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Digital Marketing Software Market

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North America market is expected to lead the global digital marketing software market during the forecast period (2017 – 2025), owing to increasing adoption of social media.
Digital Marketing Software Market,
Organization Size and End-use Industry Global Industry Insights, Trends, 2017-2025
Digital marketing involves promotion of services or products through electronic media
with the help of digital technologies such as search engine optimization (SEO), search
engine marketing (SEM), content marketing, data-driven marketing and e-commerce
marketing, social media marketing, social media optimization, e-mail direct marketing,
and display advertising among others.
Digital marketing software enables consumers to access any information they want, at
any moment, and any desired location. Digital marketing manages website traffic to help
measure the exact number visitors to a website. Digital marketing software also helps to
improve content performance and generate traffic to measure the number of page
viewers, their location, and contact details. These operations can be done by using
digital analytics software such as HubSpot, Marketo, Vocus, Yesware, and Sailthru,
among others. For example, Marketo deals with tools used in marketing automation,
lead generation, social media marketing, sales management, and analytics.
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Increasing presence of social media and social advertising and growing dependence on
internet and broadband connection are responsible for driving growth of the digital
marketing software market.
Growing adoption of mobile phones is increasing the scope for mobile advertising, in
turn expected to drive growth of the market for digital marketing software in the near
future. Growing requirement for services on demand at anytime and anywhere, mobile
advertising is very powerful tool for effective communication to grab attention of
consumers at an appropriate time when they would most likely be ready to buy the
product. This in turn, helps increase sales and traffic. For instance, according to
Coherent Market Insights’ Analysis, as of 2017, over 55% of traffic on LinkedIn is
estimated to be generated using mobile phones and over 80% of revenue on Twitter is
generated through mobile advertising. Mobile advertising consists of SMS & MMS
advertising, mobile web, mobile video & television, and several online advertising
channels, which are increasingly being used, in turn boosting market growth.
Digital Marketing Software Market Taxonomy
On the basis of component, the global digital marketing software market is segmented
into:
● Services
● Software
On the basis of deployment mode, the global digital marketing software market is
segmented into:
● Cloud
● On-premises
On the basis of organization size, the global digital marketing software market is
segmented into:
● Small and Medium-sized Enterprises
● Large Enterprises
On the basis of end-use industry, the global digital marketing software market is
segmented into:
●
●
●
●
●
●
●
●
●
Banking, Financial Services, and Insurance
Transportation and Logistics
Consumer Goods and Retail
Education
Healthcare
Manufacturing
Media and Entertainment
Telecom and IT
Travel and Hospitality
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North America market is expected to lead the global digital marketing software market
during the forecast period (2017 – 2025), owing to increasing adoption of social media.
Social media expands customer base by increasing the efficiency of digital marketing
tools, including SEO and SEM, building natural links, generating traffic, and other
activities such as videos, images, and content sharing along with paid social media
advertising. According to Coherent Market Insights’ analysis, as of 2017, the global
spending on social media is estimated to account for over US$ 32 billion, from which the
U.S. individually holds over 40% of market share and accounted for 16% of the global
digital advertisement spending. The global spending on social media is expected to
increase, in turn, boosting growth of the market for digital marketing software over the
forecast period.
Major players operating in the global digital marketing software market include Adobe
Systems, Oracle Corporation, SAP AG, Salesforce.Com, INC., IBM Corporation,
Marketo Inc., Microsoft Corporation, Hubspot Inc., SAS Institute Inc., and Act-On
Software.
For More Information :
https://www.coherentmarketinsights.com/ongoing-insight/digital-marketing-software-mar
ket-1122
About Coherent Market Insights:
Coherent Market Insights is a prominent market research and consulting firm offering
action-ready syndicated research reports, custom market analysis, consulting services,
and competitive analysis through various recommendations related to emerging market
trends, technologies, and potential absolute dollar opportunity.
Contact Us:
Mr. Shah
Coherent Market Insights
1001 4th Ave,
#3200
Seattle, WA 98154
Tel: +1-206-701-6702
Email:​ ​[email protected]
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Author
Sagar Gawade
Sagar Gawade44   documents Email
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Business and Leadership
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Digital Marketing Software, Digital Marketing
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