RECMA Overall Activity Rankings 2013 – June 2014
Copyright © 2014 RECMA Reports | All Rights Reserved | Content Cannot Be Reproduced Without Written Permission
RECMA Inc New York -­ • RECMA London • RECMA SA Paris• RECMA Perth • RECMA Bangkok www.recma.com – June 24th, 2014
Global rankings in 62 countries
D1-
Networks ranking
Industry perimeter includes major independents part of the survey which
represent 9,6% vs. total and second brands representing 1,1% vs. total
Industry
Rkg
Share %
2013
Overall
Growth
Activity rate 2013
Billings $m vs. 2012
1
12,5
Starcom SMG Publicis (media)
47 068
18,3%
2
11,0
OMD Omnicom Media Gr
41 244
10,0%
3
9,6
ZenithOptimedia Publicis (media)
36 057
8,1%
4
9,2
Mindshare GroupM
34 564
11,5%
5
8,5
Carat Dentsu Aegis Ntw
32 033
19,3%
6
8,3
MediaCom GroupM
31 067
9,1%
7
7,1
MEC GroupM
26 604
12,9%
8
5,1
UM Mediabrands
19 219
10,8%
9
4,7
Havas Media
17 737
6,1%
10
3,6
Initiative Mediabrands
13 660
10,6%
11
3,5
PHD Omnicom Media Gr
13 187
13,9%
12
3,0
Maxus GroupM
11 194
13,3%
13
2,1
Vizeum Dentsu Aegis Ntw
7 920
11,3%
14
0,6
Dentsu Media Dentsu Aegis Ntw
2 079
3,7%
15
0,3
BPN Mediabrands
1 282
35,4%
89,3
Total Networks
334 915
12,2%
RECMA Overall Activity Rankings 2013 – June 2014
Copyright © 2014 RECMA Reports | All Rights Reserved | Content Cannot Be Reproduced Without Written Permission
RECMA Inc New York -­ • RECMA London • RECMA SA Paris• RECMA Perth • RECMA Bangkok www.recma.com – June 23, 2014 -­ vsc
Global rankings in 62 countries
D2- 2
Groups ranking
Groups include global networks as well as their second brands
Second Brands represent 1,1% vs. total and major independents
studied represent 9,6% vs. total
Industry
Rkg
Share %
1
2
3
4
5
6
2013
27,9 GroupM / WPP
Overall
Growth
Activity
rate 2013
Billings ($m) vs. 2012
104 553
12,2%
9,2
Mindshare n°4
34 564
11,5%
8,3
MediaCom n°6
31 067
9,1%
7,1
MEC n°7
26 604
12,9%
3,0
Maxus n°12
11 194
13,3%
22,2
Publicis (media)
83 125
13,7%
12,5
Starcom SMG n°1
47 068
18,3%
9,6
ZenithOptimedia n°3
36 057
8,1%
14,6 Omnicom Media Gr
54 671
10,9%
11,0
OMD n°2
41 244
10,0%
3,5
PHD n°11
13 187
13,9%
11,5 Dentsu Aegis Ntw
8,5
Carat n°5
2,1
0,6
43 291
15,3%
32 033
19,3%
Vizeum n°13
7 920
11,3%
Dentsu Media n°14
2 079
3,7%
9,5
Mediabrands
5,1
UM n°8
19 219
10,8%
3,6
Initiative n°10
13 660
10,6%
0,3
BPN n°15
1 282
35,4%
17 737
6,1%
17 737
6,1%
338 970
12,3%
4,7
4,7
90,4
Havas Media Gr
Havas Media n°9
Total Groups
35 593
10,9%