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Middle East And Africa Sports Drink Market

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Middle East and Africa Sports Drink Market was worth USD 3.48 billion in 2016 and estimated to be growing at a CAGR of 3.1%, to reach USD 4.06 billion by 2021
Middle East And Africa Sports Drink Market to Reach $4.06 Billion by
2021 - Market Data Forecast
Middle East and Africa Sports Drink Market was worth USD 3.48 billion in 2016 and
estimated to be growing at a CAGR of 3.1%, to reach USD 4.06 billion by 2021. Sports Drinks
are beverages whose stated purpose is to help athletes replace water, electrolytes, and
energy before or after training or competition.
Athletes actively training or fitness enthusiasts lose electrolytes by sweating and expending
energy. A stated purpose of sports drinks, which provide many calories of energy from sugars
is to improve performance and endurance.
The Middle East and Africa Sports Drink Market is driven by factors including the keen
interest of the millennial generation in sports, inclination towards fitness, increasing
disposable incomes and willingness to pay for health products. The increasing number of
fitness centers and health clubs also contribute to the growth of the market. However, the
growing inclination of the market towards organic and natural products due to lesser side
effects acts as a constraint on the growth of the market.
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The Middle East and Africa Sports Drink Market is segmented on the basis of type,
Ingredients type, and packaging and by distribution channels. On the basis of type, the market
is segmented into isotonic, hypertonic and hypotonic. On the basis of ingredient types, the
market is categorized into Aqua/Water and Additives. The additives segment is further divided
into sweeteners, polysaccharides and oligosaccharides, flavors, acidulates and others. On
the basis of packaging, the market is segmented into bottle, can, and others. On the basis of
distribution channels, the market is divided among modern grocery retailers, traditional
grocery retailers, and non-grocery specialists.
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The Middle East and Africa Sports Drink Market has been geographically segmented into
Middle East and Africa. The market is growing slowly because of many problems the region
faces, in terms of battles and also, the unstable economy. However, raising awareness
among the populace with dispensable incomes and the anticipated growth of distribution
channels is set to help the growth of the market.
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The major players operating in the Middle East and Africa sports drink industry include
PepsiCo, Coca-Cola, 100Plus, Lucozade, Sportade and Pocari Sweat, 8.5 Living Essentials,
Cloud 9, Extreme Drinks Co., Abbott Nutrition Co, AJE Group, Arctico Beverage Company,
Brtivic PLC, Champion Nutrition, D'angelo, Fraser & Neave Holdings BHD, GlaxoSmithKline
PLC.
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