Introduction
Introduction
What is the most
effective way to
discipline a child? Why
is gambling so
addictive?
In this topic, we will
discuss Chapter 5
Learning in your
textbook.
There are three major
types of learning:



classical
conditioning
operant
conditioning
observational
learning
Positive reinforcement works well in training dogs.
Learning is a change in behavior due to experience. We are all influenced by our experiences. In
fact, many times we are being impacted by our environment without our conscious awareness.
In chapter 5 we will discuss the important contributions to the field of learning made by Ivan
Pavlov, B.F. Skinner, John Watson and Albert Bandura.
Chapter 5 will also examine how phobias can be developed, how advertisers use classical
conditioning to influence consumer behavior, and the effects of punishment and reinforcement on
behavior. The processes involved in imitating the behavior of others will also be discussed.
Objectives
After completing the learning activities for this topic, you will be able to:


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


Identify the concepts of classical conditioning.
Discuss the principles of operant conditioning.
Distinguish the operant conditioning techniques used to change behavior.
Compare the effects of classical vs operant conditioning in creating behavioral changes.
Contrast punishment vs negative reinforcement.
Explain the schedules of reinforcement and describe when they are used.


Describe the role of cognition in operant conditioning.
Discuss under what conditions observed behavior will be imitated.
Activities Checklist
To meet the learning objectives for this topic, you will complete these activities. Print this page
and use it as a checklist.
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Review the Introduction and Objectives page.
Read Chapter Five: Learning in your textbook.
Complete the assignments on the Learning Activities page.
Complete the Interactive Lesson: Types of Reinforcement and Types of Learning
Complete the assignment: PsychSim 5 Reflection Questions - Classical Conditioning
Learning Activities
Go to the publisher's web site and take the Practice Quiz over Chapter Five.
Watch the videos about Learning:
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Classical Conditioning - Ivan Pavlov
Classical Conditioning - Pavlov Reenactment
Operant Conditioning - Skinner
Observational Learning - The Bandura Bobo Doll Experiment
Interactive Lesson: Learning
View a presentation on Positive vs
Negative Reinforcement.
For each scenario in the presentation,
see if you can determine whether it
demonstrates Positive or Negative
Reinforcement.
View a presentation on Classical vs
Operant Conditioning.
For each scenario in the presentation,
see if you can determine whether it
demonstrates Classical or Operant
Conditioning.
PsycSim 5: Classical Conditioning
Instructions
Edit Instructions
Complete the PsychSim 5 Reflection Questions Assignment:
1. Read the PsychSim 5 Assignment: Classical Conditioning on the publisher's companion site.
2. Type complete, comprehensive answers to all three Reflection Questions in a word processor file such
as Word or Notepad. The required length for the answers is one page, including all three answers.
Classical Conditioning Reflection Questions:
1. a. In your own words, explain the key features of classical conditioning.
b. Give a personal example of a classical conditioning experience that you have had that changed your
behavior. (You have had thousands. Classical conditioning accounts for many of our likes and dislikes.)
2. a. In the example of a child who fears doctors, what label would you give the painful
injection? UCS UCR CS CR
b. In the example of the child who fears doctors, what label would you give the presence of the
doctor? UCS UCR CS CR
c. In the experiment in conditioning the eye blink, what is the puff of air? UCS UCR
3. Give an example that is not in the test or the PsychSim lesson of:
a. extinction
b. spontaneous recovery
c. generalization
d. discrimination
CS CR