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Women Intimate Care Market

Women Intimate Care Market Expected to Reach US$ 34.80 Bn by 2026
According to a new market report published by Transparency Market Research
titled Women Intimate Care Market (Product– Intimate Wash, Liners, Oils, Masks,
Moisturizers & Creams, Hair Removal (Razors, Wax, Depilatories), Powder, Wipes,
Gels, Foams, Exfoliants, Mousse, Mists, Sprays, E-Products); Age Group (12-19 Years,
20-25 Years, 26-40 Years, 41-50 Years, 51 and Above); User Type (Women with
Child, Women with no Child); Distribution Channel (Online (Online Retailers,
Company owned Platforms), Offline (Hypermarket/Supermarkets, Pharmacy, Beauty
Salon, Others (Departmental Store, Specialty Store)))) - Global Industry Analysis, Size,
Share, Growth, Trends, and Forecast 2016–2026, the global women intimate care
market is expected to reach a value of US$ 34.80 Bn by 2026. In terms of value, the
market is estimated to expand at a CAGR of 4.4% during the forecast period from
Rising purchasing power, and growing population of working women with increasing
disposable income is projected to boost the growth of the women intimate care
market over the forecast period. Furthermore, increasing awareness about women
intimate care in the emerging and developing markets with improving lifestyles of the
middle class income group is also projected to spur the market growth over the
forecast period. Continuously rising marketing strategies with increasing research and
development of major players is also anticipated to fuel the market growth in the
coming years. Furthermore, growing demand for organic women intimate care
products among users is likely to augment the growth opportunities for the market
over the forecast period.
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Growing initiatives by governments and organizations to increase the level of
consumer education and to eliminate taboos associated with several of these products
is also expected to drive the market growth of women intimate care products over
the forecast period. Growing number of women are becoming financially independent
which has encouraged major manufacturers to make them their target consumers and
influence their purchasing behavior. This in turn is expected to enhance the sales of
women intimate care products, contributing to market growth in the coming years.
Manufacturers in the industry are persistently focused on introducing organic and
innovative products in the market which are scented, easy to use, and easily
available which is projected to further encourage the growth of the women intimate
care products market over the forecast period.
Based on product, the hair removal segment is expected to contribute majorly to the
market in the coming years. The segment is further categorized into razors, wax, and
depilatories. Furthermore, panty liners segment is expected to capture the major
market share following the hair removal segment. The growth of the segment is
attributed to the increasing e-commerce, growing preference for organic and biodegradable products, and rising acceptance of panty liners among users. Based on
distribution channel, the offline segment is projected to hold major share of the
hypermarkets/supermarkets, pharmacy, and beauty salons. Hypermarkets/supermarkets
are projected to contribute majorly to the market growth in terms of revenue. The
growth is attributed to the availability of various products at one place along with
various discounts to attract the consumers to increase the product sales.
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The Asia Pacific women intimate care market is anticipated to acquire major share of
the market in terms of revenue over the forecast period. Various factors such as
increasing awareness among users in emerging countries, and rising purchasing power
along with growing population are projected to contribute to the regional market
growth in the coming years. Furthermore, growing adoption of western culture &
lifestyle, and high brand loyalty is expected to create huge opportunities for
established brands such as Kotex, Sofy, Naturella etc. and encourages the new
entrants to differentiate their product offerings for increasing their consumption/sales
in the China feminine hygiene industry. This in turn is projected to influence the
market growth for women intimate care products in the country.
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