Corporate Profile

C or p or ate Prof ile
Mobile Dream Factory
Contents for mobile
Japan s Most Popular Mobile Content Provider
on a Paying Subscriber Basis*
MTI is a mobile content provider offering fun and convenient services through its mobile websites.
Our mission is to create diverse mobile content that makes people s dreams come true.
Ranging from music distribution to healthcare information, e-books, lifestyle tips and entertainment,
our services are an integral part of our customers everyday life.
We are committed to creating excellent services attuned to customer preferences through
our meticulous marketing strategy, efficient content production, and cutting-edge technical capabilities.
Based on a sure grasp of customers needs and aspirations,
MTI offers a stream of innovative services that delight all generations.
* Approximately 8.04 million paying subscribers as of June 2012 (Source: MTI survey)
Mission : MTI will help build a brighter future for society made possible
by new and evolving capabilities of mobile handsets.
Vision : By always being at the customers side and realizing their dreams through innovative,
high-quality services, we aim to become a Mobile Dream Factory.
01
Outline
Everything to Delight You !
With our meticulous marketing, efficient content development
Excellent MTI Services for Smartphones
and cutting-edge technical capabilities, we are ready to deliver
Since launching content distribution services in 1997, MTI has
high-quality services attuned to the needs of our customers
grown to become Japan s largest provider of mobile content
far into the future.
on a paying subscriber basis. This is attributable to the success
of our ongoing efforts to develop new services and improve
existing ones, inspired by user feedback.
In view of the extraordinary expansion of the smartphone
market in recent years, it is essential for us to swiftly offer
B2C Services (content provision)
high-value-added services based on a sure grasp of customers
needs and aspirations.
Music
Amid rapid change, we quickly established the infrastructure
for services for smartphone platforms and have already
Healthcare
created an environment that allows us to of fer versatile
high-quality services.
e-book
In order to continue offering captivating services as a trusted
Lifestyle
Weather &
Information
News
Map &
Navigation
Entertainment
Decorative
e-mail
partner of people in all age groups, we are enhancing our
capabilities with a view to embracing new challenges. We
welcome change and the opportunity to transform ourselves
so that we can keep on growing as an enterprise earning the
enduring respect and affection of people and society at large.
I welcome your comments and suggestions.
Horoscopes
Game
Toshihiro Maeta
B2B Services
President & Chief Executive Officer
Content Production
Technology Development
02
Ser vices
More fun and convenient services ranging from music distribution to healthcare information,
e-books, lifestyle tips and entertainment via our mobile websites
MTI offers
,
and a wide range of other services for people of every generation.
Digital music distribution covering
Music
Content
diverse genres to suit your taste and mood
offers a full range of music distribution services that
customers can enjoy anywhere, anytime. Whenever you want
to listen to music, we will deliver the tune from the device of
your choice, including mobile phones, smartphones, tablets,
portable music players, and PCs.
is your gateway to the world of music. You can
download and save tracks ranging from the latest hits to old
favorites or selec t and stream your favorite tunes for a
radio-like experience.
Use of a media player allows you to manage all the tracks you
purchase and enables automatic synchronization with any
device connected to the Internet. It s very convenient because
you can listen to music with any device without having to
transfer files by connecting devices.
Cloud Library
Stream Library
continues to evolve as more and more people opt to
enjoy music anywhere, anytime.
music.jp PLAY
Music player
music.jp STORE
music.jp STREAM
Purchase of music
Streaming
Management of music
Supporting health and beauty for all ages
Our main service,
, provides comprehensive yet
meticulous support to women who are conscious of health
and beauty and seek well-being in their daily life. Services
i n c l u d e f o r e c a s t o f m e ns t r u a l d ate s a n d a we a l t h o f
information on pregnancy, childcare, cosmetics, exercise,
diet, and anti-aging.
We plan to expand the range of our services to meet the
needs of all people of all generations.
