Growlers MarketMarket Intelligence Report Growlers Market, 2016-2026

Growlers Market: Global Industry
Analysis and Opportunity
Assessment 2017– 2027
March 2017
Report Id : REP-GB-2648
Status : Ongoing
Category : Packaging
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Research Methodology (1/2)
Systematic Research Approach
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Market profiling
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Formulating discussion guide
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Developing list of respondents
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In-depth secondary research is used to
ascertain overall market size, top
industry players, top products, industry
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Data collection
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Data analysis
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Growlers Market Analysis
Packaging solutions are necessary in that they protect and preserve a product from any type of harm
such as leakage, contamination, damage, etc. during the course of transit, consumption, and storage.
Over the last few years, packaging solutions have grown in terms of appearance, features, colors and
convenience. A growler is a type of vessel or container that is used to transport beer while also
protecting it from degradation. These growlers are also described as simply air-tight jugs. They are
becoming increasingly popular and are being widely used to bring the craft beer experience home. The
sudden increase in demand for craft beer over the past years has brought many changes to society. The
amendments made in state laws created the brewpub culture, which in turn, made growlers an essential
accessory for craft beer lovers. These growlers are available in different colors, materials, and features.
Growlers Market – Market Segmentation:
The global growlers market is segmented on the basis of material type, opening type, capacity type, and
sales channel type. On the basis of material type, the global growlers market is segmented into stainless
steel, glass, polymer, and ceramic, wherein the glass is further segmented into clear glass and amber
glass. Stainless steel growlers have gained traction as these are quite durable and also keep beer cold for
longer periods. The ceramic based global growlers market is expected to account for less market value
and volume share due to its high cost and very low availability. On the basis of opening type, the global
growlers market is segmented into the twist-up cap, flip top cap, and others. On the basis of capacity
type, global growlers market can be segmented into 32oz, 64oz, 128oz, and others. The 64oz based
growlers have a huge demand in the global growlers market.
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Growlers Market Analysis
On the basis of sales channel, the global growlers market is segmented into online sales, supermarket /
hypermarket, independent stores, and beer breweries. Beer breweries are expected to account for a
significant market volume share. Online sales are expected to gain a higher market value share due to the
growth of e-tailing which has enabled wider availability of growlers in terms features and design.
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Growlers Market – Market Dynamics:
One of the significant factors that will contribute towards the growth of the global growlers market is the
growing demand for craft beer consumption. Since growlers are primarily made for craft beer
consumption, this particular trend will impact the demand positively. Another important factor that will
contribute to the growth of the global growlers market is that beer can now be easily transported and
with the same freshness and taste as the original with the help of air tight jugs. Moreover, these jugs
provide drinkers with the facility of adjusting the quantity of beer poured. Yet another reason that will
add to the growth of the global growlers market is that some states have now created laws that allow
growler filling facilities at places other than bars and breweries. Adding to this is the environmental
sustainability aspect -- the reusable nature of growlers is expected to drive the growth of the global
growlers market. However, the large consumption of packaged beer in bottles and cans is expected to
hamper the growth of the global growlers market.
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Growlers Market Analysis
Moreover, the demand for bottles and cans is expected to grow due to growing brand consciousness
amongst people and brand loyal beer drinkers who end up purchasing the same beer. Furthermore, the
low availability of growler filling stations is still expected to hinder the growth of the global growlers
market as these growler filling stations require long term huge investments.
Growlers Market – Regional Outlook:
Geographically, the global growlers market can be segmented into North America, Latin America, Europe,
Asia Pacific (APAC), and the Middle East & Africa (MEA). The growth of the global growlers market is
expected to witness a healthy CAGR over the forecast period of 2016-2024. Given the high consumption
of beer, North America and Europe are expected to be the biggest contributors to the global growlers
market in terms of value and volume. Moreover, the availability of breweries and bars along with filling
stations in places such as supermarkets, restaurants, etc. will also be a contributing factor for the North
American and European region. Furthermore, India and China are expected to account for a significant
market volume share in the Asia-Pacific region. This trend of increasing beer consumption is gaining huge
traction among these lucrative economies and is expected to drive the growth of the global growlers
market.
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Growlers Market Analysis
Growlers Market- Major Players:
Some of the major players identified across the globe in the growlers market are Michigan Beer Growler
Company, DrinkTanks, Beer City Glass, PORTLAND GROWLER CO., Glass and Growlers, Goose Creek
Growler Company, GrowlerWerks, Inc., Tote Glass, Inc., The Cary Company, and DISTRIMATICS, USA.
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