Audiology-Devices-Market-Analysis

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Audiology Devices Market Analysis, Size, Share, Growth,
Industry Trends and Forecast to 2024 | Hexa Research
Audiology devices are known to facilitate in treatment of hearing disorders such as congenital
hearing and nerve deafness. It caters to three types of hearing loss viz., conductive,
sensorineural, and mixed and grouped according to severity of deafness.
The global audiology devices market is estimated to grow at a 4.9% CAGR over the forecast
phase (2016-2024). It would be worth around USD 10 billion by 2024. Technological advances
of these devices as well as the increasing need by the elderly as well as those afflicted with
hearing disorders will drive the market.
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The market is segmented by products and regions. Products of the audiology devices market
encompass of diagnostic devices, cochlear implants, hearing aid, technological aid, and bone
anchoring hearing aids (BAHA). Hearing aids are further divided into In-the-ear (ITE), Receiverin-the-ear (RITE), canal hearing, and Behind-the-ear (BTE) aids. Canal hearing aids encompass
completely-in-canal (CIC), in-the-canal (ITC) hearing, and invisible-in-canal aids. Major endusers of audiology devices are audiologists, service providers, and the healthcare sector.
Hearing aids was the leading product of the market in 2015. It generated more than 60%
revenue on account of its user-friendliness and high comfort. BTE aids had the largest share
(55%) of the market in 2015. Cochlear implants are predicted to see major growth due to its
effectiveness. Demand for canal hearing aids is projected to drive market demand in the coming
years.
Asia Pacific, Europe, North America, and RoW (Rest of the World) comprise as major
geographical regions of the market. North America dominated the audiology devices market in
2015 owing to superior healthcare infrastructure and high disposable incomes. Europe
accounted over 40% revenue shares in the same year. Asia Pacific is predicted to display a
CAGR above 7% over the forecast period. Largely untapped markets in India and China will aid
in market growth.
Reputed global vendors of the audiology devices market are NHC/Amplifon, Duracell, Sophono
(Medtronic), and Starkey Hearing Technologies. They employ strategies of mergers,
acquisitions, alliances and partnerships in order to stay competitive. Main challenges faced by
these players are lowered prices and increased shelf life of these products. A clear policy
regarding fair trade practices can create new pathways.
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Audiology devices are the electronic instruments that help the impaired in diagnosing and treating their hearing disorders. The hearing disorders include nerve deafness and congenital hearing problem whereas, sensorineural, conductive and mixed are the hearing losses that people suffer from and can be treated with audiology devices.