Oral Hygiene Market Growth And Segment Forecasts To 2020

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Oral Hygiene Market Share, Size, Emerging Trends and Growth,
Analysis, Overview and Forecasts 2016-2020
Technavio Announces the Publication of its Research Report – Global Oral Hygiene Market 2016-2020
Technavio recognizes the following companies as the key players in the Global Oral Hygiene Market:
Colgate-Palmolive, GlaxoSmithKline Consumer Healthcare, Johnson & Johnson, Procter & Gamble, and
Unilever.
Other Prominent Vendors in the market are: Chattem, Church & Dwight, Dr. Fresh, GO SMiLE, Henkel,
Lion, and Supersmile.
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Commenting on the report, an analyst from Technavio’ s team said: “Increase in M&A to gain more
market shares will be a key trend for market growth. To increase global presence, expand product
portfolio, and achieve economies of scale in manufacturing, several vendors are investing and are
entering into M&A. Through these, vendors are able to focus on product innovation, thereby increasing
their profit margins. Market leaders are applying M&A method with small local vendors to capture
emerging markets and gain more market shares.”
According to the report, one of the key drivers for market growth will be the increase in older
population. Falling birth rates combined with increase in longevity, have resulted in the increase in
population of older people. For instance, Japan, where people aged 65 years and above currently
constitute 23%-25% of the population, and the percentage is expected to reach 38% by 2050. Similar
trends are evident in other developed countries. In North America, the estimates are between 13% and
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22% and in Europe, they are between 16% and 27%. It is expected that people aged above 60 years are
more prone to oral conditions, thus driving the need for oral hygiene within that age group.
Further, the report states that threat from counterfeit products will be a challenge for the market. The
threat from counterfeit oral hygiene products is increasing globally. Counterfeit products are usually
contaminated with petrochemicals, bacteria, and other harmful chemicals during the manufacturing
process. The low production cost of such products meet the requirement of consumers' desires of
investing in low-cost products, which in turn helps these products sustain in the market. The consumers
are often misled by companies that sell fake oral hygiene products such as toothbrushes and
toothpastes, which come in similar packaging as that of the original one.
The study was conducted using an objective combination of primary and secondary information
including inputs from key participants in the industry. The report contains a comprehensive market and
vendor landscape in addition to a SWOT analysis of the key vendors.
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About Oral Hygiene
In the recent past, oral hygiene has become a lucrative segment in the personal and beauty care market.
It is due to the growing awareness on the importance of keeping the mouth and teeth clean and
healthy. Also, an increase in older population, who need more oral health care, and demand for
cosmetic dentistry are also some of the factors driving the market.
Technavio’ s analysts forecast the global oral hygiene market to grow at a CAGR of 4.15% during the
period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global oral hygiene market for
2016-2020. To calculate the market size, Technavio uses revenue generated from the worldwide sale of
oral hygiene products.
The market is divided into the following segments based on geography:
• Americas
• APAC
• Europe
• MEA
Technavio's report, Global Oral Hygiene Market 2016-2020, has been prepared based on an in-depth
market analysis with inputs from industry experts. The report covers the market landscape and its
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growth prospects over the coming years. The report also includes a discussion of the key vendors
operating in this market.
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Market Reports Center
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According to the report, one of the key drivers for market growth will be the increase in older population. Falling birth rates combined with increase in longevity, have resulted in the increase in population of older people. For instance, Japan, where people aged 65 years and above currently constitute 23%-25% of the population, and the percentage is expected to reach 38% by 2050.