!"
#$%&'(
3&–-.
//
,*.+
*)
A8@40>?<9:.;<!=:8
7 62 012345
‫ورﻗﺔ ﺑﺤﺜﻴﺔ ﻣﻘﺪﻣﺔ ﻟﻔﻌﺎﻟﻴﺎت اﻟﻤﻠﺘﻘﻰ اﻟﺪوﻟﻲ ﺣﻮل‪" :‬اﻟﺠﺎﻣﻌﺔ واﻟﺘﺸﻐﻴﻞ‪ ،‬اﻻﺳﺘﺸﺮاف‪ ،‬اﻟﺮﻫﺎﻧﺎت واﻟﻤﺤﻚ"‪.‬‬
‫'‪B‬‬
‫ ‪/+C/>)<DEF1/GH2 !&+I7‬‬
‫>‪HM'K N'OM2PQ) J5K63FGL% 0&7$#1‬‬
‫‪ 0M2 S/ TU ; $%#.L R:>) 0%.; 0.#‬‬
‫'‪X7@UG <"*+!F:!"
.0&7/4% W#/N'
F4VM2PQ)) A1‬‬
‫'‪ A00FZZ? W[@Y/' M05W0E‬‬
‫‪ 6 0G5 0; -' \24% 6 %‬‬
‫ ‪/
%HM 5 3G+0>+2 <#'HM'\24% ?#‬‬
‫^
‪JGGO?;**/M!G #'M95:6]?<7‬‬
‫‪/:E_
2/
M% F%/
0&4*`.F>E/$>aHM'bUW..+‬‬
‫‪0 ( /
2% cK
% d @U A W&4/ 0XX' -' W%‬‬
‫ ‪J# %.e 0( _7) ? : 1' $1‬‬
‫ ‪ W(<Of>0&'00(!4%6)g4%‬‬
‫
^‪ A0 -[J
2‬‬
‫‪!i1%<iW< 2h
($&+0/
#S)6)5
9W%‬‬
‫‪if 4</
M%J5K6G6)9W%GAJ/
9?a\24WM5‬‬
‫‪i0iEMCi#/$>
[/
M072DK<T 23/
W6‬‬
‫‪ AJ`0#0/4R
K #‬‬
‫‬
‫‪5i4ih(h(0EM 0&'\ \24%V
K
5
bU?%‬‬
‫‪ !:%..+‬‬
‫ ‪ AW%EM0;O
W1a5
4‬‬
‫ ‪A$W&
%0/40&'>35
4‬‬
‫ ‪ /
.# !=:j35
4‬‬
‫‬
‫‪.0EMK!"
.0&' R
?5
4‬‬
‫‬
‫‬
‫‬
‫‬
‫‬
‫‬
‫‬
‫‬
‫‬
‫‪2‬‬
‫‪ ............................................................‬ﻛﻠﻴﺔ اﻟﻌﻠﻮم اﻻﻗﺘﺼﺎدﻳﺔ واﻟﻌﻠﻮم اﻟﺘﺠﺎرﻳﺔ وﻋﻠﻮم اﻟﺘﺴﻴﻴﺮ‬
‫ﺟﺎﻣﻌﺔ اﻟﺪﻛﺘﻮر ﻳﺤﻴﻰ ﻓﺎرس ﺑﺎﻟﻤﺪﻳﺔ‪....‬‬
."‫ اﻟﺮﻫﺎﻧﺎت واﻟﻤﺤﻚ‬،‫ اﻻﺳﺘﺸﺮاف‬،‫ "اﻟﺠﺎﻣﻌﺔ واﻟﺘﺸﻐﻴﻞ‬:‫ورﻗﺔ ﺑﺤﺜﻴﺔ ﻣﻘﺪﻣﺔ ﻟﻔﻌﺎﻟﻴﺎت اﻟﻤﻠﺘﻘﻰ اﻟﺪوﻟﻲ ﺣﻮل‬
2
@Y : \24% 0SF%5 ?+ 7+ `
X /
`
X W &; J4 * a *d ..+!F: 2 `' $ ?+ $1k (
.0 6M.
02EM E# ` J3 \ a 5X /! + 5E 6
EX > T:E l+5 % /*X ! 0/f> 0Wk 4 0S ) RS)
?+ T* 2 5
M 5E <On2 F>F O
W1 j4E 2m> /+. f 53.(
.W%=E>#>o \24/ T*X; WM4 </:E #.L W1`
</ pE%5 _ R#> \M U? /
F% + j4E + J*
: : S(05^e j7 R
. <W%&' 6 CM .J4W&
6 /5* * +
-' ?5* H4 ( d <`
X ^
. &; $%QL #/ 2* 4% 34 ? <E I q 6) <W:/ ?*+
.0E# J /r 6) @Y R5s * $7^ % Cr+ 62E/
AW%EM0;O
W1a5
4 % EM *5
% 5 X W J* W:% 0; )
+ $ @Q ; Av) /:E *5
%u4 6E % W !% t ' 0X
A!G /*X;J
2..a_7)?T+ J5
M:
b5
Wk U O
W1 U? !#x/ j7 <>3 w4 U ..+ J5
X O
W1 S UW
>3w467:32a 8j.O*s8S5E>M/ET*X;X
O2>G $)5:5
My76;'m.U4MX <R3.;!E.6;)
. 2 : 5+ 0/*X D /
M% # 05h 67A T*X; O2 + < T*
u1tAX+< j/4?'#07(M`;q>G:
/5U 0= y7) 6 ; *X; / O
W1 Oz'.m+ / #4 [/ # %U 5
M 6 J52 @Y w#G) 9W { J/ 0&4 ..a 0&4 .; 6 J5 J*/S 6 <b* + !F J4 >
*5
(=.; # Q \/^ {0&4 @% VEQ) 0&5* J*/S !1F% J5
X { b* e
A(=.;@Y/S
%#7<7/*X;
O
W1 -1
Ui?i 37iEiX'f>0W&9(iCiEi#</*Xii;ii1ii'-/5%q
i[%i%Y/*XsR6) *W0R&e
8?/*X;+_/PW 0i=%yi7)9Wi#%@%8W _/P?u2t8/
^J1*1!227J*/S
3
‫ ﻛﻠﻴﺔ اﻟﻌﻠﻮم اﻻﻗﺘﺼﺎدﻳﺔ واﻟﻌﻠﻮم اﻟﺘﺠﺎرﻳﺔ وﻋﻠﻮم اﻟﺘﺴﻴﻴﺮ‬............................................................
