Teeth Whitening Products Market Size

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Teeth Whitening Products Market Share, Size, Analysis, Growth,
Strategies, Trends and Forecasts to 2024 | Hexa Research
"Teeth Whitening Products Market Size Worth USD
7.40 Billion By 2024."
The global Teeth Whitening Products Market is expected to reach USD 7.40 billion by 2024. The industry is
driven by the mounting consumer demand for clean and white teeth coupled with awareness about oral
hygiene. Moreover, 99.2% of the people believe that smile is an important social benefit and growing
consumer preference for over the counter products in countries such as Germany, France, UK, India and
China are anticipated to drive the growth of the market over the forecast period.
The leading teeth whitening products manufacturing companies are focusing on R&D to enhance its product
portfolio and are expanding their presence in the global market by acquiring local players of that region. For
instance, in April 2017, Colgate-Palmolive acquired Ciba-Geigy, an India-based teeth whitening brand, to
expand its reach towards the rural parts of India. These factors are expected to provide an impetus to the
growth of the market over the next coming years.
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Whitening toothpaste segment holds the largest share in the market in terms of revenue and is expected to
maintain its position over the forecast period. Whitening toothpaste has a major role in oral hygiene
maintenance. Unhealthy lifestyle accompanied by consumption of liquor, cola, tobacco and other related
products which cause discoloration of the teeth are anticipated to drive the market globally.
The whitening strips segment was valued at USD 899.8 million in 2016 and are likely to witness a significant
growth as a result of rising consumer demand and the requirement for quick result formulas . Furthermore,
initiatives and campaigns have taken up by leading companies such as Colgate-Palmolive, P&G and
GlaxoSmithKline to create awareness among consumers to use herbal products for teeth whitening are
expected to augment the growth of the market.
The increase of these market is determined mainly by consumer demand which is to be favoured by the rising
living standards such as modernization, personality traits and appearance. There is a huge competition in the
teeth whitening products market as the market is consolidated. The leading players are acquiring the major
local players and expanding its production capacity and presence globally. The leading manufacturers in
these markets are Colgate-Palmolive, Proctor & Gamble, GlaxoSmithKline, Johnson & Johnson, Unilever and
Henkel.
Hexa Research has segmented the global teeth whitening products market based on type and region:
Segmentation by type, 2014 - 2024 (USD Million)
• Whitening Toothpaste
• Whitening Stripes & gels
• Others
Segmentation by region, 2014 - 2024 (USD Million)
• North America
• U.S.
• Europe
• Germany
• UK
• Asia Pacific
• China
• India
• Central & South America
• Middle East and Africa
Key players analyzed
• Colgate-Palmolive
• GlaxoSmithKline
• Johnson & Johnson
• Proctor & Gamble
• Unilever
• Church & Dwight
• Brodie & Stone
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• CCA Industries
• GO SMILE
• Henkel
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Table of Content of Teeth Whitening Products Market
Chapter 1. Market Summary
1.1. Market trends & movement
Chapter 2. Teeth Whitening Products Trends: Drivers & Opportunities
2.1. Introduction
2.2. Key industry trends
2.3. Market drivers
2.4. Market restraints
2.5. Value chain analysis
2.6. Porter's Five Forces analysis
2.7. SWOT
Chapter 3. Teeth Whitening Products Trends, By Type
3.1. Global teeth whitening products market movement, by type, 2016 & 2024
3.1.1. Whitening Toothpaste
3.1.1.1. Market estimates and forecast, 2014 - 2024 (USD Million)
3.1.2. Whitening Strips
3.1.2.1. Market estimates and forecast, 2014 - 2024 (USD Million)
3.1.3. Others
3.1.3.1. Market estimates and forecast, 2014 - 2024 (USD Million)
Chapter 4. Teeth Whitening Products Trends, By Region
4.1. Global teeth whitening products market movement, by region, 2016 & 2024
4.1.1. North America
4.1.1.1. Market estimates and forecast, 2014 - 2024 (USD Million)
4.1.1.2. Market estimates and forecast, by type, 2014 - 2024 (USD Million)
4.1.2. Europe
4.1.2.1. Market estimates and forecast, 2014 - 2024 (USD Million)
4.1.2.2. Market estimates and forecast, by type, 2014 - 2024 (USD Million)
4.1.3. Asia Pacific
4.1.3.1. Market estimates and forecast, 2014 - 2024 (USD Million)
4.1.3.2. Market estimates and forecast, by type, 2014 - 2024 (USD Million)
4.1.4. Central & South America
4.1.4.1. Market estimates and forecast, 2014 - 2024 (USD Million)
4.1.4.2. Market estimates and forecast, by type, 2014 - 2024 (USD Million)
4.1.5. Middle East & Africa
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4.1.5.1. Market estimates and forecast, 2014 - 2024 (USD Million)