03
Healthcare
Content
Novels and comics distributed for your convenience
e-book
Content
e - b o o k s that t ake a d v ant a g e o f th e l arg e s c re e ns o f
smartphones are popular because readers can enjoy their
favorite books anywhere anytime without the inconvenience
of carrying cumbersome books around with them.
MTI s e-book services offer a range of best-selling novels and
popular comics from major publishers, photo collections,
and dictionaries and study guides. Our easy-to-use services
offering unlimited access for a flat rate include
novels,
and
for
for titles from well-known manga magazines,
for audiobooks.
©AH / S © OE / S © KM / S ©Yuki Suetsugu / Kodansha
© Wakoh Honna /shogakukan ©Tomoko Ninomiya / Kodansha
Weather and traffic information for your daily convenience
Our range of weather information services include
for national and local weather forecasts updated every hour,
which is noted for its ease of use. Other convenient, popular
Lifestyle
Information
Content
ser vices are local train and bus timetables and ser vice
statuses, traffic reports and car navigation, and map guides
indicating local attractions.
Great entertainment adds sparkle to your everyday life
Entertainment
Content
Our
★
series is one of the largest decorative
e-mail services in Japan. Other services popular among female
customers are fortune -telling sites through tie -ups with
well-known fortune tellers and photo editing applications.
Our social game site
of charge and
lets users play great games free
offers a wide choice of puzzles. You
will find a wealth of exciting entertainment services to make
your life sparkle.
04
Business
Leveraging our strengths in marketing, quality control, development, and design
to create thrilling high-value-added services
Smartphone Solutions Business
Lines of Business
Smartphone site development
Capitalizing on its track record and know-how, MTI is a leader
and operational support services
in content distribution to mobile platforms.
Drawing on our accumulated technical know - how and
experience, we of fer corporate clients smar tphone site
Mobile Content Distribution Business
development and operational support services. We analyze
Offering services in multiple genres
promotional campaigns or review site effectiveness to provide
MTI offers a wide range of services covering multiple genres
valuable feedback with an eye to future success. Many of our
that make everyday life more fun and convenient. Our business
clients are leaders in their fields. Our support is helping them
model is built on subscribers monthly fees.
succeed in the smartphone era.
Enriching smartphone services
Eager to expand the smartphone service market, MTI has
established service infrastructure ahead of the rest of the
industry. Thanks to timely development, we have been offering
innovative, attractive smartphone services since 2010 and
the number of paid subscribers continues to rise.
supports greater use of smartphone services
Strengths
is MTI s unique member authentication and settlement
platform for smartphone users. Content subscribers are issued
Our meticulous marketing s trategy, ef f icient content
with IDs and can select from a range of settlement methods
production system, and cutting-edge technical infrastructure
for their convenience.
enable us to swif tly of fer excellent ser vices at tuned to
To expand opportunities for smartphone users to explore a
customer needs.
wide variety of smartphone content, we also operate
Market, an e-marketplace.
Meticulous Market Research and In-depth Analysis
Analyzing the voice of the customer
●
Use of
content
in development of captivating services
Google Play
●
App Store
We analy ze the voice of the customer ( VOC ) obtained
●
docomo dmenu
au Portal
through questionnaires, interviews and focus groups, as
●
●
mopita Market
well as market research on the latest trends, and reflect VOC
in development of captivating ser vices and planning of
etc.
Content
subscriber
Monthly fee
payment
effective promotional campaigns. In addition, we use tailored
MTI Ltd.
●
docomo
sp-mode settlement
●
au Kantan Kessai
●
Softbank
Matomete Shiharai
●
Credit card
●
Electronic money
●
Use of points
etc.
market research and various types of log data sourced from
our proprietary in-house systems to upgrade existing sites.
Production System for Quality and Efficiency
Applying world-renowned
Japanese manufacturing techniques
We h ave a p p l i e d e xce l l e nt Ja p a n e s e m a n u f a c t u r i n g
te chniques to create a pro duc tion s ys tem capable of
developing high-quality mobile platform content with short
lead times.
