Europe Beer Market will Rise from US$135.29 bn in 2015 to US$160.99 bn by 2021

Transparency Market
Research
Beer Market - Europe Industry Analysis, Size, Share,
Growth, Trends and Forecast 2015 - 2021
Published Date
23-04-2015
64 Page Report
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Press Release
Europe Beer Market: Untapped Eastern Europe Market to Emerge
as Opportunity for Growth, says TMR
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Beer Market
REPORT DESCRIPTION
The Europe beer market is consolidated with the top five players accounting for 83.9% of the market in
2014. These players are Heineken International,Anheuser-Busch InBev, SAB Miller plc, Carlsberg Group,
and Diageo. The number of players in the beer market is continuously increasing. Local players are also
giving tough competition to big and global players. The beer market in Europe is marked by aggressive
marketing strategies adopted by top players. Transparency Market Research (TMR), in its new study, has
found that frequent mergers and acquisitions are becoming a part of the beer industry. The market faces
threat from external substitutes such as non-alcoholic beverages and internal substitutes such as whiskey,
vodka, and rum. Thus, the threat from substitutes will be medium in the coming years. The threat from
new entrants will remain medium too, as the beer market is attracting many new players.
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According to the report, the Europe market opportunity in beer will rise from US$135.29 bn in 2015 to
US$160.99 bn by 2021. On the basis of product, the lager segment will continue to lead and account for
62.61% of the market in 2021. By country, Germany is anticipated to be the most lucrative market
followed by the U.K. Increasing disposable incomes and the reigning popularity of beer are major factors
driving the beer market in Germany. However, the growth rate in Germany is expected to be limited since
the market is considered to be mature. Nevertheless, the country will remain the largest exporter,
consumer, and producer of beer in Europe.
Health Benefits of Beer to Drive Demand
Beer offers several health benefits such as enhanced digestion and reduction in the risk of developing
kidney stones. Bitter flowers used in brewing beer helps fight many diseases. Moderate consumption of
beer also reduces the chance of suffering from heart attack and makes the bones stronger. In addition to
this, it helps provide vitamin B such as B1, B2, B6, and B11. The growing awareness regarding health
benefits of consuming beer is thus, behind the accelerated demand. Other factors aiding the growth of the
beer market in Europe include rising disposable income of consumers and the increasing preference of
many consumers for beer over other alcoholic drinks.
Seasonal Consumption of Beer to Hinder Growth of Market
“Although beer is the most consumed drink in Europe, its consumption is dependent on seasons,” says a
TMR analyst. Countries such as Norway, Belarus, and Italy witness extreme dip in temperatures in the
winter season, during which there is an increased demand for other alcoholic beverages such as scotch,
rum, and whiskey. Therefore, beer is not able to generate much revenue from these countries during
winter season. However, the consumption of beer is high in the summer season.
Opportunities Galore in Untapped Market of Eastern Europe
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Beer Market
Eastern Europe comprises an untapped market opportunity for beer and manufacturers can thus, capitalize
on these areas. Countries such as Ukraine and Russia offer beer manufacturers lucrative expansion
opportunities. Modernization of distribution systems, rising disposable income, and strong domestic brands
are factors which will make Eastern Europe lucrative market for beer.
This information is based on the findings of a report published by Transparency Market Research titled
“Beer Market - Europe Industry Analysis, Size, Share, Growth, Trends and Forecast 2015 - 2021.”
The Europe beer market is segmented as follows:
Product type:
•
Ale beer
•
Lager beer
•
Stout beer
Country:
•
Germany
•
U.K.
•
Italy
•
Spain
•
France
•
Rest of Europe
TABLE OF CONTENT
Chapter 1 Preface
1.1 Report Description
1.2 Market segmentation
1.2.1 Beer market segmentation, type and country
1.3 Research scope
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Beer Market
1.4 Research Methodology
Chapter 2 Executive Summary
2.1 European Beer market revenue, 2014 - 2021 (USD Billion)
2.2 European Beer Market Snapshot
Chapter 3 Beer Market Industry Analysis
3.1 Market Dynamics
3.1.1 Introduction
3.1.2 Market Drivers
3.1.2.1 Drivers for the Europe Beer market: Impact analysis
3.1.2.2 Health benefits
3.1.2.3 Rising disposable income among consumers
3.1.2.4 Growing customer base for beer
3.1.3 Market Restraints
3.1.3.1 Restraints for the Beer market: Impact analysis
3.1.3.2 Consumption of substitute products
3.1.3.3 Seasonality
3.1.4 Market Opportunities
3.1.4.1 Growth opportunities in Eastern Europe
3.2 Value Chain analysis
3.3 Key Trend Analysis
3.4 Porters’ Five Forces analysis
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Beer Market
3.4.1 Bargaining power of suppliers
3.4.2 Bargaining power of buyers
3.4.3 Threat of substitutes
3.4.4 Competitive rivalry
3.4.5 Threat of new entrants
3.5 Market Attractiveness Analysis
3.6 Key players in the European Beer Market
Chapter 4 European Beer Market Analysis, By Product Type, 2015-2021
4.1 Overview
4.2 Lager
4.3 Ale
4.4 Stout
Chapter 5 European Beer Market Analysis, By Country, 2015 – 2021
5.1 Overview
5.2 Germany
5.2.1 Germany beer market revenue/volume, by type (2014 – 2021) (USD billion/kg billion)
5.3 U.K.
5.3.1 U.K Beer Market revenue/volume, by type, (2014 – 2021) (USD billion)
5.4 Spain
5.4.1 Spain Beer Market revenue/volume, by type, (2014 – 2021) (USD billion)
5.5 Italy
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Beer Market
5.5.1 Italy beer market revenue/volume, by type, 2014 - 2021 (USD billion)
5.6 France
5.6.1 France Beer Market revenue/volume, by type, 2014 - 2021 (USD billion)
5.7 Rest Of Europe
5.7.1 Rest of Europe Beer Market revenue/volume, by type, 2014 - 2021 (USD billion)
Chapter 6 Company Profiles
6.1 Anheuser Busch InBev
6.2 Carlsberg Group
6.3 Diageo plc
6.4 Heineken NV
6.5 SABMiller PLC
6.6 Diageo plc
6.7 Diageo plc
About Us
Transparency Market Research is a market intelligence company providing global business information
reports and services. Our exclusive blend of quantitative forecasting and trends analysis provides forwardlooking insight for thousands of decision makers.
We are privileged with highly experienced team of Analysts, Researchers and Consultants, who use
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Contact
Transparency Market Research
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Beer Market
Transparency Market Research
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United States
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Website: http://www.transparencymarketresearch.com/
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According to the report, the Europe market opportunity in beer will rise from US$135.29 bn in 2015 to US$160.99 bn by 2021. On the basis of product, the lager segment will continue to lead and account for 62.61% of the market in 2021. By country, Germany is anticipated to be the most lucrative market followed by the U.K. Increasing disposable incomes and the reigning popularity of beer are major factors driving the beer market in Germany. However, the growth rate in Germany is expected to be limited since the market is considered to be mature. Nevertheless, the country will remain the largest exporter, consumer, and producer of beer in Europe. Interpret a Competitive outlook Analysis Report with PDF Brochure:http://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=4415