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The research report Printing Machine Market is segmented by Product Type, by End User and by Geography - Size, Share, Outlook, and Opportunity Analysis, 2018 – 2026
Printing Machine Market - Size, Share, Outlook, and
Opportunity Analysis, 2018 – 2026
Printing Machine are devices used for reproducing text and images using a template.
Printing Machines are used by the publishing companies to print various documents
in large and commercial volumes. These machines use the simple mechanism of
applying pressure to a thoroughly inked moulded surface resting on the designated
cloth of paper. The development of printing machines has made for printing of books,
newspapers, magazines, and other such reading materials in huge numbers. Printing
plays an important role in the promotion of literature. For instance, according to
World Association of Newspapers and News Publishers (WAN-IFRA) 2017 facts
report, it is estimated that daily 2.7 billion of the world’s population around the world
reads a newspaper in printed format.
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Growing packaging industry and increasing demand for advance graphics in
packaging industry are major driving factors for growth of the printing machine
market, globally. For instance, according to the Coherent Market Insights analysis, it
is estimated that India packaging industry is expected to grow with a CAGR of 18
percent over the forecast period (2015-2020). Furthermore, increasing e-commerce
industry is become one of the major driving factor for packaging market growth,
which parallel accelerated the demand for printing machine. For instance, according
to the Indian brand equity foundation, in 2016, the India e-commerce industry
generated the revenue of US$ 15 billion and is expected to reach US$ 64 billion
2020, with a CAGR of 44.8 percent over the forecast period 2016 – 2020.
Offset printing process used in majority of the printing applications is driving
the printing machine market growth
The offset printing process is the most common form of printing method used for
many applications such as book notes, packaging, marketing material etc. If anything
needs to be printed it can be done with the help Offset Printing. This printing
technique is used for newspapers, books, legal forms, and documents, magazines,
brochures, business cards, letterhead, catalogues, booklets, business forms, flyers,
brochures, calendars, invitations, packaging industry, and much more. Offset printing
process is often used in combination with lithographic printing. In offset-lithography,
the paper does not come into direct contact with the printing plate. Instead, the
image is transferred to a rubber roller. The process produces prints with rich, smooth
solids without the streaking found in lesser quality prints. This printing method is very
suitable for print media. Thus, offset printing is more widely used for printing purpose
and hence it is expected that market for offset lithography printers will be majorly
driven by growth in the printed media sector.
Majority of the population worldwide is indulging in reading activities on a daily basis
such as newspaper, magazines, books or comics. Although these forms of reading
materials are widely used by many people, the growth of digitalization is likely to
impact the growth of print machine market. For instance, according to World
Association of Newspapers and News Publishers (WAN-IFRA) 2017 facts report,
digital advertising revenue reached to US$ 9588 million in 2016, up from US$ 9110
million in 2015, observing an increase of 32 percent in past five years. This
increases the challenges faced by publishers. Increasing penetration of digital data
or reading materials such as subscribing to online news websites, e-books etc. is
likely to hamper growth of the printing market.
Printing Machine Market: Regional Insight
On the basis of region, the printing machine market is segmented in to North
America, Europe, Asia Pacific, Latin America, The Middle East, and Africa.
Asia Pacific is the major contributor in the Printing machine market growth, owing to
growing print markets in this region. In 2016, daily print newspaper circulation in
Asia increased by 8.80 percent over one year and 40.10 percent over five years’
time span. Moreover, according to the March 2017, updates by India Brand Equity
Foundation (IBEF), in India print media contributes to a significant portion of the total
advertising revenue, accounting for almost 41.2%. Thus, increasing adoption of
printed media in Asia Pacific region is propelling demand for printing machine
market, which in turn is expected to account for considerable market share
throughout the forecast period.
Printing Machine Market: Competitive Insight
Some of the key players operating in the printing machine market are Advanced
Vision Technology Ltd., Agfa Graphics, Bobst, Dover Corp., Eastman Kodak
Company Goss International Americas, LLC. MITSUBISHI Heavy Industries LTD.,
MINO Group Co. LTD., MISHIMA Co. LTD., and Sakurai Graphics Systems
Corporation.
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Author
apeksha motghare
apeksha motghare533   documents Email
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