Video Straming Market

Video Streaming Market - Global
Industry Insights, Trends, Outlook,
2017–2025
Video streaming refers to the visual content transmission in compressed form through
the internet and retrieved and displayed played as per the users’ convenience and time,
without the requirement of downloading. Moreover, these services enable the
viewership of the content without consuming the additional storage space.
Increased accesses owing to proliferation of high speed internet connectivity and
mobile devices is anticipated to drive the overall industry growth
Increased acceptance of smart phones in conjunction with wide spread of high speed
internet technologies such as 3G, 4G and LTE, has led to increased proliferation of on
demand content services. These include wide range of IP television services that
provide easy access to any form of visual content services such as live events,
advertisements and social networking such as Skype, Facebook Messenger, Google
Hangouts and Apple Facetime. Convenience and ease of access are expected to
provide significant market growth prospects to the video streaming market over the
forecast period.
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Video Streaming Services Market Taxonomy
On the basis of solution, the global video streaming market is classified into:
● Over the top content
● IP television
On the basis of compression formats, the global video streaming market is classified
into:
● 265 (HEVC or AV1)
● 264
● VP9
● Others
On the basis of platform, the global video streaming market is classified into:
● Gaming Console
● Phablets
● Laptops & desktops
● Smart TVs
On the basis of end users, the global video streaming market is classified into:
● Personal/ Domestic Users
● Enterprise Users
● Educational Institutions
On the basis of end services, the global video streaming market is classified into:
● Managed Services
● Service & Support
● Consulting services
On the basis of deployment, the global video streaming market is classified into:
● On premises
● Cloud
On the basis of streaming, the global video streaming market is classified into:
● Live streaming
● Video on demand (VOD)
On the basis of applications, the global video streaming market is classified into:
● Real time entertainment
● Gaming
● Web browsing & advertising
● Social networking
● E-learning
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Growing enterprise mobility requirements are expected to propel the industry
demand growth
Enterprise users shared major space in the video streaming market in 2016, owing to
significant demands of visual content for corporate training, live webcasts, product
information assist and video conferences. Such activities form considerable
requirements to enhance the business productivity, team collaborations, maintaining
information archives, and reducing travel expenses for the company. These factors are
expected to provide significant demands over the forecast timeframe, and positively
impact the global growth landscape through the forecast period.
Utilization of next generation H.265 video compression will provide potential
growth prospects over the forecast period
H.264 compression format is the most popular compression technique that has been in
use over the decade is anticipated to be replaced by H.265 over the coming years. Also
known as High Efficiency Video Coding, it offers efficient visual quality at 50% bit rate
requirements. This enables quality content at half the file size and data connectivity
requirement as of H.264. However, adoption of the format is not widespread, and is
limited to 4K streams of Amazon and Netflix, owing to requirement of patent licensing,
compatibility issues and requirement of new hardware among many others.
Developed economies are expected to offer significant market growth potential
owing to rapid development of internet connectivity enabled infrastructure
Developed economies that include U.S. Western Europe, Japan and few other
emerging economies, specifically China, are making significant efforts in the
development of 5G infrastructure. For instance, in June 2017, China Academy of
Information and Communications Technology, forecasted the combined expenditure of
the three domestic network operators to reach around 46 billion in 2023. According to
our expert analysis it is anticipated that 5G technology will get commercialized by 2022,
specifically in developed economies. This will provide additional boost to the existing
video streaming market over the forecast period, for both enterprise and recreational
purposes.
Industry presence is characterized by the presence of chief technology participants
such as Apple Inc., Microsoft Corporation, Google, Inc., Facebook, Inc., Yahoo, Inc.,
Netflix, and Limelight Networks among few others. However, large number of
participants are gaining significant traction owing to low cost of ownership and
tremendous growth potential in the video streaming market. Other participants include
Cisco Systems, Adobe Systems Incorporated, Akamai Technologies, Amazon Web
Services, Ustream, Inc. and Hulu. Already existing players are expected to hold
significant industry share through the forecast period, owing to the wide acceptance and
quality of customer satisfaction build across the globe.
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Video Streaming Market report categorizes global market on the basis of solution, compression formats, platforms, end users, end services, deployment, streaming, applications - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2017–2025

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