Diaper Bag Market

Diaper Bag Market - Size, Share, Trends, and Forecast to
2025
A diaper bag also known as a nappy bag is a storage bag that is equipped with
several pocket spaces that is big enough to carry utilities required for taking care of a
baby. Diaper bags are generally small enough and usually fit on or under the baby
carriage or buggy and can even be carried as a backpack.
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The global diaper bags market was valued at US$ 600 Mn in 2017 and is projected
to increase to US$ 850 Mn by 2025 with a CAGR of around 6.2% during the forecast
period (2018-2025). The major driver for growth of the diaper bags market is its
convenience on account of the number of pockets and openings allowing the user to
keep all baby related items and the ability to carry the same while travelling or for
daily use. Some diaper bags are equipped with rigid handles and wheels so that the
user can cart one around or travel, letting the person hold the baby more firmly,
complete more mundane tasks such as paying, opening doors etc. while also
reducing the possibility of a back pain. There are many types of diaper bags
available in the market, including backpack, messenger, traditional, satchel, clutch,
hobo, and tote styles. Most of these diaper bags are equipped with a padded mat for
changing a baby's diaper on-the-go.
By product type, the backpack segment was valued at US$ 150 Mn in 2017and is
expected to increase during the forecast period as a backpack diaper bag looks like
a regular backpack however, with extra pockets to hold wipes and changing pads,
among other items. Other products such as the traditional diaper bag, gives the
customer more room to store the required items while distributing the load on the
customers shoulders evenly. However, due to changing fashion trends customers
are reducing the use of large bags, as they prefer carrying baby products according
to specific requirement for activities such as travelling.
The North American region for diaper bags was valued at US$ 134 Mn and is
expected to increase to US$ 150 Mn by 2025. This is due to the convenience
associated with the use of diaper bags along with the rising birth of kids in the North
American region. According to National Centre for Health Statistics, the birth rate in
the U.S. is up to 12.4 per 1,000 people. As a result North America is expected to
account for the largest share in global diaper bags market and it is projected to
continue the dominance over forecast period. Africa is projected to have a significant
growth rate with high share contribution in the diaper bags market during the forecast
period. This is on account of the high fertility in the African regions as compared to
other regions. According to the W.H.O in 2017 African women had 4.5 children on
average, while in Asia the figure is 2.1 children, in Latin America 2.0, in North
America 1.9 and in Europe 1.6.
Asia Pacific is expected to witness the fastest growth in the global diaper bags
market, due to rising birthrate among emerging economies such as India and the
Philippines amongst others leading to increasing demand for infant care items.
According to the W.H.O Philippines has one of the highest birth rate in the Asia
Pacific region standing at 23.7 births per 1000 people in 2017. Factors such as these
are expected to drive the growth of the global Diaper Bags market.
By application the travel use segment is expected to dominate the global diaper bag
market and is expected to continue its dominance during the forecast period. This is
due to the rising travelling activities globally. For instance according to the EU,
Germany recorded highest expenditure of US$ 89.19 billion on international travel in
2016, followed by the U.K. with US$ 72.24 billion and France with US$ 45.15 billion.
Factors such as these are expected to
Companies have also begun producing diaper bags with a more rugged look, as part
of a growing sector of the baby-products market designed to target men. Various
manufacturers and distributors are also engaging in organic and inorganic activities,
in order to attract customers and increase their presence in the market. For instance,
J.C. Penney Co. Inc. (JCP) began opening stores that sell baby care related
products including diaper bags in 500 of its departmental stores after the closure of
its Babies R Us stores in 2018.
Some of the major players operating in the global diaper bags market include
Carter's, Inc., Sanrio Co., Ltd., Graco, J.J Cole Collections, SUNVENO, Trend Lab,
LLC, OiOi, Arctic Zone & California Innovations Inc., Petunia Pickle Bottom,
Storksak, Ju-Ju-Be, and Amy Michelle amongst others
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The global diaper bags market was valued at US$ 600 Mn in 2017 and is projected to increase to US$ 850 Mn by 2025 with a CAGR of around 6.2% during the forecast period (2018-2025)