Eye Makeup Market

New And Innovative Eye Products That Is Suitable For The Modern Lifestyle Is Also
Stoking Growth Of Eye Makeup Market
The global eye makeup market is experiencing steadfast growth, thanks to the
increasing sales of beauty products through online shops and mail-orders that
complement traditional physical retail stores. Today, large companies offer a range of
new and exciting products that are marketed through social media channels such as
Instragram and YouTube. These channels help to reach a wider audience, especially
the Millennials and Generation Z that are considered to be twice likely to adopt
technology than the previous generations. Further, the importance of beauty among a
large percentage of women in this population group is driving sales of beauty
products that include eye makeup.
Eye makeup products are applied around the eye to enhance the appearance of the
eyes and to accentuate the beauty of the eyes. Eye makeup products include eyeshadow, eye-liner, eye-brow products, and other products that can enhance the eyes.
The introduction of new and innovative eye products that is suitable for the modern
lifestyle is also stoking growth of eye makeup market. For instance, the demand for
waterproof makeup is strong as they can withstand heat and humid weather
conditions. Waterproof makeup is particularly popular among women who are
exposed to hot and humid weather conditions due to work requirements.
In addition, smudge-free eye makeup such as waterproof eyeliners are increasingly
gaining popularity among sportswomen that participate in swimming, athletics, and
other humid outdoor activities. Mineral eye makeup is increasingly gaining popularity
in the eye makeup market as it is natural and contains inorganic substances sans
carbon. With the increasing demand for natural mineral eye makeup products, the
overall eye makeup market will receive a boost in the upcoming years.
Lastly, the introduction of 3D makeup printers holds immense promise for the growth
of eye makeup market. The printer works in the way that it allows the user to print
their own eye shadow that may be desired.
A report by Transparency Market Research (TMR), projects the global eye makeup
market to be evaluated at US$5,867.5 mn in 2017. The growth of this market is
anticipated to be impressive in the upcoming years with a CAGR of 5.9% during the
forecast period of 2017 to 2022. Progressing at this rate, the market will likely
become worth US$7,820.4 mn by the end of 2022.
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Here are some key insights about developments in the global eye makeup market
over the forthcoming years:
Among the various product types, the eye liner segment dominates and is anticipated
to represent 25.8% of the market in 2017. The eye liner product segment is likely to
expand at a CAGR of 5.1% between 2017 and 2022 to serve a demand that will
attract a revenue of US$1,946.3 mn by the end of 2022.
As per sales channel, supermarket, hypermarket, pharmacies, health and beauty
retailer, e-commerce, and other sales channel are the segments into which the global
eye makeup market is divided in this report.
From a geographical standpoint, Asia Pacific except Japan (APEJ) is a key market
amongst all regional markets for eye makeup. The region is expected to lead vis-à-vis
revenue in 2017. Going forward, APEJ is anticipated to display the leading growth
rate over the forecast period between 2017 and 2022.
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