Measuring Your Digital Marketing Results

Measuring Your Digital Marketing Results
Now that you’ve gotten you social media platforms set up, you’ll want to keep track of your results.
There are several sites that offer services that can allow you to track how many people followed you,
liked or shared one of your posts to help you measure your social influence. These tools will be crucial to
measuring your ROI and finding which areas of your strategy need to be changed.
Klout
Klout is a website and mobile app that ranks your social influence by giving you a score between 1 and
100. Klout figures out what your score is by measuring things like your number of followers, retweets,
unique mentions, and how influential the people are who engage you on your social media accounts.
You can choose which topics you want to be considered an influencer in and people will be able to give
you Klout points in areas that you’ve influenced them in. Klout also has several unique measurements
such as true reach, amplification, and network impact.
True reach is a measurement of how many people actively engage with you and your message. When
people like, share, or mention you, it demonstrates how your influence is extending beyond your own
network. Your amplification is the likelihood that your messages will be shared by others.
This measurement can be used to predict future success, which may be important information if you’re
trying to raise funds or secure a contract. Your network impact is a measurement of the influence you
have on a large scale and can be a great way to get a quick snapshot of your social media marketing
efforts. Klout also has an additional benefit of enabling businesses to reward users that meet certain
criteria such as scores, topics, and geographic locations.
By giving out Perks, users can receive free experiences or products such as magazine subscriptions, free
tests drives of new vehicles, or sneak previews to new movies. When users claim their Perks, they can
Tweet or post on Facebook about the Perk they received. Giving Perks are a great way to maximize your
social reach and reward people for supporting your brand.
PeerIndex
PeerIndex is another social media measuring site that can not only help you determine your marketing
ROI, but it can also help you understand influencers in your field and how to engage with them. This is a
particularly helpful feature in PeerIndex because it helps you target communities that are relevant to
you so you won’t waste time on un-related audiences. PeerIndex also has a unique feature that enables
you to hone in on what your particular community is most interested in and provides recommendations
on what types of content you should produce that they will love. This approach represents a
fundamental shift in social media marketing because it focuses more on individual users rather than
specific keywords.
Business Specific LinkedIn
While primarily a site where businesses post jobs and applicants apply for them, LinkedIn can be a great
place for marketing your brand. With the household income of the average LinkedIn user being
$109,000, one of the advantages of using LinkedIn is that people who use it are there for business and
will be more receptive to your marketing message.
Since profiles are geared toward what industry a person is in, where they work, and what their
professional interests are, it makes LinkedIn a prime spot for Business to Business contacts. Not only can
you reach out to other companies through their profile, but you can also find individuals within the
company to reach out to. LinkedIn groups are a great way to establish yourself individually or your
business as experts in your field and make it easier to meet contacts by allowing them to get a sense of
what you have to offer.
Posting content related to your business is another great way to spread your message and get people
engaged. Links shared on LinkedIn are more likely to be viewed than other platforms because people are
more selective about what they post, meaning that the links tend to be higher quality and more
trustworthy. Not only can you post content to your company profile but your employees can share your
message on their profiles as well to extend your reach even further. Much like Facebook, LinkedIn has
groups where users can gain advice, network with other professionals, and meet new customers.
MosaicHub
MosaicHub is a newer social media site designed specifically to give entrepreneurs access to an
extensive amount resources to help launch and run a business.
This is a great site for finding mentors and advice from experts in their field to help you on your journey
as an entrepreneur or social media agency Mumbai. You can also establish yourself as an expert in your
own field and help those who are seeking advice from you! By utilizing the classifieds section, you can
post a request for an expert or partner, offer funding, post a job, etc.
MosaicHub offers some key distinctions from other professional sites like LinkedIn by offering an
extensive library of articles, videos, podcasts, and business tools to help with a wide variety of business
related topics.

There are several sites that offer services that can allow you to track how many people followed you, liked or shared one of your posts to help you measure your social influence. These tools will be crucial to measuring your ROI and finding which areas of your strategy need to be changed.

Download Report