#OpenInno 2016
Company
LOGO
[Bus. Case title – Company]
EDHEC OPEN INNOVATION 2016
[Notes pour les managers]
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Date limite d’envoi du Brief détaillé : 14/12/15 ([email protected])
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Ce template de Brief détaillé est uniquement fourni à titre indicatif pour
vous aider à préparer les éléments correspondants à votre cas (vous
pouvez donc ajouter/modifier/supprimer des chapitres)
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L’objectif de ce document est de donner les clés aux étudiants pour
démarrer leur travaux dans un cadre spécifique et pertinent. Il s’agit de
détailler/expliciter les mêmes thèmes que pour le Brief simple.
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Libre à vous de choisir le/les support(s) (ce ppt, un doc. Word, une video,
…) et la charte graphique
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Toutes les informations doivent être fournies en anglais
EDHEC OPEN INNOVATION 2016
Your communication samples
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Images, icons…
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Samples of communication tools…
EDHEC OPEN INNOVATION 2016
Content
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Context
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Case description
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Who we are ? [company/service presentation]
Why this case ? [What is happening in the internal / external environment that motivates the business case]
What are our brand values ? [explain the brand values that the students need to incorporate in their
thinking]
Where we stand ? [describe the previous stages of development of the product/solutions of the business
case]
What is(are) the objective(s) ?
What are the constraints to take into account ?
What do we expect from you (deliverables) ?
Preparation
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How could you get prepared ? Where to start ?[include presentations to read, websites / stores to visit, competitors,
trends/benchmarks to analyze, …]
Contacts
EDHEC OPEN INNOVATION 2016
Context
•
Who we are ? [company/service presentation]
•
Why this case ? [What is happening in the internal / external environment that
motivates the business case]
•
What are our brand values ? [explain the brand values that the students need to
incorporate in their thinking]
•
Where we stand ? [describe the previous stages of development of the
product/solutions of the business case]
•
Contacts
EDHEC OPEN INNOVATION 2016
Case description
•
What is(are) the objective(s) ?
•
What are the constraints to take into account ?
•
What do we expect from you (deliverables) ?
EDHEC OPEN INNOVATION 2016
Preparation
•
How could you get prepared ? Where to start ?
[include presentations to read, websites / stores to visit, competitors, trends/benchmarks to analyze, …]
EDHEC OPEN INNOVATION 2016
Contacts
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[Include your mail so that the students can contact you during the preparation
They will have to schedule a midterm confcall with you (1/2h), one per group during the
month of February
Then you can decide and let them know how/if you would like to interact further with them
before the March Seminar
Company treks could also be organized for those who will attend the Finale to prepare and
share their results within your company
EDHEC OPEN INNOVATION 2016