Germany Frozen Food Market Size

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Germany Frozen Food Market Size, Share, Application Analysis,
Competitive Strategies and Forescast to 2024 | Hexa Research
“Strong penetration of the prominent brand, high level of innovation
and increasing diverse quality & service offered in all the categories
from entry level to leading brands are the key factors driving the
growth market Frozen Food in Germany. ”
14 September 2018 Germany frozen food market is expected to reach USD 15.77 billion by 2024 and is anticipated to grow over
the forecast period as well. Increasing popularity of seasonal frozen food among the young German consumer
is the key factor driving the growth of this food products over the forecast period. Frozen food products are
easy to cook and are healthy. Improvement in preservation technology has helped in maintaining nutrient
and vitamins. In addition, frozen foods can be stored for longer period without preservatives owing to the
sophisticated cold storage technology.
According to German Frozen Food Institute, almost 17,000 different products are available in Germany and
strong credentials to freshness, convenience and value makes frozen food popular among consumers. The
frozen bakery products accounted for the largest market share in 2016. Increasing offering of high quality of
frozen bakery products in combination and customizable solution are the factors driving the growth of frozen
bakery product category in Germany. Frozen pizza is expected to grow at a fastest CAGR owing to the
increasing demand for fast food in the region. Furthermore, increased in clean label and launched of
vegetarian pizza is expected have opposite impact on market growth in the near future.
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Free from gluten and lactose trend can be seen increasing in the market. Many companies are focusing on
adding values and variants to their product offering. Furthermore, consumer show lasting inte rest in
traditional food. Thus, exciting trend for frozen food products which use regional recipes and, with the usage
of locally made raw products is expected increase in foreseeable future.
Offline distribution channel dominated the frozen food market in 2016. According to a study conducted by
one of the German institute, about 34 times German consumer visit frozen food section in supermarket
yearly. While offline channel remains dominant, online channel is anticipated to register a fast growth over
the forecast period. Convenience factor and availability of discounts and wide variety of purchase options are
some of the factors driving the growth of online retail channel.
Leading companies in this market are adopting brownfield expansion strategy to sustai n in competitive
environment and expand their presence in the market. For instance, in 2013, Nestlé Wagner opened a new
frozen pizza manufacturing facility in Germany in order to expand its product portfolio to cater increasing
demand of frozen pizza and to strengthen its market position in the market.
Hexa Research has segmented the Germany frozen food market report based on type and distribution
channels:
Segmentation by food type, 2014 - 2024 (USD Million)
• Frozen ready meals
• Frozen fish/seafood
• Frozen meat
• Frozen pizza
• Frozen potato products
• Frozen bakery products
• Others
Segmentation by distribution channel, 2016 (% Share)
• Offline
• Online
Key players analyzed:
• Permira
• Nestlé
• McCain Foods
• Dr. August Oetker KG
• Nomad Foods Europe Ltd
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Table of Contents of Germany Frozen Food Market:
Chapter 1. Executive Summary
1.1. Market trends & movement
Chapter 2. Methodology and Scope
2.1. Research methodology
2.2. Assumptions
2.3. List of data sources
Chapter 3. Introduction
3.1. Research scope & market segmentation
Chapter 4. Frozen Food Market Trends: Drivers & Opportunities
4.1. Key industry trends
4.1.1. Market drivers
4.1.2. Market restraints
4.2. Value chain analysis
4.3. Porter's Five Forces analysis
Chapter 5. Frozen Food Market Trends, By Food Type
5.1. Germany frozen food market movement, by food type, 2016 & 2024
5.1.1. Frozen ready meals
5.1.1.1. Market estimates and forecast, 2014 - 2024 (USD Billion)
5.1.2. Frozen fish/seafood
5.1.2.1. Market estimates and forecast, 2014 - 2024 (USD Billion)
5.1.3. Frozen meat
5.1.3.1. Market estimates and forecast, 2014 - 2024 (USD Billion)
5.1.4. Frozen pizza
5.1.4.1. Market estimates and forecast, 2014 - 2024 (USD Billion)
5.1.5. Frozen potato products
5.1.5.1. Market estimates and forecast, 2014 - 2024 (USD Billion)
5.1.6. Frozen bakery products
5.1.6.1. Market estimates and forecast, 2014 - 2024 (USD Billion)
5.1.7. Others
5.1.7.1. Market estimates and forecast, 2014 - 2024 (USD Billion)
Chapter 6. Frozen Food Market Trends, By Distribution Channel
6.1. Germany frozen food market movement, by distribution channel, 2016 (In %)
6.1.1. Offline
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6.1.2. Online
Chapter 7. Competitive Landscape
7.1. Company market share, 2016
7.2. Strategic framework
7.3. Company profiles
7.3.1. Permira
7.3.1.1. Company Overview
7.3.1.2. Food type Benchmarking
7.3.1.3. Financial Performance
7.3.1.4. Recent Initiatives
7.3.2. Nestlé
7.3.2.1. Company Overview
7.3.2.2. Food type Benchmarking
7.3.2.3. Financial Performance
7.3.2.4. Recent Initiatives
7.3.3. McCain Foods
7.3.3.1. Company Overview
7.3.3.2. Food type Benchmarking
7.3.3.3. Financial Performance
7.3.3.4. Recent Initiatives
7.3.4. Dr. August Oetker KG
7.3.4.1. Company Overview
7.3.4.2. Food type Benchmarking
7.3.4.3. Financial Performance
7.3.4.4. Recent Initiatives
7.3.5. Nomad Foods Europe Ltd
7.3.5.1. Company Overview
7.3.5.2. Food type Benchmarking
7.3.5.3. Financial Performance
7.3.5.4. Recent Initiatives
7.3.6. List of other vendors
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Germany frozen food market is expected to reach USD 15.77 billion by 2024

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