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Costume Jewelry Market

The research report on Costume Jewelry Market is segmented by Product Type, by Gender, By Distributional Channel, by Region – Size, Share, Outlook, and Opportunity Analysis, 2018 – 2025
Costume Jewelry Market – Size, Share,
Outlook and Opportunity Analysis, 2018
– 2025
Costume jewelry also called as junk jewelry, fake jewelry, fashion jewelry, and trinkets is
a jewelry manufactured for a particular fashionable costume. These kind of jewelry are
inexpensive as compared to gold or silver jewelry and it is easy to carry and store.
Costume jewelry or junk jewelry is more popular for necklace and chain, earring, and
rings. Costume jewelry is gaining significant traction due to easy availability and wide
variety of new designs. The basic raw materials used to manufacture costume jewelry
include glass, plastic base metal, stones, leather, beads, ivory, etc.
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Market Dynamics
● Increasing inclination of population towards aesthetic appearance, growing
fashion consciousness, and changing standards of living are the key factor
driving costume jewelry market growth. Costume jewelry is in high demand
among working women, teenagers, and corporate people. Innovation and
adoption of new technology in costume jewelry helps to attract the customers.
Different type of raw materials are used to make costume jewelry such as
synthetic stones, semi-precious stones, glass, plastic, lac, terracotta, pearl and
metals, which makes costume jewelry look different than traditional gold and
silver jewelries. Owing to such benefits, costume jewelry are extensively adopted
by the population. Therefore, increase in upper medium income group across the
world is projected to propel demand for costume jewelry over the forecast period.
The demand for costume jewelry is not limited to wedding season or specific
● Popularity of costume jewelry among different age group across the globe is
creating immense opportunity for growth of the market. According to a report by
Gem and Jewelry Export Promotion Council (GJPEC) 2017, total export of
costume fashion jewelry in 2016, from India was US$ 67 Million, which grew by
116.1% from the previous year.
● However, costume jewelry are not suitable for everyone, as it can cause itching,
irritation, and patch formation, which can result in subsequent allergies. Also,
most of the costume jewelry are made from nickel, as it is easily moldable,
cheap, and durable, where as it is also the common metal, which is prone to
cause allergies.
Market Outlook
● Among product types, necklaces and chains segment accounted for the highest
market share in the market in 2017. Necklaces and chains have gained
significant traction in the market due to ease of use in carrying and storage.
Furthermore, it is inexpensive and doesn’t require much security and attention.
● Among distributional channel, supermarket segment dominated the market in
2017, owing to availability of many different brands of jewelry in the same place,
which gives consumer wide variety of costume jewelry. The segment is projected
to have dominant position in the market over the forecast period.
● North America held highest market share in the global market in 2017. The
region is projected to maintain its dominance over the forecast period, owing to
increasing online retail market, increase in prices of gold, silver and diamond and
affordable prices of costume jewelry help to boost the costume jewelry market.
● Asia Pacific is projected to be the fastest growing region in the market over the
forecast period, owing to factors such as rising disposable income, abundant
availability of raw materials, urbanization & westernization, and growth of
e-commerce websites. Emerging economies such as China and India are
creating immense opportunities for growth of the market.
Key players in Global Costume Jewelry Market
● Key players operating in the global costume jewelry market include Avon Product
Inc., Buckley London, Cartier, Swank, Inc., Louis Vuitton, DCK Concessions,
Billig Jewelers Inc., Stuller Inc., Giorgio Armani S.p.A, and BaubleBar Inc.
● Key market players are launching new costume jewelry products, in order to
meet the rising demand for junk jewelry from consumers. For instance,
manufacturers have designed different types of costume jewelry for different age,
working, and household people such as pendants, anklets, and pins.
Manufacturers are also using traditional raw materials such as kundan and polka
to innovate the product.
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