Mixed Reality In Gaming Market

Mixed Reality In Gaming Market - Demand for Immersive Virtual Gaming Experience
Boosts Growth
The presence of a copious number of small and big players makes the mixed reality
in gaming market fragmented, as per a recent market publication by Transparency
Market Research (TMR). The market is foreseen to witness the entry of regional
players leading to further fragmentation and stiff competition among players for
greater market share. In this scenario, savvy players are pouring money into research
and development to set up new facilities for innovation. These players are also vying
for partnerships and alliances to tap into technological expertise and understand
cultural preferences to develop games for regional markets. Collaboration of Microsoft
with HP, Lenovo, Dell, and Acer to develop mixed reality headsets is a case in point.
Some of the key companies operating in the global mixed reality in gaming
market are Canon Inc., Microsoft Corporation, Infinity Augmented Reality Inc., Seiko
Epson Corporation, Lenovo Group Ltd., CCP hf,., Six Flags Entertainment
Corporation, Osterhout Design Group, Dagri LLC, Magic Leap Inc., Recon Instrumnets
Inc., Ubisoft Entertainment, HTC Corporation, Meta Company, and Samsung
Electronics Co. Ltd.
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As per estimates of a report by TMR, the global market for mixed reality in gaming
is predicted to rise at a stellar 38.06% CAGR in terms of revenue for the forecast
period from 2017 to 2025. At this rate, the market is estimated to be worth
US$187.13 mn by the 2025 end. By component, mobile apps led the market in 2015
followed by software. In terms of application, entertainment segment is likely to hold
the maximum share of the market over the forecast period. Vis-à-vis revenue, the
personal end-use segment is predicted to lead the overall market through 2025.
Geography-wise, North America is registered to be the most lucrative market for
mixed reality in gaming powered by growth in the U.S. and Canada.
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Demand for Immersive Virtual Gaming Experience Boosts Growth
At the forefront of driving the mixed reality in gaming market is unceasing growth of
the gaming industry. The rising demand for mixed reality in video games among
gaming geeks is likely to bode well for this market’s growth. The incorporation of
mixed reality provides an immersive virtual environment and enables gamers to
experience virtual reality on their gadgets. For example, the launch of Microsoft
Hololens motion controllers and developer kits is serving to aid market players
stimulate the development of mixed reality in gaming.
The ceaseless adoption of smartphones equipped with mobile data is generally stoking
demand for entertainment and informative apps. Gaming apps especially the ones that
provide immersive virtual environment account for widespread demand among
gaming enthusiasts.

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