05
Thorough quality control : Procedures are documented
Initiatives for the Future
for the entire production process. Repeating a cycle of
production planning, clarif ication of quality standards,
To create new captivating services by making full use of
standardization of content production, documentation of
know-how cultivated through the smartphone business, we
procedures, and improvement, we ensure quality control
are reinforcing our capabilities in four areas.
while reducing costs.
High productivity : A fixed period of time is allocated for
Reinforce Capabilities in Marketing, Quality Control,
each step of the production process for decorative e-mail
Development, and Design
tools and avatars, from the preparatory stage to design,
Marketing : We are strengthening the marketing department
testing, and delivery. Numerical controls and staff training
to respond to diversif ying customer needs. As well as
underpin our ability to create high-quality deliverables that
emphasizing the recruitment of capable people with abundant
meet challenging deadlines.
experience, we are promoting HR development by upgrading
the in-house training system.
Customer
Feedback
Understanding
Needs
Production
Meetings
Quality Control : Through HR development and continuous
Creation
improvement based on the plan-do-check-act (PDCA) cycle,
we are reinforcing the organizational structure underpinning
efficient production of a stream of excellent deliverables that
achieve high levels of customer satisfaction.
Creation & Quality Assurance
Development : We are striving to retain highly skilled people
and emphasize training programs so that everyone involved
Customer Use
Upload to Sites
Completion
1st & 2nd Tests
in development can bring their capabilities into full play, thus
maintaining the high quality of MTI s technology development.
Design : Our research centers on the excellent design that
Cutting-edge Development Structure
and Technical Infrastructure
Cutting-edge development structure sets
users crave. Principal research themes include the user
interface*1 and user experience*2 unique to smartphones.
*1: Such as operability and usability *2: Such as satisfaction and fulfillment
the pace in smartphone services
Deploying approximately 500 development engineers, MTI
continues to lead in terms of development capabilities and
all - round e xp er tise. Adopting agile development *, a
development process ideal for our fast-paced industry, MTI
is capable of responding swiftly and flexibly to change in
the technology environment. Our engineering department
1 + 2 + 3 + 4
collaborates with planning and production departments to
create captivating services.
Marketing
Development
We are promoting offshoring (Shanghai and Nanjing) and
Create content that
Keep up with advancing
meets needs precisely
mobile phone technology
nearshoring ( Okinawa and Fukuoka ) of development.
Quality Control
Design
Utilization of development resources in Japan and overseas
Create high-quality
Realize ease of use, pleasure
content efficiently
and convenience of services
leads to efficient development of high-quality deliverables
with a cost advantage, allowing us to offer excellent services
to customers at reasonable prices.
* Agile development : Spiral development process based on iteration in short time frames. It enables
quick and flexible response to change in the customer requirements and business environment.
Technical infrastructure with some 3,000 servers
Some 3,000 ser vers ensure that customers can use the
entire range of MTI services 24/7. At the System Center, our
experienced, high-caliber system engineers maintain stable
operation and we also utilize external resources, as necessary.
06
会社概要会社沿革
Corporate Profile
Corporate History
商号
Corporate Name
株式会社エムティーアイ
MTI Ltd. (JASDAQ : 9438)
（JASDAQ 上場：9438）
本社
35th Floor, Tokyo Opera City Tower
3-20-2 Nishi-Shinjuku, Shinjuku-ku,
Tokyo 163-1435, Japan
東京都新宿区西新宿 3-20-2
Phone +81-3-5333-6789
東京オペラシティタワー 35F
Founded
TEL 03-5333-6789
August 12, 1996
設立
Capital
資本金
2,562 百万円
（2013 年 9月30日現在）
2,562 million yen（Sept. 30, 2013）
Number of Employees
Main Business
783 名
EverGene Ltd.