....‫ﺟﺎﻣﻌﺔ اﻟﺪﻛﺘﻮر ﻳﺤﻴﻰ ﻓﺎرس ﺑﺎﻟﻤﺪﻳﺔ‬
."‫ اﻟﺮﻫﺎﻧﺎت واﻟﻤﺤﻚ‬،‫ اﻻﺳﺘﺸﺮاف‬،‫ "اﻟﺠﺎﻣﻌﺔ واﻟﺘﺸﻐﻴﻞ‬:‫ورﻗﺔ ﺑﺤﺜﻴﺔ ﻣﻘﺪﻣﺔ ﻟﻔﻌﺎﻟﻴﺎت اﻟﻤﻠﺘﻘﻰ اﻟﺪوﻟﻲ ﺣﻮل‬
i |u3t8gi>e!iiJiX0/
i#6)
`
∗T*X;!FW ..+
Ji/&i&>)Ci.+pEi.\i/^iO2%8?/*X;+]DE_/7
Ui?!i[ +0f%\|/:E0M05W(=.(igi>e0i/
i#i 5|![ +
u4t8∗Gl+5J*/S([
}
$ ;.; F/ TU T*X; 6) :/ + E
Q -/S
& E/ O
W1 $4% 7 > ? A7 *
/*X; J5 ( 2 ! *1 CX> V1%5 7 <J*4SJ (W
X4%0'#V
6):/TU<O'F g>e
+K/U?G%/5%J?kY)
Ag>e J*/6T
M/
O
W1 @U
u5tg>e J*/6\M/GO
W1
UF?<~M
F%C= ..&&
F%/?
&0=%\24%
%+E
Q-/S
&E2
G %.) + j4 < D4 T*X 6M 6 O
2% A*X; 0=% 6) Ke
:/ + ;) <2 E# /*X; $ q TU l.a ? q>G ) .+
&
F 05
M f 0R1F 05W ! _
2G J># _+ !
2 6)
u6tA X ! 4> 0?%; <! "( ME% P
# p>+ < J5[4 ME%
3G+ 05E [% W>) < T*1 + 2 ! 7 J*/ \24% B'% % UF?
$&+ -' ![ a 4> ..+ 0=% S>dG €
 O
W1 W[/ 05E; @% 74)
A/:E 0U&>) hL% 23&;/*X;a
0; -2
_7) ? T+ J5
M : + $ @Q ; J* W:% 0; )
cE` A 24/HE%O
W15
M%2A!G /*X;J
2..a
/
M% 6) 9W% &; #>e x5 J7 _
# /*X; P?
?a 0f <1' &; 0#.L < <*1 < 9^+ 0(1
#4% $: _
# l *1 05 W/ TU /:E O
W1 y4. @U Ke
A $K+
/:E;+
/*X;>h
&;3h
5*;E#|^
Z% X5!GE#>!3^
*X;W/0(C#
?T*X;!FW∗
v)AAA|53.;E#>|P(W.;
AP(W.;‚raG!F:$W&
%5*;‚=!R&BX'%/Gl+5∗
uT*Xe5
M $/fWQ+F/+6)&?T#>T*X)u1950ƒ1883tE
Ql
/s-/S
&t1
4
‫ ﻛﻠﻴﺔ اﻟﻌﻠﻮم اﻻﻗﺘﺼﺎدﻳﺔ واﻟﻌﻠﻮم اﻟﺘﺠﺎرﻳﺔ وﻋﻠﻮم اﻟﺘﺴﻴﻴﺮ‬............................................................
....‫ﺟﺎﻣﻌﺔ اﻟﺪﻛﺘﻮر ﻳﺤﻴﻰ ﻓﺎرس ﺑﺎﻟﻤﺪﻳﺔ‬
."‫ اﻟﺮﻫﺎﻧﺎت واﻟﻤﺤﻚ‬،‫ اﻻﺳﺘﺸﺮاف‬،‫ "اﻟﺠﺎﻣﻌﺔ واﻟﺘﺸﻐﻴﻞ‬:‫ورﻗﺔ ﺑﺤﺜﻴﺔ ﻣﻘﺪﻣﺔ ﻟﻔﻌﺎﻟﻴﺎت اﻟﻤﻠﺘﻘﻰ اﻟﺪوﻟﻲ ﺣﻮل‬
/:E;+
$> $% !1% !% [ 0>
F !:/ CG /:E O
W1 )
0
2 < /*X; .# <g>e !
W?+ 0# 0( !
&
WF%/J3M#5*X<$4Q-'CG0(<$%;.#f
J5[ /
W R>e ! J 4 2 <T*X; / F1 ME% 23 2 <W/S
%
AO2J*+//
M
//:E+
2F/UF?
<2 <>E $%^ <#>e 05 J4 !7 -' >#>e _
# W/ W+
A?r7</5W<&;<#1
% /*X; M:>a 0( *5
53. !X% /:E + W >3 E +
G5: c% #.L 6E !GW /
M O?; \/^ /:E 052 g>e J3
u7tAl!G_052-'V1>;
/*X;>h
H.
FJ*/*6):/T*X;
AT*X;
9
cE`+
0= D R&) [/+ !:% WF 6 H2 X2% W>d + 224 T*1 !
R[2/:EJ4 _
# @Y&5'0( 23.#&;/*X;!GW
* J*/S $ _a 0 (=. ` (=.; >W #>e /4% 21 6
u8tA$%Y6
&;3h
52 Y'% HM' R /; 1 G5: +E 6 ..+ O
2% O
W1 UW F% UW <W /5: 0h 0** V1>; RW> 0
~# !4% U1 5
&;0~10M2c`6G !Fc`!&+!F*
W !3+1k
%MM'%
AWK+#4%W%R1GJ*/SW%5/
M?
.3G+g4%
4 ?a 0*
W %8 W> J4 a ~? $%*7 TU -/ )
< W 0&7 W% * a !1% \M% % cK
/8AAAA F4 0*
W
;!<
F4JW&a+6X2%;%W+GL/<![ a
4>$+0M%
ZE1<bU?622h6E*&>%<$%~ !F?aVM2%
u9tA?
WK
G5Q0MM'
u10t..+XWX2/J5
XbUW%+;)
/5*e 1 f K @UG 0 bUW 1 Xa W F4 % ƒ1
A.I.+6?5
M%?
> #60bU?#%
A>S
2/M0bU?5
M%
F/j4
F40*
W?a0*
W\#ƒ2
O
.HM'% \ UE% f*
W8 W> % -/% F/ ..a 6 UW *
! 6+ 0/
# \24% X2 & H. 7 /* /:E 0>Fe \#
5
‫ ﻛﻠﻴﺔ اﻟﻌﻠﻮم اﻻﻗﺘﺼﺎدﻳﺔ واﻟﻌﻠﻮم اﻟﺘﺠﺎرﻳﺔ وﻋﻠﻮم اﻟﺘﺴﻴﻴﺮ‬............................................................
