Digital Map Market Growth, Trends Outlook and Forecasts To 2020

Digital Map Market Analysis, Share and Size, Emerging Trends,
Overview and Outlook, Growth And Segment Forecasts To 2020
Technavio Announces the Publication of its Research Report – Global Digital Map Market 2016-2020
Technavio recognizes the following companies as the key players in the global digital map market:
Alibaba, Apple, Google, HERE, Micello, and NavInfo.
Other Prominent Vendors in the market are: AND, ARC Aerial Imaging, Baidu, Bing Maps, Environmental
Systems Research Institute, Geoportail, Getmapping, Magellan Navigation, MAPMECHANICS,
MapmyIndia, MapQuest, MapSherpa, NearMap, OnStar, OpenStreetMap, PeopleNet, Roadtrippers,
Sensewhere, TeleNav, TomTom, Traceon, ViaMichelin S.A.S., Wanadoo Maps, and Zenrin.
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Commenting on the report, an analyst from Technavio’ s team said: “One of the key trends for market
growth will be the increase in use of 3D platforms. Digital technology has penetrated every aspect of the
mapping process such as raw data collection, map compilation and design, and final map production.
Advanced mapping technology has also replaced conventional stereo plotters with digital imaging
systems. The adoption of advanced technologies for surveying and map-making has resulted in
developing more accurate 3D digital maps.”
According to the report, one of the key drivers for market growth will be evolution of geomarketing
business. Geomarketing and advertising provide numerous opportunities for businesses and benefits for
customers to achieve rich customer experience and engagement in shopping activities. Depending on
the user’ s location, required information about nearest restaurants, services, shopping malls, bars, and
lounges would be delivered to customers through the proximity marketing service. Proximity-based
solutions not only provide relevant offers and information to customers but also help companies to
track data regarding people at different venues and locations.
Further, the report states that stringent regulations will be a major challenge for the market. Most
countries presume that digital maps in high-security zones pose a potential risk to the nation, as they
may expose the areas to terrorist attacks. Therefore, governments in many countries do not allow
vendors to provide digital maps of areas that have high-security installations. For instance, the Chinese
government does not allow many digital map content providers to conduct aerial surveys in China.
Similarly, it is difficult for vendors to get permission from governments to develop map content.
The study was conducted using an objective combination of primary and secondary information
including inputs from key participants in the industry. The report contains a comprehensive market and
vendor landscape in addition to a SWOT analysis of the key vendors.
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About Digital Mapping
Digital mapping is a process in which a collection of data is compiled to produce maps, in the form of
virtual images, which accurately represent a particular geographical area, the major roads, rivers, and
important landmarks such as airports, tourist attractions, and hospitals in and around the region. Digital
mapping technology can also be used to calculate distances between different places.
Technavio’ s analysts forecast the global digital map market to grow at a CAGR of 13.79% during the
period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global digital map market for
2016-2020. The report has taken into consideration the annual sales of licensed digital maps.
The market is divided into the following segments based on geography:
Americas
APAC
EMEA
Technavio's report, Global Digital Map Market 2016-2020, has been prepared based on an in-depth
market analysis with inputs from industry experts. The report covers the market landscape and its
growth prospects over the coming years. The report also includes a discussion of the key vendors
operating in this market.
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Connect for more details:
Sam Collins
Market Reports Center
1-646-883-3044 (US)
[email protected]

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.