コンテンツ配信事業
グループ会社
（株）エバージーン（株）ソニックノート
（株）テラモバイル
（株）フィル
（株）マイトラックス
（株）メディアーノ
Sonicnaut Ltd.
TeraMobile, Inc.
FIL Corporation
Mytrax Inc. 1999 10
2000 3 （株）
ミュージック・シーオー・ジェーピーを子会社化
MTI acquires music.co.jp., inc., which becomes a subsidiary.
11
Mediano Ltd.
MShift, Inc. Jibe Mobile K.K.
2003 10 （株）
テラモバイルを設立
MTI establishes TeraMobile, Inc.
2004 3
Video Market Corporation
2005 1 （株）
ミュージック・シーオー・ジェーピーが
（株）
ミュージック・ドット・ジェイピーに商号変更
music.co.jp., inc. changes its trade name to music.jp, inc.
2006 1
KDDI CORPORATION
Jibe Mobile（株）
President and CEO：
上海海隆宜通信息技術有限公司
Toshihiro Maeta
9
KDDI（株）ソフトバンクモバイル（株）
役員
代表取締役社長前多俊宏
取締役副社長泉博史
Executive Vice President：
2010 6
Tsuguo Takahashi
7
Managing Director：
Katsunori Osawa
Director：
取締役副社長種野晴夫
Hiroshi Matsumoto
専務取締役髙橋次男
Director：
専務取締役清水義博
常務取締役大沢克徳
取締役松本博
Ryuichi Sasaki
Director：
Masaya Onagi
Statutory Auditor (Standing Auditor)：
取締役佐々木隆一
Tsutomu Minoura
取締役小名木正也
Statutory Auditor：
常勤監査役箕浦勤
監査役中村好伸
監査役崎島一彦
監査役大矢和子
Yoshinobu Nakamura
Statutory Auditor：
Kazuhiko Sakishima
Statutory Auditor：
Kazuko Ohya
スマートフォンサービス開始
MTI starts smartphone services.
11
Jibe Mobile（株）
を子会社化
MTI acquires Jibe Mobile K.K. which becomes a subsidiary.
12
MShift, Inc.を連結子会社化
MShift, Inc. becomes a consolidated subsidiary.
2011 4
電子書籍サイト『yomel. jp』サービス開始
e-book distribution service is launched.
マイトラックスを子会社化
2012 4 （株）
MTI acquires Mytrax Inc. which becomes a subsidiary.
Senior Managing Director：
Yoshihiro Shimizu
上海海隆宜通信息技術有限公司を設立
MTI establishes SHANGHAI HYRON MTI CO., LTD.
Haruo Taneno
Senior Managing Director：
コミックサイト『comic.jp』サービス開始
e-comic distribution site is launched.
Executive Vice President：
Hiroshi Izumi
当社子会社（株）
ミュージック・ドット・ジェイピーを吸収合併
MTI merges with its subsidiary, music.jp, inc.
Main Customers & Suppliers
NTT DOCOMO, Inc.
音楽配信サイト『music.jp』サービス開始
music distribution site is launched.
SHANGHAI HYRON MTI CO., LTD.
Board of Directors & Corporate Auditors
（株）NTTドコモ女性の健康情報サイト『ルナルナ』サービス開始
women s health site is launched.
Playground Publishing Holdings B.V. SOFTBANK MOBILE Corp.
主要取引先
JASDAQ 上場
MTI stock is listed on JASDAQ.
Playground Publishing Holdings B.V. MShift, Inc. （株）
ビデオマーケット
気象情報サイト『お天気予報』サービス開始
Weather information site offering a weather forecast service is launched.
Content distribution for mobile phones
MTI Group
事業内容
1997 10
783（Consolidated basis Sept. 30, 2013）
従業員数
（連結・2013 年 9月30日現在）
携帯電話販売およびデータ通信サービスの提供を目的とし、資本金 9,000 万円で設立
MTI Ltd. is established with capital of 90 million yen to sell mobile phones
and provide data communications services.
