North America Hearing Aids Market

North America Hearing Aids Market Growth at CAGR of 6.3 %, 2016-2021 Latest Challenges and Trends
North America Hearing Aids Market size was around USD 1.56 billion in 2016. It is
expected to grow at a CAGR of 6.3% to reach USD 2.11 billion by 2021. It captures 25% of
the global market.Hearing loss is a partial or total inability to hear. Hearing aids are soundamplifying devices designed to aid people who have a hearing impairment. Nearly all hearing
aids share numerous close to similar electronic components, including a microphone which
picks up sound along with an amplifier circuitry for enhancing the sound, a miniature
loudspeaker (receiver) which delivers the amplified sound into the ear canal and lastly
batteries which power the electronic parts.
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Apart from the obvious factor of growing incidences, the development of the North America
hearing aids market is also affected by factors for example, increasing noise pollutions levels,
High decibel exposure, and Digital enhancement of hearing aids. The rising noise pollution
worldwide has had a major impact on the hearing ability of adults. Noise emission in heavy
duty industries along with public carnivals is likely to damage the hearing capacity of adults,
thus resulting into rise in demand for hearing aids. General practice of exposing the ear drum
with loud music played on headphones or earphones is a common factor causing hearing
problems among the young demographic. Moreover, people working in high-decibel
ergonomic environments for example, airports or ordnance factories are estimated to suffer
from hearing loss due to overexposure. The demand for hearing aids is also greater among
construction worker, due to the loud drilling and dismantling work. The most recent factor
fuelling the development of enhanced hearing aids is the adding of headphone, Bluetooth,
noise cancellation and several other digital functions in the existing hearing devices. Such
technological advancements have increased the demand for expensive hearing aids with
additional features.
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Market Segmentation
Product
Introduction
Hearing AID Devices
Receiver-In-The-Ear (RITE) Hearing AIDS
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Behind-The-Ear (BTE) Hearing AIDS
Canal Hearing AIDS
In-The-Ear (ITE) Hearing AIDS
Other Hearing AIDS
Hearing Implants
Cochlear Implants
Bone-Anchored Systems
Y-o-Y Growth Analysis, By Product
Market Attractiveness Analysis, By Product
Market Share Analysis, By Product
Type of Hearing Loss
Introduction
Sensorineural Hearing Loss
Conductive Hearing Loss
Y-o-Y Growth Analysis, By Type of Hearing Loss
Market Attractiveness Analysis, By Type of Hearing Loss
Market Share Analysis, By Type of Hearing Loss
End User
Introduction
Adults
Pediatrics
Y-o-Y Growth Analysis, By End User
Market Attractiveness Analysis, By End User
Market Share Analysis, By End User
However, the factors that inhibit the growth of the North America hearing aids market include,
poor Diagnosis methods, product deficits, and uncomfortable buzzing and amplification. The
low battery life of hearing aids is one of the major limitation to the demand of existing products.
The consumer is left helpless and deaf, after the battery of the aid runs out. Improper
diagnosis of hearing disorders will lead to lower adoption of hearing aids because consumer
patients will continue to adjust to the hearing impairment. The evident buzzing and feedback
sounds generated by the hearing devices have proved to upset the users, particularly the
elderlies because it distracts them while having conversations with their family and friends.
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On the basis of products, the North America hearing aids market is segmented into hearing
implants and hearing aid devices. The hearing aid devices category is likely to command the
largest share of the market in 2016. Growing technological advancements and regulatory
approvals will fuel the development of this market segment. If we go by type of hearing loss,
the market is categorized into sensorineural and conductive. The sensorineural category is
estimated to command the largest share of this market. Growth in this category is due to the
high prevalence of hearing loss. On the basis of end-users, the hearing aids market is
categorized into adult and paediatric. The adult category is estimated to command the largest
share of the market in 2016. Rising aging population will propell the growth of this market.
On the basis of geography the market is segmented into US, Canada, and Mexico. It is the
second largest market. US is the leading player in the region. The growing number of hearing
loss incidences in the US and Canada is likely to drive the market growth in North America.
The major companies in this market include GN Store Nord A/S (Denmark), Cochlear Limited
(Australia), MED-EL (Austria), SeboTek Hearing Systems, Starkey Hearing Technologies,
Inc. (U.S.), Widex (Denmark), William Demant Holding A/S (Denmark), LLC (U.S.), Sivantos
Pte. Ltd. (Singapore), Sonova (Switzerland), and Zounds Hearing, Inc. (U.S.).
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North America Hearing Aids Market size was around USD 1.56 billion in 2016. It is expected to grow at a CAGR of 6.3% to reach USD 2.11 billion by 2021