....‫ﺟﺎﻣﻌﺔ اﻟﺪﻛﺘﻮر ﻳﺤﻴﻰ ﻓﺎرس ﺑﺎﻟﻤﺪﻳﺔ‬
."‫ اﻟﺮﻫﺎﻧﺎت واﻟﻤﺤﻚ‬،‫ اﻻﺳﺘﺸﺮاف‬،‫ "اﻟﺠﺎﻣﻌﺔ واﻟﺘﺸﻐﻴﻞ‬:‫ورﻗﺔ ﺑﺤﺜﻴﺔ ﻣﻘﺪﻣﺔ ﻟﻔﻌﺎﻟﻴﺎت اﻟﻤﻠﺘﻘﻰ اﻟﺪوﻟﻲ ﺣﻮل‬
4X G 1' W7
> &; J4 : 6+ 0/
# < /*1 2
A&;? F_
#6+6)
`
hwE:
u11t%C.+ ƒ
E% C.a [% A 1' J4 C>
& $&
=% y7) 6) 9W%
/=U?y7e
AS(/5*e1f00>Fe?/%/5*eJW&a/
F%ƒ1
@Y 1' W%/
# 6 &; /* S( C/5 ? % ƒ2
A0% ?5*69
0 R+ 6) W% X/) ME% ? 1 05*e 0 \#ƒ3
AWJ*1.;
F/67
W1M#E2/M4
AT*X;HM'\/^0>Fe*5
f(=.;ƒ4
AWC/5$&
\/^&>e/1F 5ƒ5
/]w5%/1#.2/MREM#>-G|( W&4>?U?!G
?+ X2% ; A` 1X /:E < 1X : ..a JG ? E/
<$&>) J*/S ! X > #4% 6) T*L/ $>
G 6 # /:E 5
f W%7.5WF:E$) g4/VEQ)$%Y /r
?..a#>e"
27\7
c\/^$4 F21SeW!
@UG<![ +
4>61'>#>e?5*+
6J52#>e*/ A![ +!N 6
X4C#F6W%5/%05Wl
$
24EM$F%
24 23$ /<„W21R>;!`
G5 E/ TU T:E l+5 G% /
F% ?f 7+ !3/ 53.; + G <G
<^
!7& #0/
+ A/:E .;
A*X;<><e<2<>F#4X~E
A$W&
%0/40&'>35
4 0/i4%0(Fi:$i&
/<i^
i h/h% )
i
Ui?i ji4E/iRiA5 iE;iWK;0`
X'DP?F<52
A !4%!&+X'!F:
iI/5iji4Ey
(3ii-ik
Fi.(F#2+6)RE'/:/
6
‫ ﻛﻠﻴﺔ اﻟﻌﻠﻮم اﻻﻗﺘﺼﺎدﻳﺔ واﻟﻌﻠﻮم اﻟﺘﺠﺎرﻳﺔ وﻋﻠﻮم اﻟﺘﺴﻴﻴﺮ‬............................................................
....‫ﺟﺎﻣﻌﺔ اﻟﺪﻛﺘﻮر ﻳﺤﻴﻰ ﻓﺎرس ﺑﺎﻟﻤﺪﻳﺔ‬
."‫ اﻟﺮﻫﺎﻧﺎت واﻟﻤﺤﻚ‬،‫ اﻻﺳﺘﺸﺮاف‬،‫ "اﻟﺠﺎﻣﻌﺔ واﻟﺘﺸﻐﻴﻞ‬:‫ورﻗﺔ ﺑﺤﺜﻴﺔ ﻣﻘﺪﻣﺔ ﻟﻔﻌﺎﻟﻴﺎت اﻟﻤﻠﺘﻘﻰ اﻟﺪوﻟﻲ ﺣﻮل‬
y(3-k
F.(F#215!F:
‫البحث‬
‫التدريس‬
‫خدمة المجتمع‬
ii#.LbUi?bWi:%i<WO?;_#/+=E/!</]6[ +?7aM/;
6)/!1k
6X2/;-k
!'V
>
?1k
G6I/51k
C=%
iF%+T+<Wi.5iMi:UWq1G
8+
F#>
O/5
//AW%YI/51k
i#%+jE%;l.aW*D2%@U<#Wq+
F%W>d <0*W:X
A8(4>;5
?\/^
< ii $i>Fb5*ji7ii($i&6J52J*
&9%
0/
i#i$i1%Oi!i/
< ii$i(<i&>e'34E$W
01X4<5.W 5/
M%6/5*/6)3/40/*X;&7(M>
5.="
. !w4`+37E
JRi1F\i%Y)<0#.L 1JR1Fl(R*a/
2%/
hLi%i0i&'V
\ 1+<?/
M%WMEK6W%500F0
iM:>a0EM0#.LP5*)_W>16)f/A&5'6
Ci#7iWW&
%0i6iJMi#6iW%5i@UiG<iM4W~W(?R*+*4%
u12t<0#.LJR1FE>&P?AW ?+\24&5'0=
i0(6)E#>0&'*EG+*)6W%5 !3%JR1FC>& AREabUWO2S(/:E*5
%<
K
01`
0&'
>R(
0E'0(?L05W&'/%6W%5 !3%&5'JR1FC>& *e0\ /U?<J5!
WG
0WR*+WF%
A
M05W!0&7
i^
ii iji4Eiii
~#R5S
.%L/2%2
u13t</ qX'<W63#%;
f -KwE.+
A.52% < E2C.+ RM+ 7
‫ ﻛﻠﻴﺔ اﻟﻌﻠﻮم اﻻﻗﺘﺼﺎدﻳﺔ واﻟﻌﻠﻮم اﻟﺘﺠﺎرﻳﺔ وﻋﻠﻮم اﻟﺘﺴﻴﻴﺮ‬............................................................
....‫ﺟﺎﻣﻌﺔ اﻟﺪﻛﺘﻮر ﻳﺤﻴﻰ ﻓﺎرس ﺑﺎﻟﻤﺪﻳﺔ‬
."‫ اﻟﺮﻫﺎﻧﺎت واﻟﻤﺤﻚ‬،‫ اﻻﺳﺘﺸﺮاف‬،‫ "اﻟﺠﺎﻣﻌﺔ واﻟﺘﺸﻐﻴﻞ‬:‫ورﻗﺔ ﺑﺤﺜﻴﺔ ﻣﻘﺪﻣﺔ ﻟﻔﻌﺎﻟﻴﺎت اﻟﻤﻠﺘﻘﻰ اﻟﺪوﻟﻲ ﺣﻮل‬
AJ* 02EM3a <34EO
W &5'E%
AJ*5JU%.a_
#&%
AE.4 %-K<
F4?
A0>F;!/
-K
_
i#6ii# 9Wi.i&%<i.5Oi+N1L F%0QLD &%
A
A/*Ga/4_
#>%
A
f0(`*
&_
# -K
!3%^
$&
%0/4S+u14t.5*0Wk+
p:>G75#=%6)
0*+j7A# T4% A"
# # M#/ZS)?+W!G6WK J/
A0EM0&7\24‚
WT4% iJ
1/% EGh+WG&
F%0$%
J5
3T4% Aw
:*
05i2_
i4/
iM%< 23/
W6…14J5KT4U?CM/<= 23JM. ATF1 23=W&
^
23
B2i
4>$%7
F40*;+j7$/
\//4%$&
/ i w(M*+/%j7/#>F#
6)@Y_/A$CM4>52@Y
*i!i`ji7
ii0i#.L"i4; Er*1%/h<O.
