automotive films

Automotive films trends and market
Automotive Films are used for heat and glare reduction, thermal insulation and UV filtration
purposes. They are applied on automobile windows and help reduce energy costs arising from
air conditioning. Moreover, UV protection and thermal insulation protects vehicle interiors
and passengers from exposure to harmful radiation. Also, films provide mechanical
protection to prevent shattering of windows during accidents. Wrap films are used for
advertising on vehicles.
The increased safety features of automotive films are the major market drivers. The major
challenges are regulations in countries regarding tinted glass. The regulations are a result of
concerns related to passenger safety in public vehicles and national security.
Automotive Films Market Outlook
Asia Pacific is the largest market for automotive films. This is due to burgeoning growth in
the automotive industry in India, China and Indonesia. Combined car sales in these countries
topped 32 million in 2015. The tall number is attributed to rising population and high
disposable incomes among the emerging middle class in these countries. In India, strict laws
on automotive films are due to concerns regarding women safety in public vehicles such as
taxis and buses. The regulations are expected to hinder market growth in India.
North America and Europe are the next largest markets. The demand for SUVs and pickup
trucks has risen in U.S. and Canada. A high preference for personal transportation in North
America is expected to drive the automobile sector in the region. Whereas, Europe despite
having a rich population is comparatively less inclined towards personal transportation due to
a well-developed public transport infrastructure.
Latin American markets have witnessed a slowdown in the automobile industry. Political
turmoil in Brazil, Argentina, Colombia and Venezuela has contributed to this slowdown. The
new Trump administration’s decision to renegotiate NAFTA has threatened the sales of
Mexican made cars in the U.S. According to the Mexican Statistical Institute, automotive
industry accounted for 3.4% of Mexico’s GDP in 2015. The number is expected to fall in the
forecast period if NAFTA renegotiation goes ahead as planned.
In Middle East, the GCC’s initiative to diversify industrial portfolios include the automotive
industry, but growth is sedate so far. Though results are expected over the forecast period.
Moreover, consumption in the wrap films segment is expected to increase with the upcoming
FIFA World Cup 2022 in Qatar. The arrival of millions of fans will create a demand for
advertising space.
Africa led by South Africa and Nigeria is witnessing growth across all manufacturing sectors
including automotive. South Africa is a major automotive manufacturing country and
increased investment is a result of cheap labor, high technical expertise in the region and
proximity to growing East African countries.
Window films hold the largest market share among all segments. The application of window
films increases sun protection and also makes the vehicle aesthetically appealing. It does not
block radio waves and is cost effective. Wrap Films can be used on cars and commercial
vehicles for advertising. They can be printed on and are customizable based on size and
Window Films and Passenger cars hold the largest market share in their respective segments.
Wrap films are the fastest-growing segment due to demand for advertising space.
In March 2017, the 3M Company announced to acquire Scott Safety from Johnson Controls
International Inc. for US$ 2 Bn. The deal will allow 3M to move into safety division and may
lead to product innovation in automobile window films.
Major players in the automobile films market are 3M Company, Eastman Chemical
Company, Avery Dennison Corporation, Lintec Corporation, and Saint-Gobain Performance
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Automotive Films Market report categorizes global market on the basis of film type, and vehicle type - Global Industry Insights, Trends, Outlook, and Opportunity Analysis