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Middle East And Africa Instant Coffee Market

Middle East and Africa Instant Coffee Market was worth USD 3.48 billion in 2016 and estimated to be growing at a CAGR of 3.1%, to reach USD 4.06 billion by 2021.
Middle East And Africa Instant Coffee Market to Reach USD 4.06 Billion by 2021
Middle East and Africa Instant Coffee Market was worth USD 3.48 billion in 2016 and
estimated to be growing at a CAGR of 3.1%, to reach USD 4.06 billion by 2021. Instant coffee is the
soluble coffee or coffee powder prepared from roasted or grounded coffee beans. Although fresh coffee
dominates the coffee industry, instant coffee is gaining prominence globally because it is easier and
quicker to make.
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Instant coffee has extended popularity in the market specifically due to the expediency that it provides
to the drinkers on different scales. This beverage is recognized to offer consumers an advantage in
terms of time since the preparation of instant coffee is faster and easier, when likened to regular coffee.
The Middle East and Africa instant coffee market is driven by factors including the increasing popularity
in the market specifically due to the convenience provided to the drinkers on different scales, the
availability of instant coffee across different channels, and the moderate price of consumption coupled
with the decline in demand for aerated drinks in the global market. However, the required market
penetration and the averseness to coffee propagated by a part of the populace are some of the
restraints faced by the market.
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The Middle East and Africa Instant Coffee market is segmented on the basis of Distribution channels and
packaging type. On the basis of distribution channel instant coffee categorized into: B2B and retail
stores. The B2B segment is further bifurcated into hotels, and restaurants, among others and the retail
segment is bifurcated into online and offline channels. The offline channel is further segmented into
departmental stores and supermarkets & hypermarkets among others. Based on packaging type, the
instant coffee market has been segmented into jars and sachets.
Market Segmentation
Packaging Type
Distribution Channel
Online Channels
Offline Channels
By Coffee Type
Spray Dried
Freeze Dried
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The market has been geographically segmented into Middle East and Africa. The market is growing
slowly because of many problems the region faces, in terms of battles and also, the unstable economy.
However, rising awareness among the populace with dispensable incomes and the anticipated growth of
distribution channels, are set to help the growth of the market.
The major players operating in the Middle East and Africa fruit and vegetable ingredient industry include
Starbucks Corporation. (Seattle, Washington, U.S), Nestle S.A. (Vevey, Switzerland), Jacobs Douwe
Egberts (DK Amsterdam,Netherlands), Matthew Algie& Company Ltd (London, U.K), Strauss Group Ltd.
(Petah Tikva, Israel), The Kraft Heinz Company (Illinois, U.S.), Tata Global Beverages (Kolkata, West
Bengal), Tchibo Coffee (Hamburg,Germany), Keurig Green Mountain.(Vermont, U.S.) and Unilever Plc.
(London, U.K.) among others.
Scope of the Report:
Regional and country-level analysis and forecasts of the study market; providing Insights on the
major countries/regions in which this industry is blooming and to also identify the regions that
are still untapped
Segment-level analysis in terms of type and distribution channel along with market size
forecasts and estimations to detect key areas of industry growth in detail
Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and
their impact on shifting market dynamics
Study of the effect of exogenous and endogenous factors that affect the Regional market; which
includes broadly demographic, economics, and political, among other macro-environmental
factors presented in an extensive PESTLE Analysis
Study the micro environment factors that determine the overall profitability of an Industry,
using Porter’s five forces analysis for analysing the level of competition and business strategy
A comprehensive list of key market players along with their product portfolio, current strategic
interests, key financial information, legal issues, SWOT analysis and analyst overview to study
and sustain the market environment
Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field
along with new product launches, comparative financial studies and recent developments in the
market by the major companies
An executive summary, abridging the entire report in such a way that decision-making
personnel can rapidly become acquainted with background information, concise analysis and
main conclusions
Expertly devised analyst overview along with Investment opportunities to provide both
individuals and organizations a strong financial foothold in the market
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