(i[ Ui?A2013.&C^12000003G #EM
iJ5S
i_U7U?_+7T+1F>527 CM1F%V1%5
2014i#0*;6W/
4%2013#F
>R=6
0i21iQ%6iN
iX'iii^
05S6`0%qW&
Ag5'_
##4%‚=!&;JX2c-/5X9` 3GF4
C&
i#/iW!1!a
4(?+5E;U;+
9i?+/
M% F1
V:\24%!&+&;/*10EM5E; Ua
0EM
F0&'\ %C>UaH2 I< Z0..
i[%+i;< i#1# 5
f\ %<0EM4
2=X WE/5%w(M*)6G/TUE2#\ a?5E 0#.L
<†
w(M%%#.L%Y)A0=9f GW&
W~W%!&+$%(
Zii/'*+'[%6)_*+<_JX0EM2 WW%..E%
i# 6i/5*i
i>
FiW/*)?5E 0#.LbU?[%<4"
#W&4/;
Ae
8
‫ ﻛﻠﻴﺔ اﻟﻌﻠﻮم اﻻﻗﺘﺼﺎدﻳﺔ واﻟﻌﻠﻮم اﻟﺘﺠﺎرﻳﺔ وﻋﻠﻮم اﻟﺘﺴﻴﻴﺮ‬............................................................
....‫ﺟﺎﻣﻌﺔ اﻟﺪﻛﺘﻮر ﻳﺤﻴﻰ ﻓﺎرس ﺑﺎﻟﻤﺪﻳﺔ‬
."‫ اﻟﺮﻫﺎﻧﺎت واﻟﻤﺤﻚ‬،‫ اﻻﺳﺘﺸﺮاف‬،‫ "اﻟﺠﺎﻣﻌﺔ واﻟﺘﺸﻐﻴﻞ‬:‫ورﻗﺔ ﺑﺤﺜﻴﺔ ﻣﻘﺪﻣﺔ ﻟﻔﻌﺎﻟﻴﺎت اﻟﻤﻠﺘﻘﻰ اﻟﺪوﻟﻲ ﺣﻮل‬
bUi?hi%JMi.ii&5iW>
G6i) iK)<i=%iW>
Fi&5'i~-X%
i~i i=<Ci/2IiiE_ W hL%W UW<?h%_+fT++0#.L
u15t<01X%y(h 2/
<i&
F/*iX;>Fi#0RX7o..a_
2 uStable Environmentt3~E A1
A
>hW < 23
>2
i
/iW -1^=%!X4/uSlow Development EnvironmenttRME5
M0Y~E A2
AF+2* J*/+‚1'>;$W&
S(0
M'Y'%<$LE
A>7+..+
r0=%$&
%~E? uTurbulent EnvironmenttM[~E A3
R
iKi _
#6 =P5*)CM%HM'6)&4)
u16tWG55a54
<i? </*iX;i`1<i&;P4‡1+5E .
0..
Aj/4%0
2 %<O2*X;0&7E%
6iT5Ui&!Fi:]C.40
&
F%0h+WE.+.5f>j/4%
i05iWwi#G6iw(iMJi#6i)0 *{$E.+I/5f>
CiMi i#4I/5ii~?Ri[aiWiqi?<%UC.+`
AW/1G
0iUiE%0;
40=R
K '0j4E$&
%
i`ii i#%0i#.Li?5Ei/i[2iji4EHiJi/0;i4
!i76iJ 5i2ji4E
i4>37iEw(iM_0?%/
F%<0.#!4%<052
A?r%U6J527 O'.0(F:
\i24*i(if>K0R*+/
2%J5[b%;E%J*
&6)b%;
AOf 1J*
ƒ+
ƒ
w
ƒ
g
ƒ*
u23t
i^
ii iji4Eiii
~#R5S
.%L5`+
u17tW</
\%`
%
05*iEi:%iji4Ei Q53.;-3F%6)J
* i^+*ieiWi2/6)W%
*< 6*XR6)
A 0EMC#%<?LXX'
<i>F)ii34E0i#.L0iEF0iHi5i i.
6)J
* Ae/
#6<W%(3W1!`
\24%
iW4iE<iji4Ei 53i.;6ig>e0M:%6)J
* i34EiG\/
i#%A i/i:N
iXi34E>
2W1F%0#%/ 7
A_
#6&>e0W'34EW%52
J5*eOif>\EM% 5#<q>>;w
.4O'.:>6!6)J
* A^
0#.L& >Fe
9
‫ ﻛﻠﻴﺔ اﻟﻌﻠﻮم اﻻﻗﺘﺼﺎدﻳﺔ واﻟﻌﻠﻮم اﻟﺘﺠﺎرﻳﺔ وﻋﻠﻮم اﻟﺘﺴﻴﻴﺮ‬............................................................
....‫ﺟﺎﻣﻌﺔ اﻟﺪﻛﺘﻮر ﻳﺤﻴﻰ ﻓﺎرس ﺑﺎﻟﻤﺪﻳﺔ‬
."‫ اﻟﺮﻫﺎﻧﺎت واﻟﻤﺤﻚ‬،‫ اﻻﺳﺘﺸﺮاف‬،‫ "اﻟﺠﺎﻣﻌﺔ واﻟﺘﺸﻐﻴﻞ‬:‫ورﻗﺔ ﺑﺤﺜﻴﺔ ﻣﻘﺪﻣﺔ ﻟﻔﻌﺎﻟﻴﺎت اﻟﻤﻠﺘﻘﻰ اﻟﺪوﻟﻲ ﺣﻮل‬
i Gi i0i.5"i4(pi:GiE&+i=2%)*05S6)CM A0`X;
:ii ifJ*i)ˆ$i>
/2%2012.E >WQ 5aK
105`+G
!iFiW&
.5=X/2R&j4/*X;&;Z![ \2405W 53.;
J*i)9iW\^iii5ai&;/*iX;5aI5aE
V
iK
iW>3R%j705W 53.;(b/
M%1G F1
2C./05WR(5a.5!X1(R[a 0/4
‡
i1iJ/5aJ5*E6)
`
‡
114%J5K/:T*4
5.\24%!&5+ f>+F?J*)E%J5K
@i46ii5iKTUi;_
#605WJ*
&V1%56J5Q;5%
Ei#\i24*
iWUiC/5i/
M%(5;*4%;.;CM/w
M
0/
i# qS.5w#C#>6J5Q;W.5*
W>/UwE:J
&
wiQ
i73Pi?23,2%Ei#i=%E26,5%Ei#>Ei.!i3EB E2r
8,9%JR2 05WB2>
>/15?520%j7_
#
i-ik
Ci#iW
% i.05Ui7iG J i4_Z> ^'>H2 wE:
Ci#>i2020Oi34%6i2010Oi29%i**i%9
i.i_
#0(?LCM%
u18t18%623%D1'%9
._
#>05W-k
/
.# !=:j35
4
GQ-4%0( )6O2*/ f>$&
%.2
/6M%6F/;6%! AbU?0&M:>5*+ /
M%y7
A_EF0G:W%&W+60146 EW5%(l5
<D .#fc
G%!4b%;UWUacE`+G
Wr` <> 9?+ 4; 5.25 J* $qX> @Y 63a
u t
19 A1997O />;^
2#ME/6&
F/
M+_/_U5
X=%J5K6[/+/2%G+G
0#.L6 U?‚1/<1%(q4E`+ ME/( <\EM6)$/hj4E+E/
u20t
A8/5'X0#.LW( 3Ga!E#j4EJ5K6
ME E#> EG V1%5 1999 O /r 6) 0>3 >3 -X U !=: "
. %
J1bU?(*(EWQJ*4/*X;SaCE#<%303G+6)7aD q`
! N B2% 6) _*+ H1 5.+ ‚1'> 053.e 7 EG & q#% 07(`eC%% K)<!EMEG+/%$ !.TUq
I1> JEG&57
0~ \r $> 6+ q>G TU FW J*) HM' \EM% WQ W%Q /*X;
A9;sc/#%0#.L
10
‫ ﻛﻠﻴﺔ اﻟﻌﻠﻮم اﻻﻗﺘﺼﺎدﻳﺔ واﻟﻌﻠﻮم اﻟﺘﺠﺎرﻳﺔ وﻋﻠﻮم اﻟﺘﺴﻴﻴﺮ‬............................................................
