1
Brand Value Dashboard
Brand
Brand Value
Brand Rating
$4,037
Rank
AAA+
94/100
11%
Historic brand value performance (USDm)
349
324
2014
2013
Peer group brand values (USDm)
4.100
4.037
11.370
4.000
2.075
4.037
1.246
819
3.900
3.800
3.700
Product segmentation (USDm)
3.640
3.600
Passenger Vehicles
3.500
100%
3.400
2013
2014
Brand value / Market cap %
BV changes due to:
371
Brand Value
59
4.037
34
4.037
3.640
Enterprise Value
6.030
2013
Brand Strength
Business Performance
External Changes
2014
2
Most Powerful Brands – Brand Finance Global 500 2014
Brand rating
Italy
AAA+
United States
AAA+
United States
AAA+
United States
AAA+
United States
AAA+
UK / Netherlands
AAA+
France
AAA+
Switzerland
AAA+
Austria
AAA+
United States
AAA+
3
Brand Strength Analysis
Incorporates a range of metrics to determine overall brand strength relative to competitors
Measure
Stakeholder
Attribute
Ferrari Score
Peer Average*
Visual Identity (5)
Brand
Support
Brand Strength Index
Brand
Equity
Customer
(70%)
Brand
Performance
Staff
(10%)
Stakeholder
opinion
Financial
(10%)
External
(10%)
*Peer group consists of Porsche, Jaguar, Bentley and Rolls-Royce
CEO Score
Advertising & Marketing Spend ($)
R&D % of Sales (%)
Trademark Protection – Novagraaf
Sentiment Index – Meltwater
Function
Emotion
Conduct
Loyalty
Segment Consideration (%) - Average
Purchase Intent (%) - Average
Revenue ($)
Forecasted Growth (%)
Net Income
Margin (%)
Alexa Web Rank
Sales 2012 (units)
Average inv turnover days
Lease Penetration (%) - Average
True Market Value TMV® ($ Actual)
True Cost Incentive TCI® ($ Actual)
TCI®/TMV®(%)
CEO Score
Employee Score
Number of Employees
Employee growth
CEO Score
Credit Rating
Buy / Sell / Hold (Analyst Rec)
CEO Score
Environmental Score
Social Score
Governance Score
Community
Governance
Environment
Brand strength score:
Source
VI360
Brand Finance
Public data
Public data
Novagraaf
Meltwater
Various (BAV, Havas)
Various (BAV, Havas)
Various (BAV, Havas)
Various (BAV, Havas)
Edmunds
Edmunds
Bloomberg , annual reports
Bloomberg
Bloomberg, annual reports
Bloomberg, annual reports
Alexa
Edmunds
Edmunds
Edmunds
Edmunds
Edmunds
Edmunds
Brand Finance
CSRHUB
Bloomberg, annual reports
Bloomberg, annual reports
Brand Finance
Bloomberg
Bloomberg
Brand Finance
Bloomberg
Bloomberg
Bloomberg
CSRHUB
CSRHUB
CSRHUB
94 / 100
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