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Personal Care Products Market

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PERSONAL CARE PRODUCTS MARKET - GLOBAL INDUSTRY INSIGHTS, TRENDS, OUTLOOK, AND OPPORTUNITY ANALYSIS, 2017–2025
Personal Care Products
Market - Global Industry
Insights, Trends, Outlook,
and Opportunity Analysis,
2017–2025
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Personal Care Products Market Overview:
Personal care products are the products that help maintain and enhance personal hygiene and physical
appearance of the consumers. Personal care products are thus used widely, across every household, by people
belonging to all age groups, genders, ethnic and economic status. Hygiene is one of the major factors contributing
to health, and health being the basic necessity for human well-being has led to the emergence the personal care
product market. . The last couple of years has witnessed a rapid shift in consumer preference towards natural and
organic personal care products, mainly owing to growing health concerns regarding negative health impacts of
using synthetic personal care products. The trend is especially prevalent in the U.S., Canada, U.K, Germany, and
France. In recent times, China and India have emerged as major end users of organic personal care products,
attributable mainly to strong economic growth and rising awareness among the populace. Manufacturers are
focusing on producing bulk organic personal care products for these markets. For example, Organic Shop offers a
variety of organic personal care product brands in India such as Asta Berry, Aarogyam Wellness and Azafran
among others.
The major factors driving the growth of global personal care products market are increasing consumer inclination
towards enhancing and maintaining personal aesthetic appeal, growing concerns about personal hygiene, and
burgeoning growth of the retail industry. Conversely, factors such as high product costs, growing consumer
inclination towards homemade remedies such as honey wash, lavender cream, and homemade toothpastes
among others are acting as a barrier to the growth of personal care products industry.
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Personal Care Products Market Outlook – Rising Demand for Multifunctional Personal Care Solution to
Fuel Market Growth
Consumers are looking to simplify the daily beauty schedules owing to their busy lifestyle. As a result of this
trend, demand for multifunctional personal care products is increasing at a rapid pace. These products offer
various features such as cleansing, anti-aging, antioxidant properties, moisturization, and UV protection. In
place of buying specific products for specific personal care applications, consumers are more inclined towards
buying a single product that can be used for different personal care applications, which reduces the time as
well as cost. For instance, Sana Pore Putty Keana Pate Shokunin, a Japan-based personal care products
brand launched BB Cream Pore Tight Life SPF 50+ that offers multifunctional features. This product can be
used as serum, makeup primer, sunscreen and concealer among others. Watsons Personal Care Stores based
in China introduced Watsons Collagen Mineral BB Cream that contains minerals and fish collagen. This cream
can be used as skin softener, moisturizer as well as brightener. The maximum consumers of skin care products
are females, however, the increasing number of metrosexual males who are now embracing these products
has increased over the years, as a result of the rise in need to protect and maintain skin health, and large-scale
advertisements promoting products specially designed for male skin type. According to the Simmons National
Consumer Survey (NHCS) based on the U.S. Census data in 2016, around 1.35 million Americans spent over
$500 on skin care products. This amount is expected to increase during the forecast period.
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pranali
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