendors like Sony and Nintendo are present in this region. Additionally, factors like the availability of
distinct devices with different varying screen sizes and graphics capabilities are expected to foster
market growth during the forecast period.
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In this market research report, analysts estimate China to account for the largest market share during
the forecast period. High percentage of cross-screen gaming in this region is expected to account for its
high market share of nearly 49% by 2019. Additionally, the rise in popularity of home entertainment
gaming consoles is expected to bolster the prospects for growth in this market during the forecast
Device-based segmentation of the game market in APAC
TV consoles
Handheld devices
Casual web games
The massively multiplayer online (MMO) gaming segment is envisaged to be the leading segment in
terms of market revenue during the period of 2014 and 2019. Rapid technological innovations that have
led to the emergence of HD displays and audio devices having HDMI and wireless network capabilities
are expected to promote growth in this segment during the forecast period.
Competitive landscape and key vendors
This market is highly competitive as most vendors compete with each other to gain the greatest market
share during the forecast period. Since this market is currently witnessing a tendency toward
consolidation, vendors have to tap into growing segments and localize games for different geographies
to gain prominence in this market.
Leading vendors in this market are ChangYou
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Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
Market overview
Base year
Vendor segmentation
Summation errors
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
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Technavio's market research analyst has estimated the market for games in APAC to reach close to USD 65 billion by 2019. Visit Us @