....‫ﺟﺎﻣﻌﺔ اﻟﺪﻛﺘﻮر ﻳﺤﻴﻰ ﻓﺎرس ﺑﺎﻟﻤﺪﻳﺔ‬
."‫ اﻟﺮﻫﺎﻧﺎت واﻟﻤﺤﻚ‬،‫ اﻻﺳﺘﺸﺮاف‬،‫ "اﻟﺠﺎﻣﻌﺔ واﻟﺘﺸﻐﻴﻞ‬:‫ورﻗﺔ ﺑﺤﺜﻴﺔ ﻣﻘﺪﻣﺔ ﻟﻔﻌﺎﻟﻴﺎت اﻟﻤﻠﺘﻘﻰ اﻟﺪوﻟﻲ ﺣﻮل‬
MEE#>q1%5<0*W:w4`+wE:.;&;0~1!GIMEJ?k1%
q>Gj7EG!F:
A% 17*7 1987. A% 28*7 1995. A% 30*7 1999. (@YW%7-1'3.0R&) V:
F4q *bU?1%ME0;
aRWJ*
@Y6.<?U1XX'!G?R:>)!=:J/ZK
Aw!G6)52.;
Q> q 20046) 1999 J1 d !=: \EM qK ZE JS
?# + QE 53.; \/^ R
. JEG 0>F) % % j7 E /*X
q>G G !=: /) Z> 0*
W bU? !F q>G <E&a ^
N' 53.;
q&%MEE#>(&@YWf/<!=:"
. CM‚S
J*e/E
j73G
A%30*7 1999.ƒ
}
A!CF/C#7%17.7*7 2004.ƒ
%21.3*7 2007.ƒ
%11.3*7 2008.ƒ
W/
. K)C^ 300.000!#%%#bU?I1>( %10.2*7 2009.ƒ
./9^C^ 120.000
A
BX' !"
.%
A94E#5
M-K?L A!=:0&7/
F0&'\ O
CM ‚ C/2 E# 0;( *
& !=: "
. ^.
-K
A!=:
A!=:
70
^FEQ %O
A53.;O+2!F:/TUT5*eH4 >O>
A0#-F60#.LJ5-K
A/5:w4`+wE:E#`FE‚26
X4
`
ŠŠ x Z 53.; w#7 6 uJ3G !=Q C` ‰:/ ; TUt T5 p: c&%
A!=:C`
A5
&!![1%6) /TU 23&;!
A0
.JJME&;c&%
A0M2\#-K
11
‫ ﻛﻠﻴﺔ اﻟﻌﻠﻮم اﻻﻗﺘﺼﺎدﻳﺔ واﻟﻌﻠﻮم اﻟﺘﺠﺎرﻳﺔ وﻋﻠﻮم اﻟﺘﺴﻴﻴﺮ‬............................................................
....‫ﺟﺎﻣﻌﺔ اﻟﺪﻛﺘﻮر ﻳﺤﻴﻰ ﻓﺎرس ﺑﺎﻟﻤﺪﻳﺔ‬
."‫ اﻟﺮﻫﺎﻧﺎت واﻟﻤﺤﻚ‬،‫ اﻻﺳﺘﺸﺮاف‬،‫ "اﻟﺠﺎﻣﻌﺔ واﻟﺘﺸﻐﻴﻞ‬:‫ورﻗﺔ ﺑﺤﺜﻴﺔ ﻣﻘﺪﻣﺔ ﻟﻔﻌﺎﻟﻴﺎت اﻟﻤﻠﺘﻘﻰ اﻟﺪوﻟﻲ ﺣﻮل‬
.;<!‚DE%OWZ>W =G4-K
Auw[Ww
t4\^
MEJ7-1'!&+0*
WA2
J5*XX'/
!G?K(MEJ?kW&
*
W-3F%!=:/[2q?
bU? <^
[ !=: ! ` J5S R:>) @U % <W) G
OW 7 !4% 6
iiiiiii?JQEW/`q4%J//2XX'0;G
qKJa
!=:^
G
;+
!=: "
. f% F%..aWW1990EE. 08 q~:>+T5*)^0Y
#.L?
F%<!w4`+!E^ C/2 ..+5*:U? C%<CM‚#%
.4G1573G+,/
W& 0;G10, //WG?
&; G>h
&4&;0~1 W&
0 !G!/
%5% WWF%<1996Oq~:>+
A 9^
?<3G+ MEW#/U+
=X ‚2#^
G
3h
w4`+%\/^<21 ME54 .. \EM%WWJWG 2004 q~:>+
/2% 5* W qG+ <N' W#4 0^:> \ 6 W%# !&+ /*1 05*E
!X%J=`‚‚2<J#/5: ‡>eK/5*E2 J5:.;
+ (?% F/ "
. 18 . = /U &4 ME 0~1 $&
g* 500.000 67
Ap:> 95
(ANSEJ):wE: !=:% ^
G
5
U q. < 1997 O q~:>+ ^
[ !=: /S W^:> / N ^ 0Y J? ?
<05*E w4`+ wE: 9^ 0^: \ :% W?+ 9?a * \24% 6) W#.%
*)<5*EwQ !G2 <wE:!=:%%6)0R&e FQa!G:%6) Ke
.53.; ? % N1 2M!G0>F) M
u0*W:7g*)*
2t!"
