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Drinkable Peanut Powder Market

The research report on Drinkable Peanut Powder Market is segmented by Product Type, by Application and by Distribution Channel - Size, Share, Trends and Forecast till 2026
Drinkable Peanut Powder Market - Size,
Share, Trends and Forecast till 2026
Peanut powder contains sufficient amount of protein, vitamin E & niacin, fiber, and
manganese, which makes it nutritional plant-based protein supplement. Peanut powder
is made by pressing peanuts and it is free from natural oil.
Advances offered by drinkable peanut powder such as nutritional value and high protein
supplement are driving the global drinkable peanut powder market. For instance, the
protein fat ratio in peanut powder is (6gm protein: 1.5gm fat) along with fiber. 15gm of
peanut powder contains 8gm of protein and 70 calories.
Peanuts powder used in nutritional snack-food and confectionery product to improve its
nutrition. Peanuts contain high protein (34gm/100gm) as compare to dairy products
(1.6gm/100gm), eggs (13gm/100gm), and meat (26gm/100gm), which makes peanut a
healthy nutritional snack food and helps to improve nutritional value of protein powder.
Peanut with Coenzyme Q10 helps to enhanced working capacity of heart.
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The global drinkable peanut powder market was valued at US$ 505.19 million in 2017
and is anticipated to register a CAGR of 4.91% in terms of revenue, over the forecast
period to reach US$ 728.87 million by 2025.
The major growth driver for drinkable peanut powder market is demand for food
processing across the globe owing to increasing drinkable peanut powder demand. For
instance, according to the United States Department of Agriculture (USDA), food
processing industry in Japan was valued at US$ 216.1 billion in 2016. As peanut
powder contains functional compounds such as protein, fiber and antioxidant that are
used as a functional ingredient in food processing industry.
Peanut powder shakes segment held significant market share of drinkable peanut
powder market in 2017 and is expected to exhibit positive growth during the forecast
period. This is owing to shakes being one of the easiest and convenient ways to
increase protein intake, which helps to support muscle growth and other body functions
such as tissue repairing and building. Furthermore, people also prefer shakes over
other energy drinks.
Supermarket segment is expected to exhibit the highest growth in the peanut powder
market. This is due to availability of varieties and flavors in these channels. For
example, peanut powder is available in flavours such as chocolate, honey,
unsweetened and banana. Major retailers around the globe focus on unique marketing
activities to increase product sales. For example, Big Bazar, a major retailer in India,
celebrated National Nutritional Week in 2016. This program showcased ready-to-drink
and ready-to-food products in its stores across the country.
Asia Pacific exhibited positive growth in the global drinkable peanut powder market in
2016 and it is expected to increase during forecast period, Major driving factors
responsible for growth of peanut powder market are increasing awareness about peanut
powder for application in protein shakes and smoothies among health conscious
consumers. Consumers in countries such as China and India are adopting peanut
powder as a healthy snack for weight management and to aid in reducing symptoms of
cardiovascular disease. Peanuts are polyphenol antioxidant and source of resveratrol,
which could aid in lowing risk of heart diseases, cancers, degenerative nerve diseases,
tumours and inflammation.
Europe is third-largest consumer of peanut powder after North America and Asia
Pacific. European peanut powder market is expected to exhibit growth during the
forecast period, due to shift in consumption pattern, where consumers prefer vegetable
sources and plant sources of protein instead of meat. According to CBI - Ministry of
Foreign Affairs, Europe’s estimated peanut (groundnut) consumption is 550,000 tons
per year and imports show a growing market with an annual increase of 1.2% in volume
(4.3% in value) from 2011 to 2015. Furthermore, European peanut import market
showed growth with an annual increase of 1.2 % in volume and 4.3% value in peanut
from 2011 to 2015 according to CBI - Ministry of Foreign Affairs.
Some of the major companies operating in the global drinkable peanut powder market
are Golden Peanut and Tree Nuts, J.M. Smucker Company, Santa Cruz Organic, Bell
Research Companies, Inc., Peanut Butter & Co., Sukrin Ltd., Protein Plus, LLC, and
Nutrinity Foundation.
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