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Global Electric Shavers Market

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Global Electric Shavers Market: Consumer awareness regarding hygiene is another factor that is complementing the growth of this market
Global Electric Shavers Market:
Consumer awareness regarding hygiene
is another factor that is complementing
the growth of this market
Global Electric Shavers Market: Overview
Electric shavers have gained rapid demand
among the consumers over the past few years.
The global shavers market is still dominated by
the non-electric shaver segment, yet the
demand for the same has seen a decline over
the past few years. This is due to the
convenience that is offered by electric shavers.
Further, consumer awareness regarding
hygiene is another factor that is
complementing the growth of this market at
present. They are widely used for the removal
of unwanted hair that appears on the face or
on other parts of the body. This process is done
by the use of rotating or oscillating blades that
are placed behind a metal guard. Electric
shavers provide the most convenient form of
shaving, hence they are gaining rapid
acceptance among the consumers.
Companies Mentioned in Report
Some of the key players operating in the
market are Procter & Gamble, Koninklijke
Philips N.V., Spectrum Brand Holdings,
Panasonic Corporation and Conair
Corporation.
The global electric shavers market has been
segmented on the basis of product, distribution
channel, end use and region. The report
provides the current market size and
anticipates its status over the forecast period.
The report also analyzes factors driving and
inhibiting growth of the electric shavers
market. The report will help manufacturers,
suppliers, and distributors to understand the
present and future trends in this market and
formulate strategies accordingly.
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Global Electric Shavers Market: Drivers and
Restraints
Electric shavers are gaining rapid demand due
to consumer inclination towards automation.
This is also fuelled due to consumer exposure
to new technologies, which are done by way of
advertisements and promotions through
several channels. Increased spending capacity
towards luxury items is another key factor
which is complementing the growth.
Population plays a key role in the growth of this
market, although a very small percentage of
the global population make up for the electrical
shavers market at present.
The market is however, restrained by the high
price of electric shavers and widespread
availability of its non-electrical counterparts in
the market. The global electrical shavers
market is highly restrained by the high price of
these products. The types of electrical shavers
such as rotary shaver, foil shaver, clippers and
wet/dry shaver are priced on the higher side
due to which majority of the consumers refrain
themselves from buying such products and they
opt for conventional shaving products which
are significantly cheaper than electrical shavers,
although the same increases the overall
expenditure on personal care products.
Further, due to the high price of the products,
the manufacturers of electric shavers are facing
difficulties in exploring the potential regions for
expansion opportunities. Further, electrical
shavers face a major threat from their nonelectrical counter parts in form of internal
substitutes. Due to the widespread presence of
its substitutes, consumers at present are
focused on non electrical shavers due to which
the market for electrical shavers is experiencing
a slow growth at present.
However, entry of small scale players is
expected to pave the way for low cost electric
shavers in the market which is expected to gain
consumer attraction. Since, majority of the
consumers refrain themselves from buying such
products due its high price, availability of low
cost electric shavers would ensure proper
growth of the market in the future, thus posing
to be a suitable growth opportunity for the
market.
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Global Electric Shavers Market: Key Segments
The global electric shavers market has been
segmented on the basis of product types into
foil shavers, rotary shavers, wet/dry shavers,
clippers and accessories. Clippers dominated
the market in terms of revenue and volume,
accounting for the major market share in 2015
and are expected to retain market dominance
throughout the forecast period. Clippers are
majorly used for cutting/trimming facial hair.
Clippers are mostly preferred for cutting long
hair and also since they come with varied type
of attachments which are inclusive of guard
combs of various sizes. They are also
considered to be suitable alternatives for
scissors. Majority of the salons and parlors have
adopted the usage of clippers to cut long hair.
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