. 0*W:7g*) 0*
WA3
0*W:7g*)*
2-/1.3
$>r<WW*!E. !=:!E*
2 1998.R0*W:
7*1.
2008. 0*W:7g*)*
2??+3G+_+!=:%=`0Wk0
.10
AWg*e*SW&5^)
<Ja!E^wE:Wg*e6)9W/ME54 /*X5262SWU?
0~ y(h6
S
?W!+
34E//UT+
AW/
F^
?&'#2
/wE: -
12
‫ ﻛﻠﻴﺔ اﻟﻌﻠﻮم اﻻﻗﺘﺼﺎدﻳﺔ واﻟﻌﻠﻮم اﻟﺘﺠﺎرﻳﺔ وﻋﻠﻮم اﻟﺘﺴﻴﻴﺮ‬............................................................
....‫ﺟﺎﻣﻌﺔ اﻟﺪﻛﺘﻮر ﻳﺤﻴﻰ ﻓﺎرس ﺑﺎﻟﻤﺪﻳﺔ‬
."‫ اﻟﺮﻫﺎﻧﺎت واﻟﻤﺤﻚ‬،‫ اﻻﺳﺘﺸﺮاف‬،‫ "اﻟﺠﺎﻣﻌﺔ واﻟﺘﺸﻐﻴﻞ‬:‫ورﻗﺔ ﺑﺤﺜﻴﺔ ﻣﻘﺪﻣﺔ ﻟﻔﻌﺎﻟﻴﺎت اﻟﻤﻠﺘﻘﻰ اﻟﺪوﻟﻲ ﺣﻮل‬
/U+<W/
FG<^
0#.LT
>3*2wE: AW%X%
S
A!?%;/
F%wE: g*e*
2V
>y(30~1bU?!F
7 g*) 2 5^) W&*) / # 2 0*W: 7 ~ A0*W:
AWg*e2M.
W&*)/>3~1 Ag*),/
F%2M.
33~1 6B/G<6X+4GWQ+ 6$%!=:/
F26@UGSWB/*
2bU?6J(
A!?L/
Fj4E6j4%C>&6)</^L 7_/
FwE:CX%
0*W:7g*)*
2BX2.3
AT*X;VM20*W:7M#%#H5 ƒ
(95 #4%!?% J*) /
F% 0^:> ( J*W: !4 #7+ 2 ƒ
Au2J tg*eJ
=`0^:bU?#F%
A$ 5#4%$F%X<J*W:!4T5E&)^%<
!?iJ*)/
F ƒ
A/1#-k
W/!=:%,/
F%25^) '##.L_X/
F% ƒ
bU? <7 7
@% l.+ 6 W3% . /WQ 4 J*W: !7 w: 1#/
! 2 !F: 6 '# J1 WF. F/ \% 6 WG 2% 0S;
w:&+ ?#O'#2U?[/<0*W:7-k
%:
A/5%X%=`\ bU?-k
%N !G(=.<!#%C>&6)-F%j7!=:^
G
PQ) ƒ
=X?<0*W:7J1!*
2:O'#‚1WF/G<~1
?#O'#21>6!26) <21>6g*)2!CX5F%
A
6:%0S<J/%.ebU?5^) <E&$EQE&0S'#c ƒ
A53.;N'/:5^) !=:C`\
!=:"
.W/
4/0&'BXA4
< 41322/ ) 23-X /&&![ ++6)2009#0RX7e:%
f>TCMJR1G6/>d *)U?</E%6)g4%;
0YbU?
WE2#/0&'!&U?<ME%_a/JR1GO
/%!=:"
.
95bU?-k
%1F?&F!? F23EM!?*Z/'%
A!=:O4
13
‫ ﻛﻠﻴﺔ اﻟﻌﻠﻮم اﻻﻗﺘﺼﺎدﻳﺔ واﻟﻌﻠﻮم اﻟﺘﺠﺎرﻳﺔ وﻋﻠﻮم اﻟﺘﺴﻴﻴﺮ‬............................................................
....‫ﺟﺎﻣﻌﺔ اﻟﺪﻛﺘﻮر ﻳﺤﻴﻰ ﻓﺎرس ﺑﺎﻟﻤﺪﻳﺔ‬
."‫ اﻟﺮﻫﺎﻧﺎت واﻟﻤﺤﻚ‬،‫ اﻻﺳﺘﺸﺮاف‬،‫ "اﻟﺠﺎﻣﻌﺔ واﻟﺘﺸﻐﻴﻞ‬:‫ورﻗﺔ ﺑﺤﺜﻴﺔ ﻣﻘﺪﻣﺔ ﻟﻔﻌﺎﻟﻴﺎت اﻟﻤﻠﺘﻘﻰ اﻟﺪوﻟﻲ ﺣﻮل‬
A!"
. CM$ *X/0E#F
6 X4 $?L% J*WQ 6 X4$? 52 !X4 O !F: CM O? O A(E2#1k
/*X 0= $
7 !X4/ !F /5* 6 F/ TU -23 CM wr
A&
6 G 6) T*L/ U? <$XX'% W $?L/ + F/ W 0; CM P5*) O A_+0XX'%*0XX'%
W05WwrW&J*2X%;05Ww=f><!=: g>;
`
A_+W&
0EMK!=:"
.0&' R
?5
4
%(MK 4"
# !=:BX W%&'\ %OF:/0>%
C.F EM ?2/ /*Ga 95 JEG J
*
& ( IF/ U? < W4 JEG ` / 0 / + G <!=: "
. W) &4/ W
W#/;J*
&JR1G!+T:E*5
**
F/g>;U?\24%<!=: g>;
A\24%
?/
M%0&'J*
& fJ*)6)c!F:&40Wk\MU?
; <4 *X; 4 ‚r+ \24/ !=: "
. 0&7 C./
AC.!F:W/
%?*)%/:E0R1F_
X2J*1.;;)@Y\24/
/ $> <!=: "
. -F 6 J5 3G+ /:E W%&' !& 1k /
M% !&+ C>
\24%
!N \+E6G6)-k
6G 5*!/
4%A1
+7 <!"
. -k
0EM W%&'\ %j4E6)/206#%
?<"
# !N \6/5*w(^Z/'W%XX'%W? X%E%/*/
0#+7 -k
T20>30E#T20E75+$G5*+TU$&
4! 2h!N \‹*E6G ..=%E27?.?(%
5F a y4a 53. 7 I/5 "^ Z?5
4% + / / 5U? <*2 &a R
2%3G+J76)W/m%<# W#%+F0'
< 23!`
<!2<J5 6E!2<L1k
E^\ %52. !+
J*W: 4% 6 UW <0U -k
% 6 fa *; <0# J* 0G: R>;
. ! 6)
*M*W>
G6)/#-k
2hW>
G
:/' `'0M24Xw4`+224G:A2
N46)03G6#%/ CMM4cXw4`+G:J* c:!1J*1.;c%>S
G:
? w
MFA$4(D\EM%6
7 'K /53. ;
`+ E/ /U /' W.+5 6 %/ 4 1'
14
‫ ﻛﻠﻴﺔ اﻟﻌﻠﻮم اﻻﻗﺘﺼﺎدﻳﺔ واﻟﻌﻠﻮم اﻟﺘﺠﺎرﻳﺔ وﻋﻠﻮم اﻟﺘﺴﻴﻴﺮ‬............................................................
