Whey Protein Isolates Market

Whey Protein Isolates Market - Size, Share, Outlook,
and Opportunity Analysis, 2018-2026
Whey protein isolate is produced by separating whey component from milk and it
contains over 85% protein. Whey protein isolate contains essential amino acids, low
lactose levels, and does not contain fats and carbohydrates. It is easily digestible
and provides health benefits such as promoting muscle growth, lowering blood
pressure, aiding in weight reduction, and reduction of symptoms of depression and
stress. Whey protein isolates are used in various applications such as nutritional
supplements, cereals, pharmaceutical tablets, infant formula, ice cream, juices,
bakery, and snack products.
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Growing health concerns among consumers about health and benefits of consuming
whey proteins such as lowering cholesterol, boosting immunity, and reducing
cardiovascular risks is driving growth of the whey protein isolates market size. Rising
obesity rate is propelling demand for whey protein isolates as it aids in weight
reduction by improving metabolism and helps in reducing fat tissue. According to
World Health Organization, 39% of the population aged above 10 were obese in
2016 worldwide.
Furthermore, consumption of functional food and beverages is fuelling demand for
nutraceutical ingredients such as whey protein isolates. According to Coherent
Market Insights’ study, global nutraceutical ingredients’ market was valued at US$
30.57 billion in 2016 and is expected to reach to US$ 57.46 billion by 2025.
Manufacturers are launching various products containing whey protein isolates to
cater to rising consumer demand. For instance, in November 2017, Mopro Nutrition
launched Greek yoghurt of whole milk infused with whey protein isolate. Whey
protein isolates are commonly consumed by athletes and body builders as it
provides bioactive peptides, leucine and others, which aid in boosting workout
performance and aid in building lean muscles. According to Coherent Market
Insights’ study, global sports nutrition market is estimated to reach US$ 48.87 billion
by 2025, at a CAGR of 6.64% during the forecast period of 2017 to 2025.
However, high manufacturing cost of whey protein isolate is hindering growth of the
global whey protein market over the forecast period.
Market Outlook
North America held a significant market share in the global whey protein market in
2017. This is attributed to growing demand for health supplements, owing to rising
health concern in the region. For instance, according to the Canadian Community
Health Survey on Nutrition, Government of Canada, 45.6% of the people aged one
year and older used at least one nutritional supplement in 2015 in Canada. The U.S.
is major growth contributor to the whey protein market in North America. According
to the Council for Responsible Nutrition, a trade association of the dietary
supplement and functional food industry, 68% people consumed dietary
supplements in the U.S in 2015. Furthermore, 19% people consumed sports nutrition
and weight management products in 2014, which increased to 25% in 2015 in the
U.S. according to the data provided by Council for Responsible Nutrition. Moreover,
protein was the most consumed sports nutrition and weight management product in
2015 in the U.S. according to the Council for Responsible Nutrition.
Asia Pacific whey protein market is witnessing high growth, due to rising demand for
functional food and beverages from countries such as China, Japan, South Korea,
and India. According to the Agriculture and Agri-Food Canada, retail value of
functional packaged food in Japan was US$ 8.5 billion in 2015, which increased by
8% from US $7.8 billion in 2010. Manufacturers are launching new whey protein
products in this region to cater to increasing demand for functional food and
beverages. For instance, in February 2018, Parag Milk Foods launched whey protein
brand, Avvataar Absolute whey protein, in India. According to Coherent Market
Insights’ study, Asia Pacific was dominant region in the global nutraceutical
ingredients market in 2016 with a share of 36.19%. This, is turn, is driving growth of
whey market in Asia Pacific.
Key Players and Business Strategies
Key players operating in the global whey protein isolate market include Glanbia
Nutritionals, Inc., MYFITFUEL, Optimum Nutrition, Inc., Hilmar Ingredients Inc.,
Davisco Foods International, Inc., Sports Nutrition Technology, AMCO Proteins,
Clover Fonterra Ingredients Proprietary Limited, Agropur MSI, LLC, Arla Foods
Ingredients amba, and Milk Specialties Global.
Players operating in the global whey protein isolates market are launching new
formulations to increase their product portfolio and expand business. For instance, in
April 2018, Kaged Muscle launched MicroPure Whey Protein Isolate. In February
2018, Glanbia Nutritionals launched BevEdge Whey Protein isolate A-220Win for
citrus and berry flavored and high acid containing protein powder drink mixes.
Furthermore, in December 2013, BiPro USA launched whey protein isolate in
chocolate and French vanilla flavor.
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The research report on Whey Protein Isolates Market is segmented by end-use industry (Food and Beverages, Pharmaceutical, and Others), and by Geography - Size, Share, Outlook, and Opportunity Analysis, 2018-2025

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