Asia Pacific Footwear Market to Touch a Value of US

Asia Pacific Footwear Market to Touch a Value of
US$39.4 bn by 2020-end due to Influence of
Fashion Trends
The Asia Pacific footwear market is cluttered with a large number of market vendors
who are progressively absorbing the market tendencies to cater to the needs of the
consumers. It is expected that the market vendors would keep making changes to
their marketing strategies as well to their logistics in order to stay relevant in an everchanging market. The Asia Pacific market for footwear is characterized by changing
trends and propensities, and this puts pressure on the market players to continually
recalibrate their approach. The leading market players are expected to expand their
product portfolio in order to accommodate the varying needs and preferences of
customers. Fashion trends also play a pivotal role in influencing demand within the
Asia Pacific market for footwear, and hence, the market players are required to stay
wary of the latest fashion quotients. The leading market players can afford to produce
footwear of all types including fashion wear, sports shoes, and footwear for daily use.
Besides this, the leading market players are expected to use the durability and quality
of their products as the basis for projecting them in the market. NIKE Inc., ABC-Mart
Inc., ANTA Sports Products Ltd., Pou Chen, Bata India Ltd., Asics Corp., Li Ning Co Ltd.,
and Yue Yuen Industrial (Holdings) Ltd., are some of the key players in the Asia Pacific
market for footwear. The smaller market players are expected to focus on attracting
consumers from their respective regions.
A report published by Transparency Market Research (TMR) digs into the trends and
opportunities floating in the Asia Pacific market for footwear. The report predicts that
the Asia Pacific market would expand at a steady CAGR of 2.0% over the period
between 2014 and 2020.
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70
Influence of Fashion Industry Drives Demand
The growth of the market for footwear in Asia Pacific largely relies on the popularity
of fashion trends and pop culture in the region. Since the dispelling of fashion trends
through social media, magazines, and other channels has become popular across
India, China, Japan, and Malaysia, the demand within the Asia Pacific footwear market
has escalated. Furthermore, the sports industry has also played a key role in driving
demand within the Asia Pacific market for footwear. The availability of shoes
customized for different sports has created growth spaces within the regional market.
On an extrinsic front, the rising population in China and India coupled with an increase
in the disposable income of the masses has also created demand within the Asia
Pacific footwear market.
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Manufacturing of Pirated Footwear to Hamper Growth
Despite the swift growth of the market for footwear in Asia Pacific, several impeding
factors exist in the regional market. India has a wide market of duplicate goods which
covers the footwear segment as well. The cajoling of the public by the sellers of
duplicate goods affects the overall growth of the market for footwear. Besides this,
the trends in the fashion industry keep changing, and this makes it difficult for market
players to cater to the preferences of the people. Nevertheless, the indispensable
need for footwear across all the population demographics is expected to maintain a
regular inflow of demand within the Asia Pacific footwear market.

Asia Pacific Footwear Market to Touch a Value of US$39.4 bn by 2020-end due to Influence of Fashion Trends

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