....‫ﺟﺎﻣﻌﺔ اﻟﺪﻛﺘﻮر ﻳﺤﻴﻰ ﻓﺎرس ﺑﺎﻟﻤﺪﻳﺔ‬
."‫ اﻟﺮﻫﺎﻧﺎت واﻟﻤﺤﻚ‬،‫ اﻻﺳﺘﺸﺮاف‬،‫ "اﻟﺠﺎﻣﻌﺔ واﻟﺘﺸﻐﻴﻞ‬:‫ورﻗﺔ ﺑﺤﺜﻴﺔ ﻣﻘﺪﻣﺔ ﻟﻔﻌﺎﻟﻴﺎت اﻟﻤﻠﺘﻘﻰ اﻟﺪوﻟﻲ ﺣﻮل‬
0Œ: GQ 6 G ?+ 6) K) U? <! 7 5
4 O
W1 W !`
#4%
<J=X0Œ:<G: /5:R:>) .
<c *Wr0<a *5<J=X
. 4* H46GCM/fP
#f 2hR
1' 0\h
!`
@Y/ 2!2>A3
K ; 0K4 /F1 F Z 5F; G < 07
) 2 !2> !. /2 5 !* J=X J4 a :% ?5* / 0K4 @% <224
< g'% 67 W/5 /5: [. 67 EF 0W /5:.; 0'
S
F4a0M06 F%h(34/f6#/#%/W(
. J*
:0; 20 .5+
5F;Ve62A4
g4% <j/4C.%%14262 /2C.a
<^L F1 <M 54 Vo "(^) <5F; ! 5F a % 6 % 6) O
O
W16CMC/5%/TUT*/F16CMC/5%J5K<C%2Mg5
R 05W M:>+ 0>
F 6) Ve F1 $&
/ TU O
W1 U? < .5 Rh+ ŽŽJ:ŽŽ
3G5+q2E.<C.a :2EMcEX/ŽŽJ:ŽŽ
ŽŽJ: ''O
W1 : ZE EG*O1988OUqh4. j7 < U?
(&0++$%hq>G<e4_
# 6N'VM20GQ*G:
Of E% CM/ 5F; Ve 62 T5F; + G ،/*/ ‡5 @/ wE:
. / 0XX' 5; !? *% ` CM c/ TU BX' *
JF 6) `
W#/ XX' *a * %  &
/ <5F a H5 <F1 75 <\ a
. ZV:6)W/
4%F/
EMp.+ aJ*/5 2h:>A5
*X;
4>
4 !&R0Π2aJ*/5
4>$&
?
J5*e*
&
Z (/
^CM/aJ*/5 2h: </*/R `?+7+
? K</*/O
W1*E<JF1 \/e%+C/J*2bU?A#W%
a*5 REZEy4.@Y <W7/U1ZE<W %.eHM'
S <! M 0# <(M 0G: />a <a J*/ G !3 O
W1 + 1 // !a6jE/ d Aa J*/5 /5: 02# a
CG\4%+=^ J*0 F 5+F/+ 6ab*
2 /;/*/
aJ*/5\/^# %
W#1[%X'%
/*X;0#.L0( ^
%A6
W*!3%%\/^<4<.W02GW 0<Xw5+<95XG
J5
:cX/2% Wc/u00FO#aIGtI-' 15
‫ ﻛﻠﻴﺔ اﻟﻌﻠﻮم اﻻﻗﺘﺼﺎدﻳﺔ واﻟﻌﻠﻮم اﻟﺘﺠﺎرﻳﺔ وﻋﻠﻮم اﻟﺘﺴﻴﻴﺮ‬............................................................
....‫ﺟﺎﻣﻌﺔ اﻟﺪﻛﺘﻮر ﻳﺤﻴﻰ ﻓﺎرس ﺑﺎﻟﻤﺪﻳﺔ‬
."‫ اﻟﺮﻫﺎﻧﺎت واﻟﻤﺤﻚ‬،‫ اﻻﺳﺘﺸﺮاف‬،‫ "اﻟﺠﺎﻣﻌﺔ واﻟﺘﺸﻐﻴﻞ‬:‫ورﻗﺔ ﺑﺤﺜﻴﺔ ﻣﻘﺪﻣﺔ ﻟﻔﻌﺎﻟﻴﺎت اﻟﻤﻠﺘﻘﻰ اﻟﺪوﻟﻲ ﺣﻮل‬
ZE_
46b5IF/TUa<&>e /*X;0M2bU?-'0&7
7
A0bU? j4EHM6 6 66 -[0;4S%<K4 0/4% W&
<v/5JE J*1.
6f>/
M2 DWE%6h40?%;?a‚/j4E <X
0?%;bU??+{W
A&>e0#.L00GQ014%)ab%;
‡
1XUa6>3b%;
Total Quality Approach:J*
!j3b%;
g.
6)!X.0&7+6bU?q&+<2004O =>3V&(
@Y<0;2R:>)/5:Š!G*6"1%;n <2025*7 !=QCX
100 w52/
.!=:"
. XwE:/'w.XN'VM2/
2%J[
.<!=:C`\ N'VM2/5>/)
:`(
052j4EC&U<T* Š!7nT+_n4%!=:"
.0&4/
FR(O
!=: s)
.WEGaR6C=FJ/C>
&1'
< G!=QC`Š /;TU*X;L#W L#?O
]bU?+2/64>
HM6)g4/TU.#L#L#<!=:"
.0&7$/
F%C./;TUn
FL#
\24%6!T5[_>bGY\E.6#.%A!=:
n FC&U<J/&
:/
.W%&7C
#/WW #4n
F
#n.LXw
+c
ƒ1
$G5: \/^ #n.L 0W&
% /4% UG <Z? ZE 05
X% !Š=: PQ) ƒ2
.T5:.;I,J5*eI,RaI
.BnX'%Š!G /5[0E/56g*9Qeƒ3
(Learning Outcomes).0&'$ w
rZ/n'01`
<l.+6/
F/
2%ƒ4
./'%6RZE!/%& > ƒ5
bU?J7)j7<T*X;n
..aC>O
z
n F%M.
_=X0;2 )j7
E^+F/+ 670+0.5)j7<37EDC#40
.I6)B2/0;2
rI'bU?-ky(h)j7<W%7(!a60IW1k=/9
.O
16
‫ ﻛﻠﻴﺔ اﻟﻌﻠﻮم اﻻﻗﺘﺼﺎدﻳﺔ واﻟﻌﻠﻮم اﻟﺘﺠﺎرﻳﺔ وﻋﻠﻮم اﻟﺘﺴﻴﻴﺮ‬............................................................
