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Text Analytics Market to Be Worth Us$12.16 Bn with Increasing Priority of Consumer Preferences

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Text Analytics Market to Be Worth US$12.16 Bn with Increasing Priority of Consumer
According to a recent report compiled by Transparency Market Research (TMR), the
vendor landscape of the global text analytics marketis estimated to show remarkable
growth owing to the growing demand for IT industry all around the world. Large
industries like aerospace and defense industries along with the telecom sector are
major contributors of the text analytics market share worldwide. Defense and
aerospace industries also implement text analytics in order to study their previous
operation patterns as well as to optimize their future operations.
Some of the major players of the global text analytics market are Angoss Software
Corporation, RapidMiner, Inc., IBM Corporation, Attensity Group, Inc., and Microsoft
Corporation. The competitive landscape of the market is fragmented with the
presence of many big vendors who are focusing more on creating their brand image
the largest in order to stabilize its foothold in the market. New entrants are expected
to devise strategic alliances in order to give tough competition to major players and
to counterattack them in terms of drawing more revenue shares.
As per the TMR report, the global text analytics market is anticipated to earn
US$12.16 bn by the end of 2024. The market is expected to expand with a healthy
CAGR of 17.6% within the forecast period of 2015 to 2024. As per end-user, the
military and defense sector is seen to be exceeding all other end-users by 19.7%
revenue share and is expected to continue dominating the market in the future years.
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Information Technology (IT) to Bring Tremendous Growth in Coming Years
Due to the fact that data analysis provides a better understanding of the overall
behavior of consumer and their priorities, the growth of the market has seen
immense acceleration as more and more companies are entering the market with
complete focus on text analytics enhancement. Data in the form of text overflows
from multiple sources like the platforms of social media, e-mails, and reviews of
consumers on various web portals of the companies. The market is competitively
intense with various align strategies along with high priority to consumer preference,
thus making the overall demand for market accelerate in the long run.
The telecom and IT sectors are predicted to soon overpower the world with rising
number if text analytics solutions in order to achieve visible improvement is core
operations, internal processes, and market trends. IT sector is to initiate core
competencies that enables digitalization and will need effective text analytics solutions
to function at a faster speed. With the introduction of IT into the usiness sector, it is
more convenient to store valuable information which further helps to analyze their
strategies and produce better results for the consumers.
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Licensed Product Copy Purchase to Affect Market Growth in Negative Light
Although the text analytics market is seeing tremendous growth all around the world,
factors like high cost and expenditure of on-premise solutions, and license product
copies purchase may act as a hindrance to the market. Obtaining licensed copies for
products is usually done carelessly and with contempt, thus, posing threat to the
market worldwide. However, many vendors are focusing on ways and means to
achieve recognition in the market by the utilization of text analytics, and this may
drive the global text analytics market in the future years.
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