Peru Market Share, Size, Overview and Forecast To 2020

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Peru Arabia Cards and Payments Market Share, Size, Global
Insights, Emerging Trends and Growth, Analysis and
Overview, Outlook and Research Report 2016
Synopsis
Timetric's 'The Cards and Payments Industry in Peru: Emerging Trends and Opportunities to 2020' report
provides detailed analysis of market trends in the Peruvian cards and payments industry. It provides
values and volumes for a number of key performance indicators in the industry, including check
payments, payment cards, direct debits and credit transfers during the review period (2011-2015).
The report also analyzes various payment card markets operating in the industry, and provides detailed
information on the number of cards in circulation, and transaction values and volumes during the review
period and over the forecast period (2016-2020). It also offers information on the country's competitive
landscape, including the market shares of issuers and schemes.
The report brings together Timetric's research, modeling, and analysis expertise to allow banks and card
issuers to identify segment dynamics and competitive advantages. The report also covers details of
regulatory policy and recent changes in the regulatory structure.
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Summary
Timetric's 'The Cards and Payments Industry in Peru: Emerging Trends and Opportunities to 2020' report
provides top-level market analysis, information and insights into the Peruvian cards and payments
industry, including:
• Current and forecast values for each market in the Peruvian cards and payments industry, including
debit and credit cards.
• Detailed insights into payment instruments including credit transfers, direct debits, checks and
payment cards. It also, includes an overview of the country's key alternative payment instruments.
• E-commerce market analysis.
• Analysis of various market drivers and regulations governing the Peruvian cards and payments
industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit and credit
cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
•
The
competitive
landscape
in
the
Peruvian
cards
and
payments
industry.
Scope
• This report provides a comprehensive analysis of the Peruvian cards and payments industry.
• It provides current values for the Peruvian cards and payments industry for 2015, and forecast figures
to 2020.
• It details the different demographic, economic, infrastructural and business drivers affecting the
Peruvian cards and payments industry.
• It outlines the current regulatory framework in the industry.
• It details marketing strategies used by various banks and other institutions.
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Reasons to Buy
• Make strategic business decisions, using top-level historic and forecast market data, related to the
Peruvian cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in the Peruvian cards and payments
industry.
• Assess the competitive dynamics in the Peruvian cards and payments industry.
• Gain insights into marketing strategies used for various card types in Peru.
• Gain insights into key regulations governing the Peruvian cards and payments industry.
Key Highlights
• The government of Peru developed the National Financial Inclusion Strategy (NFIS) in July 2015. It aims
to provide access to financial accounts for at least 50% of the adult population by 2018, and 75% of the
adult population by 2021. The strategy promotes access to savings, insurance and financing, consumer
protection, financial education programs and the use of electronic payment instruments. A rise in bank
penetration is expected to drive demand for products such as bank accounts and debit cards.
• In line with government's financial inclusion program, the national mobile payments system Modelo
Peru launched Bim mobile money, a fully interoperable payments platform, in February 2016. Through
this, Modelo Peru aims to provide much of the unbanked population with access to digital financial
services. It enables Peruvians with a mobile phone to open a bank account, transfer funds and make
utility payments, and can be accessed with any basic mobile phone. Modelo Peru plans to have more
than 2 million active Bim mobile money users by 2020. Modelo Peru is formed by the partnership of 40
Peruvian financial institutions, including private-sector and state-owned banks, credit unions,
microfinance institutions, non-bank electronic money issuers and telecommunication companies.
• With high mobile penetration, companies in Peru are increasingly using mobile technology with a
focus on financial inclusion. Movistar, a mobile operator in Peru, in collaboration with MasterCard,
introduced the country's first electronic mobile money service, Tu Dinero Movil (Your Mobile Money), in
January 2015. The service is now available to Movistar's more than 16 million customers, allowing them
to conduct a number of transactions such as money transfers, purchases at MasterCard-affiliated
establishments, and paying for mobile recharges. Similar to Bim, it can be accessed on smartphones as
well as basic mobile phones.
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Market Research Reports and Insightful Company Profiles
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'The Cards and Payments Industry in Peru: Emerging Trends and Opportunities to 2020' report provides detailed analysis of market trends in the Peruvian cards and payments industry.