....‫ﺟﺎﻣﻌﺔ اﻟﺪﻛﺘﻮر ﻳﺤﻴﻰ ﻓﺎرس ﺑﺎﻟﻤﺪﻳﺔ‬
."‫ اﻟﺮﻫﺎﻧﺎت واﻟﻤﺤﻚ‬،‫ اﻻﺳﺘﺸﺮاف‬،‫ "اﻟﺠﺎﻣﻌﺔ واﻟﺘﺸﻐﻴﻞ‬:‫ورﻗﺔ ﺑﺤﺜﻴﺔ ﻣﻘﺪﻣﺔ ﻟﻔﻌﺎﻟﻴﺎت اﻟﻤﻠﺘﻘﻰ اﻟﺪوﻟﻲ ﺣﻮل‬
!1G=6W%5/
M?[4%?EMW/#>+F/#7+d <O
J*
&
.$2$9
'‚
=y7)J5*EU+6)!`
"^y7a"E.!E.<$-nF
J5*EnT+[7JK>f%OW#&6a!=:J2
>Ja#> %SE%
W7GWb%;U?
&
2008
/J?2&ƒ.#O
G .# O
J* Y.)95X>5
G.5*ƒ1
A1997,1996AJ/EMA/*X;A*
7Eƒ2
A1996pAj/4CFA!&+HM'A4!GJ.ƒ3
AwEQ#.LA/*X;A34|/E4ƒ4
: EM ?a EM <>= O
3G <5
[ R/GS <# M. W& < V7 ƒ5
<19996aEM</S
A\#5XI1>ƒ6
ƒ: EM ƒ!E2# % /:E 23 0.5* ƒ7 5A* ƒ7
A1999J?2
0f 5* 2001ƒ>3 EMƒ": 5* – J?2 , = ƒ T
# ?) ƒ8
$E/EA*–^
a%L6)2!5ƒ# O2001–!E#
6; EMƒ0– /S
: 0.5 #.L ‘ O(.e !# ?)A* ƒ9
<1996
/S
:0.5 #.L‘!# ?)5
GO(.e wG\. 5Xƒ
10
19966;EMƒ
0–
A\#5XI1>ƒ
11
<#&.5<*5a .0f1AuO1993t.*
4<7Eƒ12
A*5aP
&<G
LiKi ^
/
F%/
M%
4>8AuO1998t<O
23fƒ13
Rih+iC/5i%
~i#i0iGRiVi&–u5ti52h<w50=
AO1998,9,30ƒ27<7MA8'
%Lii2i>i.5*8 iJ*
&0f%
>8uO2006t.4<Eƒ14
<iiXi/5
W&<O2006,4,20ƒ18<iX0/i4%i#>eP
i.ƒI1#2>3
Aw*]G<&
15- Kotler, P. & Fox, K. FA (1985). Strategic Marketing for Educational Institutions.
Englewood Cliffs, New Jersey: Prentice Hall Inc. 17
‫ ﻛﻠﻴﺔ اﻟﻌﻠﻮم اﻻﻗﺘﺼﺎدﻳﺔ واﻟﻌﻠﻮم اﻟﺘﺠﺎرﻳﺔ وﻋﻠﻮم اﻟﺘﺴﻴﻴﺮ‬............................................................
....‫ﺟﺎﻣﻌﺔ اﻟﺪﻛﺘﻮر ﻳﺤﻴﻰ ﻓﺎرس ﺑﺎﻟﻤﺪﻳﺔ‬
‫ورﻗﺔ ﺑﺤﺜﻴﺔ ﻣﻘﺪﻣﺔ ﻟﻔﻌﺎﻟﻴﺎت اﻟﻤﻠﺘﻘﻰ اﻟﺪوﻟﻲ ﺣﻮل‪" :‬اﻟﺠﺎﻣﻌﺔ واﻟﺘﺸﻐﻴﻞ‪ ،‬اﻻﺳﺘﺸﺮاف‪ ،‬اﻟﺮﻫﺎﻧﺎت واﻟﻤﺤﻚ"‪.‬‬
‫‪ii5< iFi /i:E 57G/
M%AuO2002tETSr<>ƒ16‬‬
‫‚<‪17ƒ13‬‬
‫‪ i/–HM'J5SuO2020ti?1440O67T*
#*X(E2#/J2‬‬
‫‪ AO2002
G+23ƒ19\ i?1423EQ‬‬
‫‪/i2^
j4E
~#R5S
.%L2hƒ17‬‬
‫‪i85iQq4%2003E#/*18ƒ15\ i?1423
Q24ƒ21J1\:*AI6)O‬‬
‫‪A8 j4E‬‬
‫ƒ *‪5tb/
M%" s$%/4%>F;!1% >F;
F45* -.
//
,‬‬
‫‪ 18‬‬
‫!‪.& ƒ Dw5%.5* – >F;
F4 : 7 62 u‬‬
‫*‪ 2013T13_14
/ƒJEC7‬‬
‫‬
‫ƒ‪eJ<C4</:E*5
G<!CF<!f‬‬
‫‪ 19‬‬
‫*‪ A2005,7,13ƒ11I^<wE:!=:% W$&
*Q5e5‬‬
‫ƒ ‪<14` - <ME 54 !=: % %.) <&; [ !=: ! J5S‬‬
‫‪ 20‬‬
‫‪2008‬‬
‫‪ < uDAIPt W g*e * SW& U1% _ 2% < &; [ !=: ! J5S‬‬
‫‪ A2008</
&<H.
0/;
T
W‬‬
‫ƒ ‪<14` - <ME 54 !=: % %.) <&; [ !=: ! J5S‬‬
‫‪ 21‬‬
‫‪ 2008‬‬
‫
`‪ RE #' 0EM <T: 7+ <u2010,04,20t <>F; /*X; 14‬‬
‫‪ www.aleqt.com</*/‬‬
‫‪18‬‬
‫‪ ............................................................‬ﻛﻠﻴﺔ اﻟﻌﻠﻮم اﻻﻗﺘﺼﺎدﻳﺔ واﻟﻌﻠﻮم اﻟﺘﺠﺎرﻳﺔ وﻋﻠﻮم اﻟﺘﺴﻴﻴﺮ‬
‫ﺟﺎﻣﻌﺔ اﻟﺪﻛﺘﻮر ﻳﺤﻴﻰ ﻓﺎرس ﺑﺎﻟﻤﺪﻳﺔ‪....‬‬

inｼｯ pﾛｯ 牘urﾌ X iﾛｰ冏ﾛｯ ivﾕｰlﾝ 鰈 ｰ眤萓 ぎｯフﾛｯ 鰈 ovﾒ pﾛｯ iﾂｰvﾂ