4.1.5.2. Market estimates and forecast, by type, 2014 - 2024 (USD Million)
Chapter 5. Key Country Markets
5.1. U.S.
5.1.1. Market estimates and forecast, 2014 - 2024 (USD Million)
5.1.2. Market estimates and forecast, by type, 2014 - 2024 (USD Million)
5.2. Germany
5.2.1. Market estimates and forecast, 2014 - 2024 (USD Million)
5.2.2. Market estimates and forecast, by type, 2014 - 2024 (USD Million)
5.3. UK
5.3.1. Market estimates and forecast, 2014 - 2024 (USD Million)
5.3.2. Market estimates and forecast, by type, 2014 - 2024 (USD Million)
5.4. China
5.4.1. Market estimates and forecast, 2014 - 2024 (USD Million)
5.4.2. Market estimates and forecast, by type, 2014 - 2024 (USD Million)
5.5. India
5.5.1. Market estimates and forecast, 2014 - 2024 (USD Million)
5.5.2. Market estimates and forecast, by type, 2014 - 2024 (USD Million)
Chapter 6. Competitive Landscape
6.1. Competitive landscape analysis, 2016
6.2. Strategic framework
6.3. Potential customer base concentration
6.4. Company market positioning
6.5. Company profiles
6.5.1. Colgate-Palmolive.
6.5.1.1. Company Overview
6.5.1.2. Product Benchmarking
6.5.1.3. Financial Performance
6.5.1.4. Recent Initiatives
6.5.2. GlaxoSmithKline
6.5.2.1. Company Overview
6.5.2.2. Product Benchmarking
6.5.2.3. Financial Performance
6.5.2.4. Recent Initiatives
6.5.3. Johnson & Johnson
6.5.3.1. Company Overview
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6.5.3.2. Product Benchmarking
6.5.3.3. Financial Performance
6.5.3.4. Recent Initiatives
6.5.4. Proctor & Gamble
6.5.4.1. Company Overview
6.5.4.2. Product Benchmarking
6.5.4.3. Financial Performance
6.5.4.4. Recent Initiatives
6.5.5. Unilever
6.5.5.1. Company Overview
6.5.5.2. Product Benchmarking
6.5.5.3. Financial Performance
6.5.5.4. Recent Initiatives
6.5.6. Church & Dwight
6.5.6.1. Company Overview
6.5.6.2. Product Benchmarking
6.5.6.3. Financial Performance
6.5.6.4. Recent Initiatives
6.5.7. Brodie & Stone
6.5.7.1. Company Overview
6.5.7.2. Product Benchmarking
6.5.7.3. Financial Performance
6.5.7.4. Recent Initiatives
6.5.8. CCA Industries
6.5.8.1. Company Overview
6.5.8.2. Product Benchmarking
6.5.8.3. Financial Performance
6.5.8.4. Recent Initiatives
6.5.9. GO SMILE
6.5.9.1. Company Overview
6.5.9.2. Product Benchmarking
6.5.9.3. Financial Performance
6.5.9.4. Recent Initiatives
6.5.10. Henkel.
6.5.10.1. Company Overview
6.5.10.2. Product Benchmarking
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6.5.10.3. Financial Performance
6.5.10.4. Recent Initiatives
6.5.11. List of other vendors
Chapter 7. Methodology and Scope
7.1. Research methodology
7.2. Research Scope & Assumptions
7.3. List of data sources
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Teeth Whitening Products industry is driven by the mounting consumer demand for clean and white teeth coupled with awareness about oral hygiene

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