Head Office
〒163-1435 1996 年 8月12日
1996 8
6
Playground Publishing Holdings B.V. を設立
MTI establishes Playground Publishing Holdings B.V.
2013 5 （株）
ビデオマーケットを持分法適用関連会社化
MTI acquires Video Market Corporation which becomes an equity method affiliate.
9 （株）
エバージーンを設立
MTI establishes EverGene Ltd.
11 （株）
ソニックノートを設立
MTI establishes Sonicnaut Ltd.
経営実績
Results of Operations
経営実績（連結） Results of Operations
売上高
Net Sales
単位：百万円 / Millions of Yen
2009/ 9
2010/ 9
2011/ 9
2012/ 9
2013/ 9
25,732
30,836
32,342
29,382
30,160
2,213
3,131
3,702
1,704
1,149
8.6
10.2
11.4
5.8
3.8
2,177
3,132
3,692
1,697
1,119
8.5
10.2
11.4
5.8
3.7
1,669
1,824
1,797
109
516
6.5
5.9
5.6
0.4
1.7
営業利益
Operating Income
営業利益率（％）
Operating Income Ratio
経常利益
Ordinary Income
経常利益率（％）
Ordinary Income Ratio
当期純利益
Net Income
当期純利益率（％）
Net Income Ratio
財政状態の推移（連結） Financial Position
総資産
Total Assets
単位：百万円 / Millions of Yen
2009/ 9
2010/ 9
2011/ 9
2012/ 9
2013/ 9
12,557
15,091
15,881
13,971
15,646
6,807
8,259
9,670
8,922
8,869
純資産
Net Assets
売上高 Net Sales
営業利益 / 営業利益率 Operating Income / Operating Income Ratio
単位：百万円 / Millions of Yen
単位：百万円 / Millions of Yen
35,000
3,500
30,000
3,000
25,000
2,500
20,000
2,000
15,000
1,500
10,000
1,000
5,000
500
0
2009/9
2010/9
2011/9
2012/9
0
2013/9
12.0
10.0
8.0
6.0
4.0
2.0
2009/9
営業利益 / Operating Income
経常利益 / 経常利益率 Ordinary Income / Ordinary Income Ratio
単位：百万円 / Millions of Yen
10.0
2,500
8.0
2,000
6.0
1,500
4.0
1,000
2.0
500
0
2009/9
経常利益 / Ordinary Income
2010/9
2011/9
2012/9
2013/9
経常利益率 / Ordinary Income Ratio
2011/9
2012/9
0.0
2013/9
営業利益率 / Operating Income Ratio
単位：百万円 / Millions of Yen
12.0
3,000
2010/9
当期純利益 / 当期純利益率 Net Income / Net Income Ratio
%
3,500
%
0.0
%
2,000
6.0
1,500
4.0
1,000
2.0
500
0
2009/9
当期純利益 / Net Income
2010/9
2011/9
2012/9
2013/9
0.0
当期純利益率 / Net Income Ratio
全体有料会員数の推移 Number of Paying Subscribers
スマートフォン有料会員数の推移 Number of Smartphone Paying Subscribers
単位：百万人 / Millions
9
9.38
8.94
8
8.13
8.04
8.02
7
6
5
4
3
2
1
0
2009/9 2010/9 2011/9 2012/9 2013/9
単位：百万人 / Millions
5
4
4.26
3
4.76
3.13
2
1.97
1
0
0.73
2011/9
2012/3
2012/9
2013/3
2013/9
35th Floor, Tokyo Opera City Tower 3-20-2 Nishi-shinjuku, Shinjuku-ku, Tokyo 163-1435, Japan
TEL : +81-3-5333-6789 FAX : +81-3-5333-6791
w w w. mti. co. jp
A portion of the printing costs for this printing paper
is donated to the Japanese Red Cross Society .

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