A2P Messaging Market

Rapid Growth Mobile Marketing And Hybrid Technology is Also Expected To Create
Lucrative Opportunities For The A2P Messaging Market
A2P Messaging Market: Overview
Application-2-person messaging has gained popularity in the worldwide as it
automatically send messages to customers. It is largely used by various business
organizations to communicate with their customers, helps in facilitating delivery of
time-sensitive alerts, and authenticate user of online services.
The global A2P messaging market can be classified on the basis of end users and
product type. The key end users in which the market is segmented are tourism, BFSI,
entertainment, retail, healthcare, media, marketing, and others. The demand for A2P
messaging is likely to increase in BFSI industry as various services provided by the
bank such as account transfer, requesting account information, and making payments
in which messaging are widely used.
The report on the global A2P messaging market presents an in-depth analysis on this
market. It includes the major factors responsible for the growth of this market.
Drivers and restraints give the current picture of the market, whereas trends and
opportunities will provide how the demand for A2P messaging will shape in future.
Segmentation supports and justifies the above-mentioned factors. In addition,
geographic analysis and vendor landscape explains how investors and players can take
strategic decisions in the coming years.
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A2P Messaging Market: Trends and Opportunities
The rapid growth in mobile and internet penetration across the globe has grown the
need for A2P messaging. Rising use of mobile banking, mobile payments, mobile
healthcare, and online purchase has further augmented the demand in this market. In
addition to that, rapid growth mobile marketing and hybrid technology is also
expected to create lucrative opportunities for the A2P messaging market. Increasing
employment of A2P messaging in various industries are expected to drive market’s
growth in the near future.
On the contrary, rising threats related to mobile malware, spam messaging and
phishing, and technical irregularity related to the concept of bulk SMS might deter
the growth of the A2P messaging market.
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A2P Messaging Market: Geographic Analysis
Key regions covered in the global A2P messaging market are Asia Pacific, North
America, the Middle East and Africa, Europe, and Latin America. Among these
regions, North America is expected to lead the market. This is attributed to the
growing demand of A2P messaging platforms mainly in the financial institutions and
banks. Moreover, various market interactive services in North America use A2P
messaging technology for donations, elections, and voting. Presence of large number
of leading players and rapid shift from desktop-first to mobile-first strategy are
further benefitting the growth of the A2P messaging market. On the other hand, Asia
Pacific is expected to offer lucrative growth opportunities for the A2P messaging
market in the coming years. This is attributed to the rising demand for customer
management service in the region.

A2P Messaging Market

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