Grooming Products Market

Grooming Products Market Segmented Industry Insights,
Trends, Outlook, and Opportunity Analysis Till 2026
Grooming products are used to clean or nourish the body. The products are
utilized for various body parts such as skin, hair, lips, and teeth. Increasing
adoption of grooming products for aesthetic appeal is driving growth of the
market in emerging economies. Increasing awareness towards overall body care
and social trends have resulted in market growth. However, stringent regulations
regarding ingredients and growing preference of consumers towards organic
products is restraining growth of the market.
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The online distribution channel segment is projected to hold dominant position
in market, owing to high convenience offered to the consumers. Customers are
referring the internet for grooming tips, which has resulted in a rise of grooming
websites and blogs, which in turn is fueling growth of the market. The skin care
segment is projected account for major market share along with shaving and
make up products, owing to growing concerns regarding aesthetic appeal.
Snapdeal, a popular Indian online marketplace, revealed increased use of
grooming products by men in their sales report. Face care, body care, and hair
care were more popular among men than women according to the company.
Major players operating the grooming products market include Beiersdorf AG,
Colgate-Palmolive, Coty Inc, Energizer Holdings Inc., Johnson and Johnson,
Koninklijke N.V., L’Oreal Group, and Mirato S.p.A
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Asia Pacific region has largest market in the global grooming products. Increasing urban population has contributed to growth of the grooming products market. Increasing number of local players offering grooming products at cheap rate are also fueling growth.

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