Super Absorbent Polymer Market

Super Absorbent Polymer Market Revenue is Expected to Reach US$ 9 Bn by 2020
Global demand for super absorbent polymers (SAP) is set to reach 2.37 Mn tonnes by
2016, up from 2.1 Mn tonnes in 2014. Nippon Shokubai Co. Ltd., BASF SE, and Evonik
Industries are the dominant players in the global super absorbent polymer market, with
Nippon Shokubai Co. Ltd. holding the largest revenue share in 2014. These findings are
according to a research report, titled, “Super Absorbent Polymer Market: Global Industry
Analysis and Opportunity Assessment 2015-2020” by market research firm Future Market
Insights (FMI).
Key stakeholders in the super absorbent polymer market are bolstering their research and
development capabilities to launch innovative products in the market. For example, in
November 2014, Sumitomo Seika launched Aqua Keep HP, a high-function SAP for
making thin baby- and adult-diapers. BASE SE also made an announcement in November
2014 that it will invest nearly US$ 550 Mn in pioneering superabsorbent technology. Other
key players including Evonik Industries and Nippon Shokubai are focusing on increasing
SAP production.
Majority of the global demand for super absorbent polymers is concentrated in three
industries – disposable diapers, adult incontinence products, and female hygiene products.
Disposable diapers is the largest end-use application segment for super absorbent
polymers, accounting for nearly one-thirds of overall demand. FMI estimates demand from
disposable diapers industry to reach 1.79 Mn tonnes in 2016, up from 1.59 Mn tonnes in
2014. In terms of revenues, disposable diapers segment is expected to account for US$
5.81 Bn in 2016.
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Sodium polyacrylate-based super absorbent polymers are preferred over poly acrylamide,
ethylene-maleic anhydride, and polyvinyl alcohol co-polymers. Of the total 2.24 Mn tonnes
of super absorbent polymers consumed in 2015, sodium polyacrylate co-polymers
accounted for 1.45 Mn tonnes. FMI expects demand for poly acrylamide co-polymers to
witness an increase in the future owing to their high water retention and non-toxic
properties.
Demand for super absorbent polymers was highest in Asia Pacific excluding Japan
(APEJ), followed by Europe and North America.
Demand for super absorbent polymers in APEJ is anticipated to reach 705 Mn tonnes by
2016, up from 666 Mn tonnes in 2015. Rising awareness levels and increase in purchasing
power are the macro-economic factors driving the super absorbent polymers market in
APEJ.
Demand for super absorbent polymers in Europe -- the second largest market for super
absorbent polymers globally – is expected to reach 645 Mn tonnes in 2016. By 2020, the
Europe super absorbent polymer market is anticipated to reach US$ 2.6 Bn in revenues.
The North America super absorbent polymers market was valued at 493.6 Mn tonnes in
terms of volume in 2015. FMI estimates this to increase to 518 Mn tonnes by 2016.
Demand for disposable diapers and other incontinence products has remained constant in
North America in the past, owing to which demand for super absorbent polymers is
expected to grow at a steady rate. By 2020, demand for super absorbent polymers is
expected to reach 612 Mn tonnes in North America.
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