Germany Travel and Tourism Market Trends, Growth and Outlook To 2020: Hexa Reports

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Germany Travel and Tourism Market Share, Size, Trends,
Growth, Costs and Price, Analysis, Outlook and Overview to
2020
International arrivals to Germany rose at a CAGR of 4.83% during 2010 to 2015. By promoting tourism in
other countries, the tourism board has ensured that the country manages to attract a large number of
tourists. Visiting friends and relatives (VFR) was the primary reason for domestic travel in 2015. The
spread of the Zika virus is likely to result in fewer outbound trips to the Americas and the recent terror
attacks in France and Belgium are expected to have an adverse effect on trips with in the Europe.
Key Findings
Inbound tourism in Germany registered healthy growth during 2010-2015, with trips increasing from
26.9 million in 2010 to 34 million in 2015. The growth was partly driven by the country's efforts to
attract tourists by organizing several sports events such as Berlin marathon and Formula E series.
Moreover, domestic tourist volume increased at a CAGR of 0.67%, while domestic tourist expenditure
increased at a CAGR of 2.92%.
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The spread of the Zika virus is likely to result in less outbound trips to the Americas and the recent terror
attacks in France and Belgium are expected to have an adverse effect on trips within Europe. The
number of departures reached 91 million by 2015. Canadean expects the volume of outbound tourists
from Germany to rise at a CAGR of 1.51% during 2016-2020, to reach 98.1 million by 2020
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Ryanair is aiming to grow its market share to 20% over the next five years in the German market by
offering more routes, and is competing with Lufthansa and Air Berlin. Moreover, with Air Berlin
eliminating its unprofitable routes, it decreased its capacity by around 5%, and Lufthansa's high ticket
costs, German airports are considering moving towards Low Cost Carriers (LCCs) such as Ryanair
China is known to be a large market in terms of tourism spending in a country. Germany has also
benefitted from Chinese tourists; however, due to the slowing economy and the currency devaluation in
China, inbound tourism has been affected as growth decreased from 15% in 2013 to 3.4% in 2015. The
government devalued the currency by 2% on August 11, 2015 and then again by 1.6% on August 12.
Moreover, in January 2016, the Chinese Government again devalued the currency by 3%
Synopsis
Canadean's report - Travel and Tourism in Germany to 2020 - provides detailed information on the
country's tourism sector, analyzing market data and providing insights. This report provides a better
understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries
industries.
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What else does this report offer?
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Historic and forecast tourist volumes covering the entire German Travel and Tourism sector
Detailed analysis of tourist spending patterns for various categories, such as accommodation,
sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others
Analysis of trips by purpose and mode of transport, and expenditure across various categories
including domestic, inbound, and outbound tourism, with analysis using similar metrics
Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type leisure and business travelers
Reasons To Buy
1. Make strategic business decisions using historic and forecast market data related to Germany's
Travel and Tourism sector
2. Understand the demand-side dynamics within the industry to identify key market trends and
growth opportunities
3. Direct promotional efforts on the most promising markets by identifying the key source and
destination countries
Table Of Content
Executive Summary
Introduction
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Travel and Tourism Sector in Context
Domestic Tourism
 Market summary and key developments in Germany domestic tourism market
 Historical and projected figures for domestic trips and domestic expenditure in Germany
 Domestic trips-trips by purpose of visit and by season, average length of trip and overnight stays
 Inbound Tourism
 Market summary and key developments in Germany inbound tourism market
 Historical and projected figures for inbound trips and inbound expenditure in Germany
 Tourist arrivals from top 10 countries to Germany
 Inbound trips-trips by purpose of visit and mode of transport
 Inbound trips-average length of trip and overnight stays
Outbound Tourism
 Market summary and key developments in Germany outbound tourism market
 Historical and projected figures for outbound trips and outbound expenditure in Germany
 Tourist departures to top 10 countries from Germany
 Outbound trips-trips by purpose of visit and mode of transport
 Outbound trips-average length of trip and overnight stays
Airlines
 Market summary and key developments in Germany airlines industry
 Revenues and seats sold in Germany airlines market
 Low cost airlines in Germany-seats available, seats sold and load factor
 Low cost airlines in Germany-total revenue and revenue per customer
 Full service airlines in Germany-seats available, seats sold and load factor
 Full service airlines in Germany-total revenue and revenue per customer
 Charter airlines in Germany-seats available, seats sold and load factor
 Charter airlines in Germany-total revenue and revenue per customer
 Competitive landscape
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Hotels
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Market summary and key developments in Germany hotel industry
Revenues, room nights available and revenue per available room in Germany hotel industry
Hotel establishments by category and available hotel rooms by category in Germany
Budget hotels in Germany-revenues, room occupancy rates, room nights available and room
nights occupied
Budget hotels in Germany-revenue per available room and revenue per occupied room
Budget hotels in Germany-revenue by customer type and guests by customer type
Midscale hotels in Germany-revenue per available room and revenue per occupied room
Midscale hotels in Germany-revenue by customer type and guests by customer type
Upscale hotels in Germany-revenue per available room and revenue per occupied room
Upscale hotels in Germany-revenue by customer type and guests by customer type
Luxury hotels in Germany-revenue per available room and revenue per occupied room
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 Luxury hotels in Germany-revenue by customer type and guests by customer type
 Competitive Landscape
Car Rental
 Market value of car rental industry in Germany
 Car rental value in Germany by rental type and location, and average revenue per day
 Car rental in Germany-fleet size, rental days and market utilization rate
Travel Intermediaries
 Market value of travel intermediaries industry in Germany
 Travel intermediaries' online revenues and in-store revenues by provider
Airport Profiles
Market Data
 Domestic tourism
 Inbound tourism
 Outbound tourism
 Airlines
 Hotels
 Car rental
 Travel intermediaries
 Tourism output
 Tourism employment
Appendix
 Travel and tourism sector definitions
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International arrivals to Germany rose at a CAGR of 4.83% during 2010 to 2015. By promoting tourism in other countries, the tourism board has ensured that the country manages to attract a large number of tourists.