Latest Report - Poland Baby Food Market Size, Growth, Trends and Future Outlook: Radiant Insights

Poland Baby Food Market Size, Emerging Trends and Growth
Report 2020: Radiant Insights
Summary
In 2013, 11% fewer babies were born in Poland than in 2009 and although the number rose in 2014 and 2015, it
remains well below the 2009/10 levels. However, the country remains a large market by Central and Eastern
European standards and, as such, a potentially interesting target for manufacturers. Sales have been boosted by
low levels of penetration of baby foods, which gave plenty of scope for growth, and the relative buoyancy of the
Polish economy throughout most of the historic period. Manufacturers have sought to make the most of the
opportunity, by launching a steady stream of new products. As a result of these various factors, total consumption
declined by 2.6% since 2009, while total market value increased by 13%.
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Key Findings
-The number of births in Poland declined significantly between 2009 and 2013. Volume sales of baby food fell by
2.6% between 2009 and 2015. Overall per capita consumption of baby food is high, an increase of 7% compared
with 2009.
-In 2015, both milks and wet meals accounted for 30% of volume sales, while drinks accounted for 25% and cereals
for 15%.
-The Polish baby food market is dominated by two suppliers: Danone with its Nutricia operation, and Nestle, with a
combined share of 84.2% of volume and 84.7% of value in 2015.
-The retail structure in Poland has developed rapidly over the last decade, with large foreign chains increasingly
dominating the retail landscape, forcing consolidation among smaller chains and independent retailers.
Synopsis
"Baby Food in Poland" is an analytical report by Canadean which provides extensive and highly detailed current
and future market trends in the Poland market.
What else does this report offer?
-Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our
in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
-Detailed profile of the companies operating and new companies considering entry in the industry along with their
key focus product sectors.
-Market profile of the various product sectors with the key features and developments, segmentation, per capita
trends and the various manufacturers and brands.
-Overview of baby food retailing with a mention of the major retailers in the country along with the distribution
channel.
-Future projections considering various trends which are likely to affect the industry.
Reasons To Buy
-Evaluate important changes in consumer behavior and identify profitable markets and areas for product
innovation.
-Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.
-Detailed understanding of consumption by individual product categories in order to align your sales and
marketing efforts with the latest trends in the market.
-Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
Introduction
Executive summary
Definitions
Background to the Market
Births
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Regulations
Market Overview
Key features and developments
Market value and volume
Manufacturers shares
The future
Sector Analysis
Baby milks
Baby cereals
Baby meals
Baby drinks
Finger Foods
Production and trade
Production
Imports
Exports
Company profiles
Introduction
Nutricia Polska Sp. z o.o .
Nestle Polska Sp. z o. o.
Hipp Polska
Humana Poland Sp z.o.o .
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About Us:
Radiant Insights Inc. is a platform for companies looking to meet their market research and business intelligence
requirements. We assist and facilitate organizations and individuals procure market research reports, helping them
in the decision making process. We have a comprehensive collection of reports, covering over 40 key industries
and a host of micro markets. In addition to over extensive database of reports, our experienced research
coordinators also offer a host of ancillary services such as, research partnerships/ tie-ups and customized research
solutions.
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The number of births in Poland declined significantly between 2009 and 2013. Volume sales of baby food fell by 2.6% between 2009 and 2015. Overall per capita consumption of baby food is high, an increase of 7% compared with 2009. Read More @ http://www.radiantinsights.com/research/baby-food-in-poland