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Automatic or Autonomous Emergency Braking (AEB) Market

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Automatic or Autonomous Emergency Braking (AEB) Market: Rising Global Appetite for
Luxury Vehicles to Drive Growth, says TMR
The global market for automatic or autonomous emergency braking (AEM) features a largely
consolidated vendor landscape, with the top four vendors cumulatively holding nearly 70% of
the overall revenue of the market in 2016, observes Transparency Market Research in a recent
report. The market does not feature monopoly of any leading vendor and the technologically
dynamic nature of the market has intensified the level of competition. Companies operating in
the market are focused on product innovation and strategic partnerships.
Leading automobile manufacturers such as BMW, Volvo, General Motors, Opel, Nissan, Audi
AG, and Volkswagen have partnered with the Israel-based company Mobileye, a world leader in
vision-based advanced driver-assistance systems (ADAS). Mobileye, currently in talks with Intel
Corporation about a potential acquisition, is developing software for advanced driver assisted
system in which automatic or autonomous emergency braking system is an integral feature.
Transparency Market Research estimates that the global automatic or autonomous emergency
braking market will exhibit a promising 5.3% CAGR and rise from a valuation of US$10,510.0 mn
in 2016 to US$16,730.0 mn by 2025.
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Europe Accounts for Massive Chunk in Global Revenue
In terms of market attractiveness, the technology segment of dynamic brake support is
presently the most attractive segment followed by the crash imminent braking technology.
Although the market size of these automatic or autonomous technologies is small, they are
growing at a healthy rate and are expected to acquire a larger share in the global market in the
next few years. Geographically, the market is dominated by Europe owing to the wellestablished automotive industry and the high rate of adoption of automatic or autonomous
emergency braking technology in most vehicles.
Mounting Rise in Passenger Vehicle Sales Boosts Demand
The rising global demand for high-end passenger vehicles is anticipated to remain the key driver
of the global market for automatic emergency braking systems in the next few years. China is
the world’s largest automobile market and sales of passenger vehicles are rising due to tax
rebates on small-engine vehicles since October 2015. China plans to extend the tax benefit
throughout 2017, which is anticipated to increase the demand for automatic emergency
braking technology in the near future.
The vast rise in demand for luxury vehicles across the world is also anticipated to drive the
demand for automatic or autonomous emergency braking technology in the next few years.
Leading automotive brands such as BMW, Mercedes, and Lexus are launching new luxury car
brands to cater to the rising global population of high net worth individuals, boosting the
demand technologically advanced automatic or autonomous emergency braking systems. In the
U.S. Low fuel prices, low interest rates and rising employment generation have increased the
sales of cars and trucks thus significantly upping the demand for emergency braking systems.
High Cost Likely to Restrain Growth Prospects to Certain Extent
Of the key factors restraining the overall growth prospects of the global automatic emergency
braking market is the rise in cost of vehicles with automatic or autonomous emergency braking
systems. Although the market is witnessing a steady rise in research and development
activities, which is expected to reduce cost of emergency brakes in the near future, costs are
presently high and inclusion of such brakes add up to increase the cost of vehicles by around 510% more than that of normal vehicles. Moreover, there is no aftermarket for automatic or
autonomous emergency braking system. Nevertheless, the increasing adoption of advanced
driver assisted systems is expected to create vast growth opportunities for the automatic or
autonomous emergency braking market.
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monali raghu
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