Pearl Milk Tea Market

Pearl Milk Tea Market - Global Industry Insights,
Trends, Opportunity Analysis 2018-2026
Pearl milk tea is a tea-based beverage, which is also known as boba juice, bubble
tea, simply boba or bubble milk tea. Pearl milk tea is made by blending fruits, milk
with tea along with tapioca, and can be consumed in both cold and hot forms. Bubble
tea serves as a substitute to green tea, as it is highly cost-effective as compared to
green tea. Its wide availability has led to increased consumption as compared to
normal tea. This in turn, is increasing the demand for bubble tea among the young
populace. The availability of varied fruit flavored bubble tea such as strawberry,
honeydew, mango, green apple, and lychee among others is expected to drive
growth of the pearl milk tea market during the forecast period.
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Market Drivers
Some of the major factors driving growth of the pearl milk tea market are its
properties such as low calorie and low-fat content, anti-inflammatory, antioxidants,
and anti-carcinogenic. Pearl milk tea is a specialty tea and according to the Specialty
Food Association, the sales of specialty tea was over 18% in 2015, which is a major
opportunity for market players such as CuppoTee Company, Lollicup USA Inc., and
Gong Cha USA. Bubble tea is a ready-to-drink beverage, which is highly preferred
by the increasing working population. This in turn is expected to boost growth of the
pearl milk tea during the forecast period. For instance, according to USDA Foreign
Agricultural Service in Indonesia, in 2014, the value of ready-to-drink tea accounted
to be US$ 32 billion in 2016, which is expected to grow up to US$ 41 billion by 2020.
Market Restraints
The coffee market in U.S. is expected to act as a restraining factor to the pearl milk
tea market. The coffee market is accounted to be US$ 85 billion in 2015 and has the
first position in coffee consumption while it is ranked fourth in tea consumption
according to United States Department of Agriculture (USDA) in 2015. Other
restraining factor of the pearl milk tea market is the sugar and calorie content present
in pearl milk tea. According to the World Health Organization (WHO), the total caloric
and the sugar content of pearl milk tea drinks is alarming with respect to overweight
and obesity rates in Asian youth. However the consumption can done in a healthier
ways as suggested by WHO, the pearl milk tea without the milk, lower sugar content,
or excluding the additional ingredients such as tapioca, jelly, and pudding. These
alternatives will reduce the total caloric content value of the pearl milk tea beverages,
which would fit the USDA Dietary Guidelines for added sugars beverages.
Market Outlook
Pearl tea acts as an antioxidant due to the presence of polyphenols, which helps to
slow the oxidation damage to the body such as it helps to prevent the damage of
fatty tissue, DNA, and proteins in our body. Among ingredients, the green tea
segment is expected to gain high traction, as green tea acts as a better antioxidant
than the other ingredients.
Some of the major players in the pearl milk tea market include Bubble Tea House
Company, Bubblelicious Tea, Lollicup USA Inc., Ten Ren's Tea Time, Boba Box
Limited, Sumos Sdn Bhd, Gong Cha USA, Boba Tea Company, Troika JC.
(Qbubble), and Fokus Inc.
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The research report on pearl milk tea market segments the global market by ingredients , by flavored powder , and by distribution channel

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